{"id":"https://openalex.org/W3109453030","doi":"https://doi.org/10.1145/3428658.3431088","title":"Analyzing the Use of COVID-19 Ads on Facebook","display_name":"Analyzing the Use of COVID-19 Ads on Facebook","publication_year":2020,"publication_date":"2020-11-25","ids":{"openalex":"https://openalex.org/W3109453030","doi":"https://doi.org/10.1145/3428658.3431088","mag":"3109453030"},"language":"en","primary_location":{"id":"doi:10.1145/3428658.3431088","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3428658.3431088","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Brazilian Symposium on Multimedia and the Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100616540","display_name":"M\u00e1rcio Silva","orcid":"https://orcid.org/0009-0000-1214-4245"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"M\u00e1rcio Silva","raw_affiliation_strings":["UFMS, Brasil"],"affiliations":[{"raw_affiliation_string":"UFMS, Brasil","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085054435","display_name":"Fabr\u00ed\u00adcio Benevenuto","orcid":"https://orcid.org/0000-0001-6875-6259"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fabr\u00edcio Benevenuto","raw_affiliation_strings":["UFMG, Brasil"],"affiliations":[{"raw_affiliation_string":"UFMG, Brasil","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5100616540"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6976,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.82197856,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"21","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13979","display_name":"Communication and COVID-19 Impact","score":0.995199978351593,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10168","display_name":"COVID-19 and Mental Health","score":0.9297999739646912,"subfield":{"id":"https://openalex.org/subfields/3203","display_name":"Clinical Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/misinformation","display_name":"Misinformation","score":0.9537304639816284},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7384222745895386},{"id":"https://openalex.org/keywords/coronavirus-disease-2019","display_name":"Coronavirus disease 2019 (COVID-19)","score":0.7064064741134644},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.6156661510467529},{"id":"https://openalex.org/keywords/pandemic","display_name":"Pandemic","score":0.6125174760818481},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.5410749316215515},{"id":"https://openalex.org/keywords/coronavirus","display_name":"Coronavirus","score":0.5035786032676697},{"id":"https://openalex.org/keywords/disinformation","display_name":"Disinformation","score":0.49087244272232056},{"id":"https://openalex.org/keywords/2019-20-coronavirus-outbreak","display_name":"2019-20 coronavirus outbreak","score":0.4888972342014313},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4667874574661255},{"id":"https://openalex.org/keywords/severe-acute-respiratory-syndrome-coronavirus-2","display_name":"Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)","score":0.4622272253036499},{"id":"https://openalex.org/keywords/isolation","display_name":"Isolation (microbiology)","score":0.43345680832862854},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42009907960891724},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.36887824535369873},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.31746906042099},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.29615405201911926},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.16952303051948547},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.15807533264160156},{"id":"https://openalex.org/keywords/virology","display_name":"Virology","score":0.10574790835380554}],"concepts":[{"id":"https://openalex.org/C2776990098","wikidata":"https://www.wikidata.org/wiki/Q13579947","display_name":"Misinformation","level":2,"score":0.9537304639816284},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7384222745895386},{"id":"https://openalex.org/C3008058167","wikidata":"https://www.wikidata.org/wiki/Q84263196","display_name":"Coronavirus disease 2019 (COVID-19)","level":4,"score":0.7064064741134644},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.6156661510467529},{"id":"https://openalex.org/C89623803","wikidata":"https://www.wikidata.org/wiki/Q12184","display_name":"Pandemic","level":5,"score":0.6125174760818481},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.5410749316215515},{"id":"https://openalex.org/C2777648638","wikidata":"https://www.wikidata.org/wiki/Q57751738","display_name":"Coronavirus","level":5,"score":0.5035786032676697},{"id":"https://openalex.org/C2776552730","wikidata":"https://www.wikidata.org/wiki/Q189656","display_name":"Disinformation","level":3,"score":0.49087244272232056},{"id":"https://openalex.org/C3006700255","wikidata":"https://www.wikidata.org/wiki/Q81068910","display_name":"2019-20 coronavirus outbreak","level":3,"score":0.4888972342014313},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4667874574661255},{"id":"https://openalex.org/C3007834351","wikidata":"https://www.wikidata.org/wiki/Q82069695","display_name":"Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2)","level":5,"score":0.4622272253036499},{"id":"https://openalex.org/C2775941552","wikidata":"https://www.wikidata.org/wiki/Q25212305","display_name":"Isolation (microbiology)","level":2,"score":0.43345680832862854},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42009907960891724},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.36887824535369873},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.31746906042099},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.29615405201911926},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.16952303051948547},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.15807533264160156},{"id":"https://openalex.org/C159047783","wikidata":"https://www.wikidata.org/wiki/Q7215","display_name":"Virology","level":1,"score":0.10574790835380554},{"id":"https://openalex.org/C524204448","wikidata":"https://www.wikidata.org/wiki/Q788926","display_name":"Infectious disease (medical specialty)","level":3,"score":0.0},{"id":"https://openalex.org/C2779134260","wikidata":"https://www.wikidata.org/wiki/Q12136","display_name":"Disease","level":2,"score":0.0},{"id":"https://openalex.org/C116675565","wikidata":"https://www.wikidata.org/wiki/Q3241045","display_name":"Outbreak","level":2,"score":0.0},{"id":"https://openalex.org/C89423630","wikidata":"https://www.wikidata.org/wiki/Q7193","display_name":"Microbiology","level":1,"score":0.0},{"id":"https://openalex.org/C142724271","wikidata":"https://www.wikidata.org/wiki/Q7208","display_name":"Pathology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3428658.3431088","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3428658.3431088","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Brazilian Symposium on Multimedia and the Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.8100000023841858}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W2793294490","https://openalex.org/W2883729868","https://openalex.org/W2889295596","https://openalex.org/W2905621380","https://openalex.org/W2921218325","https://openalex.org/W2979932394","https://openalex.org/W3001118548","https://openalex.org/W3010571899","https://openalex.org/W3012588689","https://openalex.org/W3039072316"],"related_works":["https://openalex.org/W3081379046","https://openalex.org/W2100028027","https://openalex.org/W4304145139","https://openalex.org/W4310502242","https://openalex.org/W3198351040","https://openalex.org/W3106787879","https://openalex.org/W2994676997","https://openalex.org/W3134802290","https://openalex.org/W4321198019","https://openalex.org/W4320021575"],"abstract_inverted_index":{"In":[0],"view":[1],"of":[2,5,37,79,105],"the":[3,13,57,77],"emergence":[4],"mobility":[6],"restrictions":[7],"and":[8,32],"social":[9,21,50],"isolation":[10],"imposed":[11],"by":[12],"coronavirus":[14],"or":[15],"COVID-19":[16],"pandemic,":[17],"digital":[18],"media,":[19],"especially":[20],"networks,":[22,51],"become":[23],"a":[24,95],"breeding":[25],"ground":[26],"for":[27,88],"fake":[28],"news,":[29],"political":[30,85],"attacks":[31],"large-scale":[33],"misinformation.":[34,106],"The":[35],"impacts":[36],"this":[38],"'infodemic'":[39],"can":[40],"take":[41],"even":[42],"greater":[43],"proportions":[44],"when":[45],"using":[46],"sponsored":[47],"content":[48],"on":[49],"such":[52],"as":[53,76,94],"Facebook":[54,58],"ads.":[55],"Using":[56],"ad":[59],"library":[60],"we":[61,81],"collected":[62],"more":[63],"than":[64],"236k":[65],"facebook":[66],"ads":[67,73,83],"from":[68,74],"75":[69],"different":[70],"countries.":[71],"Choosing":[72],"Brazil":[75],"focus":[78],"research,":[80],"found":[82],"with":[84,103],"attacks,":[86],"requests":[87],"donations,":[89],"doctors":[90],"prescribing":[91],"vitamin":[92],"D":[93],"weapon":[96],"to":[97],"fight":[98],"coronavirus,":[99],"among":[100],"other":[101],"contents":[102],"evidence":[104]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}