{"id":"https://openalex.org/W3156132732","doi":"https://doi.org/10.1145/3442381.3449987","title":"GuideBoot: Guided Bootstrap for Deep Contextual Banditsin Online Advertising","display_name":"GuideBoot: Guided Bootstrap for Deep Contextual Banditsin Online Advertising","publication_year":2021,"publication_date":"2021-04-19","ids":{"openalex":"https://openalex.org/W3156132732","doi":"https://doi.org/10.1145/3442381.3449987","mag":"3156132732"},"language":"en","primary_location":{"id":"doi:10.1145/3442381.3449987","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449987","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3442381.3449987","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"},"type":"article","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3442381.3449987","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Feiyang Pan","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090176","display_name":"Institute of Computing Technology","ror":"https://ror.org/0090r4d87","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210090176"]},{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"funder","lineage":["https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Feiyang Pan","raw_affiliation_strings":["Institute of Computing Technology, Chinese Academy of Sciences, China"],"affiliations":[{"raw_affiliation_string":"Institute of Computing Technology, Chinese Academy of Sciences, China","institution_ids":["https://openalex.org/I4210090176","https://openalex.org/I19820366"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Haoming Li","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090176","display_name":"Institute of Computing Technology","ror":"https://ror.org/0090r4d87","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210090176"]},{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"funder","lineage":["https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Haoming Li","raw_affiliation_strings":["Institute of Computing Technology, Chinese Academy of Sciences, China"],"affiliations":[{"raw_affiliation_string":"Institute of Computing Technology, Chinese Academy of Sciences, China","institution_ids":["https://openalex.org/I4210090176","https://openalex.org/I19820366"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Xiang Ao","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090176","display_name":"Institute of Computing Technology","ror":"https://ror.org/0090r4d87","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210090176"]},{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"funder","lineage":["https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiang Ao","raw_affiliation_strings":["Institute of Computing Technology, Chinese Academy of Sciences, China"],"affiliations":[{"raw_affiliation_string":"Institute of Computing Technology, Chinese Academy of Sciences, China","institution_ids":["https://openalex.org/I4210090176","https://openalex.org/I19820366"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Wei Wang","orcid":null},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Wei Wang","raw_affiliation_strings":["Tencent Advertising and Marketing Service, China"],"affiliations":[{"raw_affiliation_string":"Tencent Advertising and Marketing Service, China","institution_ids":["https://openalex.org/I2250653659"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Yanrong Kang","orcid":null},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanrong Kang","raw_affiliation_strings":["Tencent Advertising and Marketing Service, China"],"affiliations":[{"raw_affiliation_string":"Tencent Advertising and Marketing Service, China","institution_ids":["https://openalex.org/I2250653659"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Ao Tan","orcid":null},"institutions":[{"id":"https://openalex.org/I2250653659","display_name":"Tencent (China)","ror":"https://ror.org/00hhjss72","country_code":"CN","type":"company","lineage":["https://openalex.org/I2250653659"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ao Tan","raw_affiliation_strings":["Tencent Advertising and Marketing Service, China"],"affiliations":[{"raw_affiliation_string":"Tencent Advertising and Marketing Service, China","institution_ids":["https://openalex.org/I2250653659"]}]},{"author_position":"last","author":{"id":null,"display_name":"Qing He","orcid":null},"institutions":[{"id":"https://openalex.org/I4210090176","display_name":"Institute of Computing Technology","ror":"https://ror.org/0090r4d87","country_code":"CN","type":"facility","lineage":["https://openalex.org/I19820366","https://openalex.org/I4210090176"]},{"id":"https://openalex.org/I19820366","display_name":"Chinese Academy of Sciences","ror":"https://ror.org/034t30j35","country_code":"CN","type":"funder","lineage":["https://openalex.org/I19820366"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Qing He","raw_affiliation_strings":["Institute of Computing Technology, Chinese Academy of Sciences, China"],"affiliations":[{"raw_affiliation_string":"Institute of Computing Technology, Chinese Academy of Sciences, China","institution_ids":["https://openalex.org/I4210090176","https://openalex.org/I19820366"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I19820366","https://openalex.org/I4210090176"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.05706752,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2314","last_page":"2323"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12101","display_name":"Advanced Bandit Algorithms Research","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10603","display_name":"Smart Grid Energy Management","score":0.9894000291824341,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9887999892234802,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/dilemma","display_name":"Dilemma","score":0.5480999946594238},{"id":"https://openalex.org/keywords/core","display_name":"Core (optical fiber)","score":0.5313000082969666},{"id":"https://openalex.org/keywords/bayesian-probability","display_name":"Bayesian probability","score":0.42289999127388},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.34439998865127563},{"id":"https://openalex.org/keywords/deep-learning","display_name":"Deep learning","score":0.34209999442100525},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.3303999900817871}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7077999711036682},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.6251999735832214},{"id":"https://openalex.org/C2778496695","wikidata":"https://www.wikidata.org/wiki/Q254128","display_name":"Dilemma","level":2,"score":0.5480999946594238},{"id":"https://openalex.org/C2164484","wikidata":"https://www.wikidata.org/wiki/Q5170150","display_name":"Core (optical fiber)","level":2,"score":0.5313000082969666},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.4844000041484833},{"id":"https://openalex.org/C107673813","wikidata":"https://www.wikidata.org/wiki/Q812534","display_name":"Bayesian probability","level":2,"score":0.42289999127388},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.34439998865127563},{"id":"https://openalex.org/C108583219","wikidata":"https://www.wikidata.org/wiki/Q197536","display_name":"Deep learning","level":2,"score":0.34209999442100525},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.3303999900817871},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.3149000108242035},{"id":"https://openalex.org/C160234255","wikidata":"https://www.wikidata.org/wiki/Q812535","display_name":"Bayesian inference","level":3,"score":0.3082999885082245},{"id":"https://openalex.org/C2776502983","wikidata":"https://www.wikidata.org/wiki/Q690182","display_name":"Contrast (vision)","level":2,"score":0.2992999851703644},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.27889999747276306},{"id":"https://openalex.org/C33724603","wikidata":"https://www.wikidata.org/wiki/Q812540","display_name":"Bayesian network","level":2,"score":0.2754000127315521},{"id":"https://openalex.org/C557471498","wikidata":"https://www.wikidata.org/wiki/Q554950","display_name":"Recommender system","level":2,"score":0.2745000123977661},{"id":"https://openalex.org/C2984842247","wikidata":"https://www.wikidata.org/wiki/Q197536","display_name":"Deep neural networks","level":3,"score":0.2524000108242035}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3442381.3449987","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449987","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3442381.3449987","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:2107.08383","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2107.08383","pdf_url":"https://arxiv.org/pdf/2107.08383","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"doi:10.1145/3442381.3449987","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449987","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3442381.3449987","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1121271761","display_name":null,"funder_award_id":"Program","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G1231421488","display_name":null,"funder_award_id":"under","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2087396116","display_name":null,"funder_award_id":"China","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G227950642","display_name":null,"funder_award_id":"61976204","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G2317600927","display_name":null,"funder_award_id":"92046003","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G3212588240","display_name":null,"funder_award_id":"92046003, 61976204, U1811461","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G3294370371","display_name":null,"funder_award_id":"2017YFB1002104","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"},{"id":"https://openalex.org/G3317480652","display_name":null,"funder_award_id":"Science","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G466649759","display_name":null,"funder_award_id":"2017Y","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"},{"id":"https://openalex.org/G5372072380","display_name":null,"funder_award_id":"U1811461","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G5372500160","display_name":null,"funder_award_id":"No. 2017YFB1002104","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"},{"id":"https://openalex.org/G5994120800","display_name":null,"funder_award_id":"Natural","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G6373614335","display_name":null,"funder_award_id":"61976204, U1811461","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7164151747","display_name":null,"funder_award_id":"U181146","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G7429600474","display_name":null,"funder_award_id":"2017YFB1","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"},{"id":"https://openalex.org/G7670021496","display_name":null,"funder_award_id":"Z201100006820062","funder_id":"https://openalex.org/F4320334978","funder_display_name":"Beijing Nova Program"},{"id":"https://openalex.org/G7726157001","display_name":null,"funder_award_id":"Grant No.","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"},{"id":"https://openalex.org/G8340078520","display_name":null,"funder_award_id":"2017YF","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"},{"id":"https://openalex.org/G8823009050","display_name":null,"funder_award_id":"2017YFB","funder_id":"https://openalex.org/F4320335777","funder_display_name":"National Key Research and Development Program of China"}],"funders":[{"id":"https://openalex.org/F4320316083","display_name":"Tencent","ror":"https://ror.org/00hhjss72"},{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320322847","display_name":"Youth Innovation Promotion Association of the Chinese Academy of Sciences","ror":"https://ror.org/031141b54"},{"id":"https://openalex.org/F4320334978","display_name":"Beijing Nova Program","ror":"https://ror.org/034k14f91"},{"id":"https://openalex.org/F4320335777","display_name":"National Key Research and Development Program of China","ror":null},{"id":"https://openalex.org/F4320335892","display_name":"Youth Innovation Promotion Association","ror":null}],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W3156132732.pdf","grobid_xml":"https://content.openalex.org/works/W3156132732.grobid-xml"},"referenced_works_count":8,"referenced_works":["https://openalex.org/W2029604041","https://openalex.org/W2074694452","https://openalex.org/W2076618162","https://openalex.org/W2112420033","https://openalex.org/W2146774335","https://openalex.org/W2475334473","https://openalex.org/W2743209601","https://openalex.org/W2955624969"],"related_works":[],"abstract_inverted_index":{"The":[0],"exploration/exploitation":[1],"(E&E)":[2],"dilemma":[3],"lies":[4],"at":[5],"the":[6,32,45,64],"core":[7],"of":[8],"interactive":[9],"systems":[10],"such":[11],"as":[12],"online":[13],"advertising,":[14],"for":[15,77],"which":[16],"contextual":[17,80],"bandit":[18],"algorithms":[19],"have":[20],"been":[21],"proposed.":[22],"Bayesian":[23],"approaches":[24],"provide":[25],"guided":[26],"exploration":[27,65],"via":[28],"uncertainty":[29],"estimation,":[30],"but":[31,58],"applicability":[33],"is":[34],"often":[35],"limited":[36],"due":[37],"to":[38,50,63,72],"over-simplified":[39],"assumptions.":[40],"Non-Bayesian":[41],"bootstrap":[42],"methods,":[43],"on":[44],"other":[46],"hand,":[47],"can":[48],"apply":[49],"complex":[51,78],"problems":[52],"by":[53],"using":[54],"deep":[55,79],"reward":[56],"models,":[57],"lack":[59],"a":[60,74],"clear":[61],"guidance":[62],"behavior.":[66],"It":[67],"still":[68],"remains":[69],"largely":[70],"unsolved":[71],"develop":[73],"practical":[75],"method":[76],"bandits.":[81]},"counts_by_year":[],"updated_date":"2026-04-13T07:58:08.660418","created_date":"2021-04-26T00:00:00"}