{"id":"https://openalex.org/W3168977780","doi":"https://doi.org/10.1145/3447548.3467204","title":"Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search","display_name":"Multi-Agent Cooperative Bidding Games for Multi-Objective Optimization in e-Commercial Sponsored Search","publication_year":2021,"publication_date":"2021-08-13","ids":{"openalex":"https://openalex.org/W3168977780","doi":"https://doi.org/10.1145/3447548.3467204","mag":"3168977780"},"language":"en","primary_location":{"id":"doi:10.1145/3447548.3467204","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3447548.3467204","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery &amp; Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065194313","display_name":"Ziyu Guan","orcid":"https://orcid.org/0000-0003-2413-4698"},"institutions":[{"id":"https://openalex.org/I149594827","display_name":"Xidian University","ror":"https://ror.org/05s92vm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I149594827"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Ziyu Guan","raw_affiliation_strings":["Xidian University, Xian, China"],"affiliations":[{"raw_affiliation_string":"Xidian University, Xian, China","institution_ids":["https://openalex.org/I149594827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064746675","display_name":"Hongchang Wu","orcid":"https://orcid.org/0000-0003-0047-0566"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]},{"id":"https://openalex.org/I149594827","display_name":"Xidian University","ror":"https://ror.org/05s92vm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I149594827"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hongchang Wu","raw_affiliation_strings":["Alibaba Group &amp; Xidian University, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group &amp; Xidian University, Hangzhou, China","institution_ids":["https://openalex.org/I45928872","https://openalex.org/I149594827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5002064929","display_name":"Qingyu Cao","orcid":null},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qingyu Cao","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100458867","display_name":"Hao Liu","orcid":"https://orcid.org/0000-0003-0510-6501"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Hao Liu","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101855971","display_name":"Wei Zhao","orcid":"https://orcid.org/0000-0002-3575-473X"},"institutions":[{"id":"https://openalex.org/I149594827","display_name":"Xidian University","ror":"https://ror.org/05s92vm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I149594827"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Zhao","raw_affiliation_strings":["Xidian University, Xian, China"],"affiliations":[{"raw_affiliation_string":"Xidian University, Xian, China","institution_ids":["https://openalex.org/I149594827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055365937","display_name":"Sheng Li","orcid":"https://orcid.org/0000-0001-7299-3951"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Sheng Li","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007403499","display_name":"Cai Xu","orcid":"https://orcid.org/0000-0002-7191-7348"},"institutions":[{"id":"https://openalex.org/I149594827","display_name":"Xidian University","ror":"https://ror.org/05s92vm98","country_code":"CN","type":"education","lineage":["https://openalex.org/I149594827"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Cai Xu","raw_affiliation_strings":["Xidian University, Xian, China"],"affiliations":[{"raw_affiliation_string":"Xidian University, Xian, China","institution_ids":["https://openalex.org/I149594827"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057484116","display_name":"Guang Qiu","orcid":"https://orcid.org/0000-0002-4669-6328"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guang Qiu","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007939424","display_name":"Jian Xu","orcid":"https://orcid.org/0000-0003-2348-125X"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Xu","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5073856221","display_name":"Bo Zheng","orcid":"https://orcid.org/0000-0002-4037-6315"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Bo Zheng","raw_affiliation_strings":["Alibaba Group, Hangzhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba Group, Hangzhou, China","institution_ids":["https://openalex.org/I45928872"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":10,"corresponding_author_ids":["https://openalex.org/A5065194313"],"corresponding_institution_ids":["https://openalex.org/I149594827"],"apc_list":null,"apc_paid":null,"fwci":1.8631,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.86508743,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"2899","last_page":"2909"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.9853000044822693,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9836000204086304,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.8163094520568848},{"id":"https://openalex.org/keywords/collusion","display_name":"Collusion","score":0.7900259494781494},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7218917608261108},{"id":"https://openalex.org/keywords/real-time-bidding","display_name":"Real-time bidding","score":0.6432036757469177},{"id":"https://openalex.org/keywords/profit","display_name":"Profit (economics)","score":0.5428346395492554},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.49431729316711426},{"id":"https://openalex.org/keywords/reinforcement-learning","display_name":"Reinforcement learning","score":0.4808250665664673},{"id":"https://openalex.org/keywords/optimization-problem","display_name":"Optimization problem","score":0.4680742025375366},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.46055662631988525},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.41821396350860596},{"id":"https://openalex.org/keywords/combinatorial-auction","display_name":"Combinatorial auction","score":0.41051948070526123},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.25446176528930664},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.1606493890285492},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.14913281798362732},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.14385929703712463},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.09000623226165771}],"concepts":[{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.8163094520568848},{"id":"https://openalex.org/C2781198186","wikidata":"https://www.wikidata.org/wiki/Q701521","display_name":"Collusion","level":2,"score":0.7900259494781494},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7218917608261108},{"id":"https://openalex.org/C1525070","wikidata":"https://www.wikidata.org/wiki/Q2134714","display_name":"Real-time bidding","level":3,"score":0.6432036757469177},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5428346395492554},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.49431729316711426},{"id":"https://openalex.org/C97541855","wikidata":"https://www.wikidata.org/wiki/Q830687","display_name":"Reinforcement learning","level":2,"score":0.4808250665664673},{"id":"https://openalex.org/C137836250","wikidata":"https://www.wikidata.org/wiki/Q984063","display_name":"Optimization problem","level":2,"score":0.4680742025375366},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.46055662631988525},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.41821396350860596},{"id":"https://openalex.org/C59919655","wikidata":"https://www.wikidata.org/wiki/Q5150821","display_name":"Combinatorial auction","level":3,"score":0.41051948070526123},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.25446176528930664},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.1606493890285492},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.14913281798362732},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.14385929703712463},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.09000623226165771},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3447548.3467204","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3447548.3467204","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery &amp; Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.550000011920929,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W1514875444","https://openalex.org/W1558919105","https://openalex.org/W2030590437","https://openalex.org/W2039842578","https://openalex.org/W2088640816","https://openalex.org/W2117340018","https://openalex.org/W2125442594","https://openalex.org/W2126105956","https://openalex.org/W2130990842","https://openalex.org/W2137104525","https://openalex.org/W2149822245","https://openalex.org/W2290354866","https://openalex.org/W2508468814","https://openalex.org/W2562337727","https://openalex.org/W2582786437","https://openalex.org/W2604202871","https://openalex.org/W2723293840","https://openalex.org/W2788125442","https://openalex.org/W2811139853","https://openalex.org/W2945611146","https://openalex.org/W2962745591","https://openalex.org/W2963841569","https://openalex.org/W3101243714","https://openalex.org/W3101681922","https://openalex.org/W3103752844","https://openalex.org/W3105140685","https://openalex.org/W3123656117"],"related_works":["https://openalex.org/W2361071320","https://openalex.org/W2372662578","https://openalex.org/W784208287","https://openalex.org/W341704063","https://openalex.org/W2141395620","https://openalex.org/W2355176056","https://openalex.org/W4310829256","https://openalex.org/W4385421505","https://openalex.org/W2367213784","https://openalex.org/W2383061757"],"abstract_inverted_index":{"Bid":[0],"optimization":[1,136,151],"for":[2,225,243],"online":[3,249],"advertising":[4],"from":[5],"single":[6,259],"advertiser's":[7,260],"perspective":[8],"has":[9],"been":[10,266],"thoroughly":[11],"investigated":[12],"in":[13,77,173],"both":[14,258],"academic":[15],"research":[16],"and":[17,179,207,239,248,262],"industrial":[18],"practice.":[19],"However,":[20],"existing":[21],"work":[22],"typically":[23],"assume":[24],"competitors":[25],"do":[26],"not":[27,121,231],"change":[28],"their":[29],"bids,":[30],"i.e.,":[31],"the":[32,42,62,74,95,165,198,203,235,254],"wining":[33],"price":[34,86],"is":[35,171,240],"fixed,":[36],"leading":[37,100],"to":[38,53,68,81,101,163,175,181,213,233,270],"poor":[39,102],"performance":[40],"of":[41,114,156,168,202],"derived":[43],"solution.":[44],"Although":[45],"a":[46,56,131,147,209],"few":[47],"studies":[48],"use":[49],"multi-agent":[50,222],"reinforcement":[51],"learning":[52],"set":[54],"up":[55,146],"cooperative":[57,134],"game,":[58],"they":[59],"still":[60],"suffer":[61],"following":[63],"drawbacks:":[64],"(1)":[65],"They":[66],"fail":[67],"avoid":[69,186],"collusion":[70],"solutions":[71],"where":[72,153],"all":[73,169],"advertisers":[75,115,157],"involved":[76],"an":[78,83,191,220],"auction":[79],"collude":[80],"bid":[82,135,244],"extremely":[84],"low":[85],"on":[87,253],"purpose.":[88],"(2)":[89],"Previous":[90],"works":[91],"cannot":[92],"well":[93],"handle":[94],"underlying":[96,236],"complex":[97],"bidding":[98,141,204],"environment,":[99],"model":[103,226,234],"convergence.":[104],"This":[105],"problem":[106],"could":[107],"be":[108],"amplified":[109],"when":[110],"handling":[111],"multiple":[112],"objectives":[113,155],"which":[116],"are":[117,158],"practical":[118],"demands":[119],"but":[120],"considered":[122],"by":[123],"previous":[124],"work.":[125],"In":[126],"this":[127],"paper,":[128],"we":[129,188,218],"propose":[130],"novel":[132],"multi-objective":[133,150],"formulation":[137],"called":[138],"Multi-Agent":[139],"Cooperative":[140],"Games":[142],"(MACG).":[143],"MACG":[144],"sets":[145],"carefully":[148],"designed":[149],"framework":[152],"different":[154],"incorporated.":[159],"A":[160],"global":[161,263],"objective":[162,261],"maximize":[164],"overall":[166],"profit":[167,264],"advertisements":[170],"added":[172],"order":[174],"encourage":[176],"better":[177],"cooperation":[178],"also":[180,189],"protect":[182],"self-bidding":[183],"advertisers.":[184],"To":[185],"collusion,":[187],"introduce":[190],"extra":[192],"platform":[193,256],"revenue":[194],"constraint.":[195],"We":[196],"analyze":[197],"optimal":[199],"functional":[200],"form":[201],"formula":[205],"theoretically":[206],"design":[208,219],"policy":[210],"network":[211],"accordingly":[212],"generate":[214],"auction-level":[215],"bids.":[216],"Then":[217],"efficient":[221],"evolutionary":[223],"strategy":[224,229],"optimization.":[227,245],"Evolutionary":[228],"does":[230],"need":[232],"environment":[237],"explicitly":[238],"more":[241],"suitable":[242],"Offline":[246],"experiments":[247],"A/B":[250],"tests":[251],"conducted":[252],"Taobao":[255],"indicate":[257],"have":[265],"significantly":[267],"improved":[268],"compared":[269],"state-of-art":[271],"methods.":[272]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":8},{"year":2023,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
