{"id":"https://openalex.org/W3092846560","doi":"https://doi.org/10.1145/3415185","title":"Understanding the Role of Intermediaries in Online Social E-commerce","display_name":"Understanding the Role of Intermediaries in Online Social E-commerce","publication_year":2020,"publication_date":"2020-10-14","ids":{"openalex":"https://openalex.org/W3092846560","doi":"https://doi.org/10.1145/3415185","mag":"3092846560"},"language":"en","primary_location":{"id":"doi:10.1145/3415185","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3415185","pdf_url":null,"source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/2010.08612","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100751331","display_name":"Zhilong Chen","orcid":"https://orcid.org/0000-0002-2692-5429"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zhilong Chen","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023364449","display_name":"Hancheng Cao","orcid":"https://orcid.org/0000-0001-7231-1076"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hancheng Cao","raw_affiliation_strings":["Department of Computer Science, Stanford University, Stanford, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Computer Science, Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5062365263","display_name":"Fengli Xu","orcid":"https://orcid.org/0000-0002-5720-4026"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Fengli Xu","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5012497196","display_name":"Mengjie Cheng","orcid":"https://orcid.org/0000-0002-8890-7648"},"institutions":[{"id":"https://openalex.org/I2801851002","display_name":"Harvard University Press","ror":"https://ror.org/006v7bf86","country_code":"US","type":"other","lineage":["https://openalex.org/I136199984","https://openalex.org/I2801851002"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mengjie Cheng","raw_affiliation_strings":["Harvard Business School, Cambridge, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Harvard Business School, Cambridge, MA, USA","institution_ids":["https://openalex.org/I2801851002"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100453429","display_name":"Tao Wang","orcid":"https://orcid.org/0000-0001-8761-2517"},"institutions":[{"id":"https://openalex.org/I68666633","display_name":"Grenoble Ecole de Management","ror":"https://ror.org/01h4fxd96","country_code":"FR","type":"education","lineage":["https://openalex.org/I68666633"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Tao Wang","raw_affiliation_strings":["Grenoble Ecole de Management, Grenoble, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Grenoble Ecole de Management, Grenoble, France","institution_ids":["https://openalex.org/I68666633"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100355277","display_name":"Yong Li","orcid":"https://orcid.org/0000-0001-5617-1659"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yong Li","raw_affiliation_strings":["Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Beijing National Research Center for Information Science and Technology (BNRist), Department of Electronic Engineering, Tsinghua, Beijing, China","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.3753,"has_fulltext":false,"cited_by_count":23,"citation_normalized_percentile":{"value":0.95942644,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"4","issue":"CSCW2","first_page":"1","last_page":"24"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9919000267982483,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/intermediary","display_name":"Intermediary","score":0.9330361485481262},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6490450501441956},{"id":"https://openalex.org/keywords/social-commerce","display_name":"Social commerce","score":0.5878497362136841},{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.5399089455604553},{"id":"https://openalex.org/keywords/e-commerce","display_name":"E-commerce","score":0.5011091232299805},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.460627943277359},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.4580309987068176},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.31570279598236084},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.21565759181976318},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.1391265094280243}],"concepts":[{"id":"https://openalex.org/C139569457","wikidata":"https://www.wikidata.org/wiki/Q1666223","display_name":"Intermediary","level":2,"score":0.9330361485481262},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6490450501441956},{"id":"https://openalex.org/C2987325470","wikidata":"https://www.wikidata.org/wiki/Q327627","display_name":"Social commerce","level":3,"score":0.5878497362136841},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5399089455604553},{"id":"https://openalex.org/C78597825","wikidata":"https://www.wikidata.org/wiki/Q484847","display_name":"E-commerce","level":2,"score":0.5011091232299805},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.460627943277359},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.4580309987068176},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.31570279598236084},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.21565759181976318},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.1391265094280243},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3415185","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3415185","pdf_url":null,"source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},{"id":"pmh:oai:arXiv.org:2010.08612","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2010.08612","pdf_url":"https://arxiv.org/pdf/2010.08612","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:2010.08612","is_oa":true,"landing_page_url":"http://arxiv.org/abs/2010.08612","pdf_url":"https://arxiv.org/pdf/2010.08612","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[{"score":0.49000000953674316,"display_name":"Decent work and economic growth","id":"https://metadata.un.org/sdg/8"}],"awards":[{"id":"https://openalex.org/G1757078732","display_name":null,"funder_award_id":"20031887521","funder_id":"https://openalex.org/F4320329777","funder_display_name":"Beijing National Research Center For Information Science And Technology"},{"id":"https://openalex.org/G4271608243","display_name":null,"funder_award_id":"U1936217 61971267 61972223 61941117 61861136003","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320329777","display_name":"Beijing National Research Center For Information Science And Technology","ror":null}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":71,"referenced_works":["https://openalex.org/W42250804","https://openalex.org/W137110188","https://openalex.org/W265905420","https://openalex.org/W563329444","https://openalex.org/W582922544","https://openalex.org/W1588719693","https://openalex.org/W1601015633","https://openalex.org/W1878834417","https://openalex.org/W1963655847","https://openalex.org/W1964998847","https://openalex.org/W1966472199","https://openalex.org/W1972309850","https://openalex.org/W2013716681","https://openalex.org/W2015226178","https://openalex.org/W2026963539","https://openalex.org/W2028885942","https://openalex.org/W2034067178","https://openalex.org/W2039613841","https://openalex.org/W2041713420","https://openalex.org/W2063825102","https://openalex.org/W2066508875","https://openalex.org/W2068412532","https://openalex.org/W2070561555","https://openalex.org/W2070958855","https://openalex.org/W2075653046","https://openalex.org/W2093219534","https://openalex.org/W2110793569","https://openalex.org/W2111916432","https://openalex.org/W2115202060","https://openalex.org/W2119825970","https://openalex.org/W2128991589","https://openalex.org/W2130354913","https://openalex.org/W2135598826","https://openalex.org/W2140188249","https://openalex.org/W2143470547","https://openalex.org/W2144487656","https://openalex.org/W2152497415","https://openalex.org/W2158202382","https://openalex.org/W2176248073","https://openalex.org/W2285811434","https://openalex.org/W2346631643","https://openalex.org/W2465021903","https://openalex.org/W2481426478","https://openalex.org/W2509678028","https://openalex.org/W2533413719","https://openalex.org/W2534178767","https://openalex.org/W2604175478","https://openalex.org/W2749067858","https://openalex.org/W2781907481","https://openalex.org/W2890637044","https://openalex.org/W2899291427","https://openalex.org/W2907806693","https://openalex.org/W2914187887","https://openalex.org/W2914721378","https://openalex.org/W2949721196","https://openalex.org/W2955141733","https://openalex.org/W2964052964","https://openalex.org/W2979057167","https://openalex.org/W2979068607","https://openalex.org/W2986673834","https://openalex.org/W3037502709","https://openalex.org/W3040472729","https://openalex.org/W3102532171","https://openalex.org/W3122196822","https://openalex.org/W3122657203","https://openalex.org/W3123281112","https://openalex.org/W3126121501","https://openalex.org/W4207014596","https://openalex.org/W4233323549","https://openalex.org/W4242626507","https://openalex.org/W4288262985"],"related_works":["https://openalex.org/W2354396962","https://openalex.org/W2943099037","https://openalex.org/W3204506452","https://openalex.org/W2786700045","https://openalex.org/W2322002941","https://openalex.org/W2086228339","https://openalex.org/W4376472921","https://openalex.org/W4401778933","https://openalex.org/W4403572265","https://openalex.org/W4386802003"],"abstract_inverted_index":{"Social":[0],"e-commerce,":[1],"as":[2,161],"a":[3,99],"new":[4],"form":[5],"of":[6,21,34,36,43,79,108,117,137,186,200,215],"social":[7,15,69,84,120,157,203,216],"computing":[8,217],"based":[9],"marketing":[10,218],"platforms,":[11,205],"utilizes":[12],"existing":[13],"real-world":[14,68],"relationships":[16],"for":[17,181,210],"promotions":[18],"and":[19,31,63,77,132,143,146,165,178,213],"sales":[20],"products.":[22],"It":[23],"has":[24,87],"been":[25,89],"growing":[26],"rapidly":[27],"in":[28,38,123,202],"recent":[29],"years":[30],"attracted":[32],"tens":[33],"millions":[35],"users":[37,112],"China.":[39],"A":[40],"key":[41],"group":[42],"actors":[44],"who":[45,54],"enable":[46],"market":[47],"transactions":[48],"on":[49,82,113,156,196],"these":[50,80,83],"platforms":[51,86],"are":[52,171],"intermediaries":[53,81,155,170,201],"connect":[55],"producers":[56],"with":[57,62,126],"consumers":[58],"by":[59],"sharing":[60],"information":[61],"recommending":[64],"products":[65],"to":[66],"their":[67,72,140],"contacts.":[70],"Despite":[71],"crucial":[73],"role,":[74],"the":[75,118,184,192,197,211],"nature":[76],"behavior":[78,107],"e-commerce":[85,121,158,204],"not":[88],"systematically":[90],"analyzed.":[91],"Here":[92],"we":[93,134],"address":[94],"this":[95,189],"knowledge":[96],"gap":[97],"through":[98],"mixed":[100],"method":[101],"study.":[102],"Leveraging":[103],"9":[104],"months'":[105],"all-round":[106],"about":[109],"40":[110],"million":[111],"Beidian":[114],"--":[115],"one":[116],"largest":[119],"sites":[122,159],"China,":[124],"alongside":[125],"qualitative":[127],"evidence":[128],"from":[129],"online":[130],"forums":[131],"interviews,":[133],"examine":[135],"characteristics":[136],"intermediaries,":[138],"identify":[139],"behavioral":[141],"patterns":[142],"uncover":[144],"strategies":[145],"mechanisms":[147],"that":[148,154],"make":[149],"successful":[150,169],"intermediaries.":[151],"We":[152],"demonstrate":[153],"act":[160],"local":[162],"trend":[163],"detectors":[164],"\"social":[166],"grocers''.":[167],"Furthermore,":[168],"highly":[172],"dedicated":[173],"whenever":[174],"best":[175,185],"sellers":[176],"appear":[177],"broaden":[179],"items":[180],"promotion.":[182],"To":[183],"our":[187],"knowledge,":[188],"paper":[190],"presents":[191],"first":[193],"large-scale":[194],"analysis":[195],"emerging":[198],"role":[199],"which":[206],"provides":[207],"potential":[208],"insights":[209],"design":[212],"management":[214],"platforms.":[219]},"counts_by_year":[{"year":2025,"cited_by_count":6},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":1}],"updated_date":"2026-07-28T07:46:37.118299","created_date":"2020-10-22T00:00:00"}
