{"id":"https://openalex.org/W3152842342","doi":"https://doi.org/10.1145/3442381.3449849","title":"Predicting Customer Value with Social Relationships via Motif-based Graph Attention Networks","display_name":"Predicting Customer Value with Social Relationships via Motif-based Graph Attention Networks","publication_year":2021,"publication_date":"2021-04-19","ids":{"openalex":"https://openalex.org/W3152842342","doi":"https://doi.org/10.1145/3442381.3449849","mag":"3152842342"},"language":"en","primary_location":{"id":"doi:10.1145/3442381.3449849","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449849","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3442381.3449849","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5055592366","display_name":"Jinghua Piao","orcid":"https://orcid.org/0000-0003-2256-4256"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Jinghua Piao","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100711272","display_name":"Guozhen Zhang","orcid":"https://orcid.org/0000-0003-0125-9666"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guozhen Zhang","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062365263","display_name":"Fengli Xu","orcid":"https://orcid.org/0000-0002-5720-4026"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fengli Xu","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100751331","display_name":"Zhilong Chen","orcid":"https://orcid.org/0000-0002-2692-5429"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhilong Chen","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China","institution_ids":["https://openalex.org/I99065089"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100355366","display_name":"Yong Li","orcid":"https://orcid.org/0000-0002-3528-3421"},"institutions":[{"id":"https://openalex.org/I99065089","display_name":"Tsinghua University","ror":"https://ror.org/03cve4549","country_code":"CN","type":"education","lineage":["https://openalex.org/I99065089"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yong Li","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua University, China","institution_ids":["https://openalex.org/I99065089"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5055592366"],"corresponding_institution_ids":["https://openalex.org/I99065089"],"apc_list":null,"apc_paid":null,"fwci":3.7794,"has_fulltext":false,"cited_by_count":36,"citation_normalized_percentile":{"value":0.94229761,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"3146","last_page":"3157"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.991599977016449,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9915000200271606,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/motif","display_name":"Motif (music)","score":0.6877391338348389},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.677826464176178},{"id":"https://openalex.org/keywords/graph","display_name":"Graph","score":0.534769594669342},{"id":"https://openalex.org/keywords/demographics","display_name":"Demographics","score":0.5120923519134521},{"id":"https://openalex.org/keywords/complex-network","display_name":"Complex network","score":0.4520639181137085},{"id":"https://openalex.org/keywords/theoretical-computer-science","display_name":"Theoretical computer science","score":0.3805685043334961},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.35419875383377075},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33218705654144287},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.10754624009132385}],"concepts":[{"id":"https://openalex.org/C32276052","wikidata":"https://www.wikidata.org/wiki/Q908349","display_name":"Motif (music)","level":2,"score":0.6877391338348389},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.677826464176178},{"id":"https://openalex.org/C132525143","wikidata":"https://www.wikidata.org/wiki/Q141488","display_name":"Graph","level":2,"score":0.534769594669342},{"id":"https://openalex.org/C2780084366","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demographics","level":2,"score":0.5120923519134521},{"id":"https://openalex.org/C34947359","wikidata":"https://www.wikidata.org/wiki/Q665189","display_name":"Complex network","level":2,"score":0.4520639181137085},{"id":"https://openalex.org/C80444323","wikidata":"https://www.wikidata.org/wiki/Q2878974","display_name":"Theoretical computer science","level":1,"score":0.3805685043334961},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.35419875383377075},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33218705654144287},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.10754624009132385},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C24890656","wikidata":"https://www.wikidata.org/wiki/Q82811","display_name":"Acoustics","level":1,"score":0.0},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3442381.3449849","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449849","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3442381.3449849","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3442381.3449849","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Web Conference 2021","raw_type":"proceedings-article"},"sustainable_development_goals":[{"score":0.4300000071525574,"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":66,"referenced_works":["https://openalex.org/W1676999057","https://openalex.org/W1854214752","https://openalex.org/W1888005072","https://openalex.org/W1924770834","https://openalex.org/W1965626835","https://openalex.org/W1978710835","https://openalex.org/W1987815409","https://openalex.org/W2009205701","https://openalex.org/W2032927332","https://openalex.org/W2041289675","https://openalex.org/W2044642361","https://openalex.org/W2048531216","https://openalex.org/W2049607688","https://openalex.org/W2059543902","https://openalex.org/W2070396935","https://openalex.org/W2072585621","https://openalex.org/W2074724691","https://openalex.org/W2109469951","https://openalex.org/W2109742433","https://openalex.org/W2130193710","https://openalex.org/W2137226992","https://openalex.org/W2138621811","https://openalex.org/W2148606196","https://openalex.org/W2149910108","https://openalex.org/W2153624566","https://openalex.org/W2153841490","https://openalex.org/W2154851992","https://openalex.org/W2155152989","https://openalex.org/W2162244340","https://openalex.org/W2470861207","https://openalex.org/W2510174253","https://openalex.org/W2519887557","https://openalex.org/W2551380182","https://openalex.org/W2578143546","https://openalex.org/W2595177306","https://openalex.org/W2700559255","https://openalex.org/W2768348081","https://openalex.org/W2798643801","https://openalex.org/W2798932700","https://openalex.org/W2809583854","https://openalex.org/W2885058794","https://openalex.org/W2907492528","https://openalex.org/W2912083425","https://openalex.org/W2914787646","https://openalex.org/W2950125172","https://openalex.org/W2963235422","https://openalex.org/W2963410212","https://openalex.org/W2963858333","https://openalex.org/W2969282372","https://openalex.org/W2973218883","https://openalex.org/W2979057167","https://openalex.org/W2983864285","https://openalex.org/W2986673834","https://openalex.org/W2990045899","https://openalex.org/W2999693458","https://openalex.org/W3022339544","https://openalex.org/W3037502709","https://openalex.org/W3092846560","https://openalex.org/W3098057095","https://openalex.org/W3103720336","https://openalex.org/W3104097132","https://openalex.org/W3105705953","https://openalex.org/W3122703193","https://openalex.org/W4206420718","https://openalex.org/W4210257598","https://openalex.org/W4237272222"],"related_works":["https://openalex.org/W3170299350","https://openalex.org/W2368410102","https://openalex.org/W2368037387","https://openalex.org/W3121380072","https://openalex.org/W2058403539","https://openalex.org/W190186656","https://openalex.org/W2377079823","https://openalex.org/W2902352756","https://openalex.org/W2605676258","https://openalex.org/W2599962286"],"abstract_inverted_index":{"Customer":[0],"value":[1],"is":[2,25],"essential":[3],"for":[4],"successful":[5],"customer":[6,55,109],"relationship":[7],"management.":[8],"Although":[9],"growing":[10],"evidence":[11],"suggests":[12],"that":[13,159],"customers\u2019":[14],"purchase":[15],"decisions":[16],"can":[17],"be":[18],"influenced":[19],"by":[20],"social":[21,23,60,75,112,128],"relationships,":[22],"influence":[24,129],"largely":[26],"overlooked":[27],"in":[28,73],"previous":[29],"research.":[30],"In":[31],"this":[32,36],"work,":[33],"we":[34,77,114,157],"fill":[35],"gap":[37],"with":[38,48,92,120],"a":[39,79,116],"novel":[40],"framework":[41],"\u2014":[42],"Motif-based":[43],"Multi-view":[44],"Graph":[45],"Attention":[46],"Networks":[47],"Gated":[49],"Fusion":[50],"(MAG),":[51],"which":[52,85],"jointly":[53],"considers":[54],"demographics,":[56],"past":[57],"behaviors,":[58],"and":[59,111,130,169,188],"network":[61],"structures.":[62],"Specifically,":[63],"(1)":[64],"to":[65,99,127,182],"make":[66],"the":[67,93,105,125,131,134,137,153,160],"best":[68],"use":[69],"of":[70,108,136,149,162],"higher-order":[71,89],"information":[72],"complex":[74,106],"networks,":[76],"design":[78],"motif-based":[80],"multi-view":[81],"graph":[82],"attention":[83,94],"module,":[84],"explicitly":[86],"captures":[87],"different":[88,174],"structures,":[90],"along":[91],"mechanism":[95],"auto-assigning":[96],"high":[97],"weights":[98],"informative":[100],"ones.":[101],"(2)":[102],"To":[103],"model":[104,151],"effects":[107],"attributes":[110],"influence,":[113],"propose":[115],"gated":[117],"fusion":[118],"module":[119],"two":[121,138,143],"gates:":[122],"one":[123],"depicts":[124,133],"susceptibility":[126],"other":[132],"dependency":[135],"factors.":[139],"Extensive":[140],"experiments":[141],"on":[142,180],"large-scale":[144],"datasets":[145],"show":[146],"superior":[147],"performance":[148],"our":[150],"over":[152],"state-of-the-art":[154],"baselines.":[155],"Further,":[156],"discover":[158],"increase":[161],"motifs":[163,172],"does":[164],"not":[165],"guarantee":[166],"better":[167],"performances":[168],"identify":[170],"how":[171,181],"play":[173],"roles.":[175],"These":[176],"findings":[177],"shed":[178],"light":[179],"understand":[183],"socio-economic":[184],"relationships":[185],"among":[186],"customers":[187],"find":[189],"high-value":[190],"customers.":[191]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":5}],"updated_date":"2026-04-28T14:05:53.105641","created_date":"2025-10-10T00:00:00"}
