{"id":"https://openalex.org/W3113506543","doi":"https://doi.org/10.1145/3424953.3426632","title":"Evaluation of Facebook advertising recommendations explanations with the perspective of semiotic engineering","display_name":"Evaluation of Facebook advertising recommendations explanations with the perspective of semiotic engineering","publication_year":2020,"publication_date":"2020-10-26","ids":{"openalex":"https://openalex.org/W3113506543","doi":"https://doi.org/10.1145/3424953.3426632","mag":"3113506543"},"language":"en","primary_location":{"id":"doi:10.1145/3424953.3426632","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3424953.3426632","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th Brazilian Symposium on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072613640","display_name":"Niltemberg de Oliveira Carvalho","orcid":"https://orcid.org/0000-0002-8115-7936"},"institutions":[{"id":"https://openalex.org/I243754102","display_name":"Universidade Federal do Cear\u00e1","ror":"https://ror.org/03srtnf24","country_code":"BR","type":"education","lineage":["https://openalex.org/I243754102"]}],"countries":["BR"],"is_corresponding":true,"raw_author_name":"Niltemberg de O. Carvalho","raw_affiliation_strings":["Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil"],"affiliations":[{"raw_affiliation_string":"Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I243754102"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5014181607","display_name":"Andr\u00e9ia Lib\u00f3rio Sampaio","orcid":"https://orcid.org/0000-0003-1249-3351"},"institutions":[{"id":"https://openalex.org/I243754102","display_name":"Universidade Federal do Cear\u00e1","ror":"https://ror.org/03srtnf24","country_code":"BR","type":"education","lineage":["https://openalex.org/I243754102"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Andr\u00e9ia Lib\u00f3rio Sampaio","raw_affiliation_strings":["Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil"],"affiliations":[{"raw_affiliation_string":"Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I243754102"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5081110197","display_name":"Ingrid Teixeira Monteiro","orcid":"https://orcid.org/0000-0001-5468-0724"},"institutions":[{"id":"https://openalex.org/I243754102","display_name":"Universidade Federal do Cear\u00e1","ror":"https://ror.org/03srtnf24","country_code":"BR","type":"education","lineage":["https://openalex.org/I243754102"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Ingrid Teixeira Monteiro","raw_affiliation_strings":["Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil"],"affiliations":[{"raw_affiliation_string":"Universidade Federal do Cear\u00e1, Quixad\u00e1, Cear\u00e1, Brasil","institution_ids":["https://openalex.org/I243754102"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5072613640"],"corresponding_institution_ids":["https://openalex.org/I243754102"],"apc_list":null,"apc_paid":null,"fwci":0.2669,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.67859677,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9922999739646912,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9922999739646912,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9866999983787537,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11439","display_name":"Video Analysis and Summarization","score":0.9836000204086304,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/semiotics","display_name":"Semiotics","score":0.8864189386367798},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.7991430759429932},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5057907104492188},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.47319599986076355},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.44704392552375793},{"id":"https://openalex.org/keywords/digital-advertising","display_name":"Digital advertising","score":0.41191989183425903},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33102643489837646},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3169962167739868},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.21439862251281738},{"id":"https://openalex.org/keywords/epistemology","display_name":"Epistemology","score":0.21261784434318542},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.15900713205337524},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.11314395070075989}],"concepts":[{"id":"https://openalex.org/C139997677","wikidata":"https://www.wikidata.org/wiki/Q60195","display_name":"Semiotics","level":2,"score":0.8864189386367798},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.7991430759429932},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5057907104492188},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.47319599986076355},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.44704392552375793},{"id":"https://openalex.org/C2994201839","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Digital advertising","level":4,"score":0.41191989183425903},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33102643489837646},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3169962167739868},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.21439862251281738},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.21261784434318542},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.15900713205337524},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.11314395070075989},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3424953.3426632","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3424953.3426632","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 19th Brazilian Symposium on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Quality Education","id":"https://metadata.un.org/sdg/4","score":0.46000000834465027}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W281665770","https://openalex.org/W1579090648","https://openalex.org/W1595423374","https://openalex.org/W1971040550","https://openalex.org/W2049670925","https://openalex.org/W2059903060","https://openalex.org/W2063776377","https://openalex.org/W2089566520","https://openalex.org/W2100171245","https://openalex.org/W2134584261","https://openalex.org/W2162598207","https://openalex.org/W2223821166","https://openalex.org/W2401983063","https://openalex.org/W2897243381","https://openalex.org/W3157638398"],"related_works":["https://openalex.org/W2083944315","https://openalex.org/W2008815286","https://openalex.org/W3150755883","https://openalex.org/W1581246342","https://openalex.org/W2346030802","https://openalex.org/W1991691192","https://openalex.org/W2758801054","https://openalex.org/W3121746932","https://openalex.org/W2274306913","https://openalex.org/W2074264961"],"abstract_inverted_index":{"Recommendation":[0],"systems":[1,118],"(SRs)":[2],"have":[3],"a":[4,75,79,82,97,110,156],"major":[5],"impact":[6],"on":[7,114,147],"what":[8],"people":[9],"consume":[10],"daily.":[11],"In":[12,100],"order":[13],"to":[14,24,35,53,58,63,87,94,105],"achieve":[15,59],"the":[16,26,29,65,116,129,132,138,143,148,153],"goal":[17],"of":[18,28,96,128,131,155],"recommending":[19],"relevant":[20],"items,":[21],"in":[22,85,142],"addition":[23,86],"improving":[25],"accuracy":[27],"recommendation":[30,117],"algorithms,":[31],"it":[32,90],"is":[33,62,91],"necessary":[34,93],"use":[36],"user-centered":[37,88],"approaches,":[38,89],"so":[39],"that":[40],"SRs":[41],"can":[42],"inspire":[43],"trust":[44],"and":[45,50,81,107,152],"loyalty,":[46],"increasing":[47],"users":[48,144],"satisfaction,":[49],"convincing":[51],"them":[52],"recommended":[54],"item.":[55],"One":[56],"way":[57],"these":[60,69],"objectives":[61],"explain":[64],"recommendations":[66,140],"generated":[67],"by":[68,135],"systems.":[70],"An":[71],"explanation":[72,119,133],"starts":[73],"from":[74,109],"communicative":[76],"process":[77,120],"between":[78],"sender":[80],"receiver.":[83],"Thus,":[84,122],"also":[92],"think":[95],"communication-centered":[98],"approach.":[99],"this":[101],"work,":[102],"we":[103,123],"propose":[104],"explore":[106],"reflect,":[108],"Semiotic":[111,149],"Engineering":[112],"perspective,":[113],"how":[115],"happens.":[121],"carried":[124],"out":[125],"an":[126],"evaluation":[127],"quality":[130],"given":[134],"Facebook":[136],"regarding":[137],"advertising":[139],"offered":[141],"timeline,":[145],"based":[146],"Inspection":[150],"Method":[151],"application":[154],"questionnaire.":[157]},"counts_by_year":[{"year":2022,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}