{"id":"https://openalex.org/W3107796743","doi":"https://doi.org/10.1145/3429789.3429827","title":"An Online Catering Marketplace Business Plan","display_name":"An Online Catering Marketplace Business Plan","publication_year":2020,"publication_date":"2020-09-28","ids":{"openalex":"https://openalex.org/W3107796743","doi":"https://doi.org/10.1145/3429789.3429827","mag":"3107796743"},"language":"en","primary_location":{"id":"doi:10.1145/3429789.3429827","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3429789.3429827","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the International Conference on Engineering and Information Technology for Sustainable Industry","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031186118","display_name":"Veronica Natashia","orcid":null},"institutions":[{"id":"https://openalex.org/I100406981","display_name":"Swiss German University","ror":"https://ror.org/047rtk203","country_code":"ID","type":"education","lineage":["https://openalex.org/I100406981"]}],"countries":["ID"],"is_corresponding":true,"raw_author_name":"Veronica Natashia","raw_affiliation_strings":["Dept. Information Technology, Swiss German University, Tangerang, Indonesia"],"affiliations":[{"raw_affiliation_string":"Dept. Information Technology, Swiss German University, Tangerang, Indonesia","institution_ids":["https://openalex.org/I100406981"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013032177","display_name":"Kho I Eng","orcid":"https://orcid.org/0000-0001-8099-0080"},"institutions":[{"id":"https://openalex.org/I100406981","display_name":"Swiss German University","ror":"https://ror.org/047rtk203","country_code":"ID","type":"education","lineage":["https://openalex.org/I100406981"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Kho I. Eng","raw_affiliation_strings":["Dept. Information Technology, Swiss German University, Tangerang, Indonesia"],"affiliations":[{"raw_affiliation_string":"Dept. Information Technology, Swiss German University, Tangerang, Indonesia","institution_ids":["https://openalex.org/I100406981"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045812157","display_name":"Maulahikmah Galinium","orcid":"https://orcid.org/0000-0001-8418-3796"},"institutions":[{"id":"https://openalex.org/I100406981","display_name":"Swiss German University","ror":"https://ror.org/047rtk203","country_code":"ID","type":"education","lineage":["https://openalex.org/I100406981"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Maulahikmah Galinium","raw_affiliation_strings":["Dept. Information Technology, Swiss German University, Tangerang, Indonesia"],"affiliations":[{"raw_affiliation_string":"Dept. Information Technology, Swiss German University, Tangerang, Indonesia","institution_ids":["https://openalex.org/I100406981"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5031186118"],"corresponding_institution_ids":["https://openalex.org/I100406981"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.2565847,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"8","issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9848999977111816,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9422000050544739,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.934499979019165,"subfield":{"id":"https://openalex.org/subfields/3317","display_name":"Demography"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/vendor","display_name":"Vendor","score":0.7173927426338196},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5718350410461426},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.5216274857521057},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.516112208366394},{"id":"https://openalex.org/keywords/process","display_name":"Process (computing)","score":0.483333557844162},{"id":"https://openalex.org/keywords/plan","display_name":"Plan (archaeology)","score":0.46696048974990845},{"id":"https://openalex.org/keywords/business-plan","display_name":"Business plan","score":0.41706788539886475},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3043745458126068}],"concepts":[{"id":"https://openalex.org/C2777338717","wikidata":"https://www.wikidata.org/wiki/Q1762621","display_name":"Vendor","level":2,"score":0.7173927426338196},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5718350410461426},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.5216274857521057},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.516112208366394},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.483333557844162},{"id":"https://openalex.org/C2776505523","wikidata":"https://www.wikidata.org/wiki/Q4785468","display_name":"Plan (archaeology)","level":2,"score":0.46696048974990845},{"id":"https://openalex.org/C2778320157","wikidata":"https://www.wikidata.org/wiki/Q208034","display_name":"Business plan","level":2,"score":0.41706788539886475},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3043745458126068},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3429789.3429827","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3429789.3429827","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the International Conference on Engineering and Information Technology for Sustainable Industry","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.6000000238418579,"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W1974739407","https://openalex.org/W2281677860","https://openalex.org/W2963465480","https://openalex.org/W2995738759","https://openalex.org/W6630828395","https://openalex.org/W6770826518"],"related_works":["https://openalex.org/W2478661203","https://openalex.org/W2004830053","https://openalex.org/W3008115697","https://openalex.org/W2349167760","https://openalex.org/W2145175947","https://openalex.org/W613699802","https://openalex.org/W565814304","https://openalex.org/W3123478553","https://openalex.org/W607827256","https://openalex.org/W3125221271"],"abstract_inverted_index":{"Most":[0],"micro":[1,35,69,136],"catering":[2,30,36,49,70,80,128,137],"businesses":[3,71],"have":[4],"difficulty":[5],"to":[6,15,20,67,78,124],"manage":[7],"many":[8],"responsibilities":[9],"which":[10],"gives":[11],"them":[12],"limited":[13],"time":[14],"increase":[16,118],"their":[17],"marketing":[18],"exposure":[19],"find":[21],"new":[22],"customers.":[23],"Yet,":[24],"there":[25],"is":[26],"still":[27],"no":[28],"online":[29,48],"application":[31,117],"that":[32],"focuses":[33,40],"towards":[34],"enterprises.":[37],"This":[38],"research":[39,85,88],"on":[41],"the":[42,46,84,96,112,119,131],"business":[43,99,102,132],"aspect":[44],"of":[45,56,98,114,127,134],"proposed":[47],"marketplace":[50],"called":[51],"Kunyahku,":[52],"with":[53,144],"a":[54,57,110,135],"creation":[55,97],"mockup":[58,106],"design":[59,107],"for":[60,76],"Kunyahku":[61,64,115],"web":[62,116],"application.":[63],"also":[65],"aims":[66],"assist":[68],"and":[72,94,105,121],"provide":[73],"easy":[74],"access":[75],"customers":[77,123],"explore":[79],"menus.":[81,129],"To":[82],"accomplish":[83],"objectives,":[86],"this":[87],"goes":[89],"through":[90],"market":[91],"validation":[92],"survey":[93],"interviews,":[95],"model":[100],"canvas,":[101],"competition":[103],"analysis":[104],"development.":[108],"As":[109],"result,":[111],"presence":[113],"curiosity":[120],"persuade":[122],"try":[125],"variety":[126],"Also,":[130],"process":[133],"vendor":[138],"becomes":[139],"fewer":[140],"when":[141],"they":[142],"collaborate":[143],"Kunyahku.":[145]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}