{"id":"https://openalex.org/W3161597661","doi":"https://doi.org/10.1145/3411764.3445753","title":"Does Clickbait Actually Attract More Clicks? Three Clickbait Studies You Must Read","display_name":"Does Clickbait Actually Attract More Clicks? Three Clickbait Studies You Must Read","publication_year":2021,"publication_date":"2021-05-06","ids":{"openalex":"https://openalex.org/W3161597661","doi":"https://doi.org/10.1145/3411764.3445753","mag":"3161597661"},"language":"en","primary_location":{"id":"doi:10.1145/3411764.3445753","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3411764.3445753","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5069471918","display_name":"Mar\u00eda D. Molina","orcid":"https://orcid.org/0000-0001-8115-6303"},"institutions":[{"id":"https://openalex.org/I87216513","display_name":"Michigan State University","ror":"https://ror.org/05hs6h993","country_code":"US","type":"education","lineage":["https://openalex.org/I87216513"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Maria D. Molina","raw_affiliation_strings":["Advertising and Public Relations Michigan State University, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Advertising and Public Relations Michigan State University, United States","institution_ids":["https://openalex.org/I87216513"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5009893200","display_name":"S. Shyam Sundar","orcid":"https://orcid.org/0000-0002-5779-8864"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"S. Shyam Sundar","raw_affiliation_strings":["Media Effects Research Laboratory The Pennsylvania State University, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Media Effects Research Laboratory The Pennsylvania State University, United States","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5058589447","display_name":"Md Main Uddin Rony","orcid":"https://orcid.org/0000-0002-0749-8767"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Md Main Uddin Rony","raw_affiliation_strings":["College of Information Studies University of Maryland, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Information Studies University of Maryland, United States","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090641899","display_name":"Naeemul Hassan","orcid":"https://orcid.org/0000-0002-3951-6886"},"institutions":[{"id":"https://openalex.org/I4210164466","display_name":"Merrill (United States)","ror":"https://ror.org/05qepn613","country_code":"US","type":"company","lineage":["https://openalex.org/I4210164466"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Naeemul Hassan","raw_affiliation_strings":["Philip Merrill College of Journalism University of Maryland, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Philip Merrill College of Journalism University of Maryland, United States","institution_ids":["https://openalex.org/I4210164466"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5039440984","display_name":"Thai Le","orcid":"https://orcid.org/0000-0001-9632-6870"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Thai Le","raw_affiliation_strings":["College of Information Sciences and Technology The Pennsylvania State University, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"College of Information Sciences and Technology The Pennsylvania State University, United States","institution_ids":["https://openalex.org/I130769515"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100405086","display_name":"Dongwon Lee","orcid":"https://orcid.org/0000-0001-8371-7629"},"institutions":[{"id":"https://openalex.org/I130769515","display_name":"Pennsylvania State University","ror":"https://ror.org/04p491231","country_code":"US","type":"education","lineage":["https://openalex.org/I130769515"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dongwon Lee","raw_affiliation_strings":["Penn State University, United States"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Penn State University, United States","institution_ids":["https://openalex.org/I130769515"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":32,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"19"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14308","display_name":"Psychological and Educational Research Studies","score":0.9718000292778015,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10833","display_name":"Vaccine Coverage and Hesitancy","score":0.9365000128746033,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/headline","display_name":"Headline","score":0.8669979572296143},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6820823550224304},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.5141320824623108},{"id":"https://openalex.org/keywords/bigram","display_name":"Bigram","score":0.48251578211784363},{"id":"https://openalex.org/keywords/natural-language-processing","display_name":"Natural language processing","score":0.44899246096611023},{"id":"https://openalex.org/keywords/curiosity","display_name":"Curiosity","score":0.4418555200099945},{"id":"https://openalex.org/keywords/linguistics","display_name":"Linguistics","score":0.2760533094406128},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2204621136188507},{"id":"https://openalex.org/keywords/trigram","display_name":"Trigram","score":0.15214067697525024},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.10385555028915405}],"concepts":[{"id":"https://openalex.org/C2778689934","wikidata":"https://www.wikidata.org/wiki/Q1313396","display_name":"Headline","level":2,"score":0.8669979572296143},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6820823550224304},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.5141320824623108},{"id":"https://openalex.org/C108757681","wikidata":"https://www.wikidata.org/wiki/Q2773912","display_name":"Bigram","level":3,"score":0.48251578211784363},{"id":"https://openalex.org/C204321447","wikidata":"https://www.wikidata.org/wiki/Q30642","display_name":"Natural language processing","level":1,"score":0.44899246096611023},{"id":"https://openalex.org/C33435437","wikidata":"https://www.wikidata.org/wiki/Q366791","display_name":"Curiosity","level":2,"score":0.4418555200099945},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.2760533094406128},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2204621136188507},{"id":"https://openalex.org/C137546455","wikidata":"https://www.wikidata.org/wiki/Q3213474","display_name":"Trigram","level":2,"score":0.15214067697525024},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10385555028915405},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3411764.3445753","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3411764.3445753","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:scholarsphere.psu.edu:d37957f7-1c1c-4a2c-b9ec-67fbbf64620c","is_oa":false,"landing_page_url":"https://scholarsphere.psu.edu/resources/d37957f7-1c1c-4a2c-b9ec-67fbbf64620c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401507","display_name":"ScholarSphere (Penn State Libraries)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I3130638595","host_organization_name":"Pangasinan State University","host_organization_lineage":["https://openalex.org/I3130638595"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1965672686","display_name":null,"funder_award_id":"Standard Grant No. CNS-1742702.","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":44,"referenced_works":["https://openalex.org/W1924770834","https://openalex.org/W1986642264","https://openalex.org/W2001442493","https://openalex.org/W2036043848","https://openalex.org/W2040551053","https://openalex.org/W2046881809","https://openalex.org/W2056783707","https://openalex.org/W2073594025","https://openalex.org/W2078052105","https://openalex.org/W2083123307","https://openalex.org/W2090526279","https://openalex.org/W2121155993","https://openalex.org/W2123177503","https://openalex.org/W2138609016","https://openalex.org/W2139121205","https://openalex.org/W2154663220","https://openalex.org/W2160269795","https://openalex.org/W2164411392","https://openalex.org/W2248267741","https://openalex.org/W2291469954","https://openalex.org/W2333520960","https://openalex.org/W2461591938","https://openalex.org/W2542192908","https://openalex.org/W2561149032","https://openalex.org/W2566778448","https://openalex.org/W2569999341","https://openalex.org/W2582854874","https://openalex.org/W2591794136","https://openalex.org/W2736760118","https://openalex.org/W2752243566","https://openalex.org/W2776510068","https://openalex.org/W2782804901","https://openalex.org/W2907324027","https://openalex.org/W2940468316","https://openalex.org/W2949535404","https://openalex.org/W2952683812","https://openalex.org/W2952861497","https://openalex.org/W2960252656","https://openalex.org/W2964778068","https://openalex.org/W2981194182","https://openalex.org/W3000570796","https://openalex.org/W3022069221","https://openalex.org/W4253644007","https://openalex.org/W6906437604"],"related_works":["https://openalex.org/W3020951519","https://openalex.org/W3173084154","https://openalex.org/W2334448532","https://openalex.org/W2982021180","https://openalex.org/W2131563376","https://openalex.org/W2065474030","https://openalex.org/W2251497876","https://openalex.org/W4285135530","https://openalex.org/W2241081188","https://openalex.org/W3204019825"],"abstract_inverted_index":{"Studies":[0,108],"show":[1],"that":[2,113,125],"users":[3],"do":[4],"not":[5,35,116],"reliably":[6],"click":[7],"more":[8,118,130],"often":[9],"on":[10,135],"headlines":[11,66,128],"classified":[12,67],"as":[13,68],"clickbait":[14,69,91,114],"by":[15,31,47,70],"automated":[16],"classifiers.":[17],"Is":[18],"this":[19],"because":[20,42],"the":[21,32,55,80,132,141],"linguistic":[22],"criteria":[23],"(e.g.,":[24],"use":[25],"of":[26,54,82,99,140],"lists":[27],"or":[28,41],"questions)":[29],"emphasized":[30],"classifiers":[33,101],"are":[34,45],"psychologically":[36],"relevant":[37],"in":[38],"attracting":[39],"interest,":[40],"their":[43,147],"classifications":[44],"confounded":[46],"other":[48],"unknown":[49],"factors":[50],"associated":[51],"with":[52,61],"assumptions":[53],"classifiers?":[56],"We":[57],"address":[58],"these":[59],"possibilities":[60],"three":[62,71],"studies\u2014a":[63],"quasi-experiment":[64],"using":[65,102],"machine-learning":[72],"models":[73],"(Study":[74,93,106],"1),":[75],"a":[76,96,136],"controlled":[77],"experiment":[78],"varying":[79],"headline":[81],"an":[83],"identical":[84],"news":[85],"story":[86],"to":[87],"contain":[88],"only":[89,138],"one":[90],"characteristic":[92],"2),":[94],"and":[95,110],"computational":[97],"analysis":[98],"four":[100],"real-world":[103],"sharing":[104],"data":[105],"3).":[107],"1":[109],"2":[111],"revealed":[112,124],"did":[115],"generate":[117,129],"curiosity":[119],"than":[120],"non-clickbait.":[121],"Study":[122],"3":[123],"while":[126],"some":[127],"engagement,":[131],"detectors":[133],"agreed":[134],"classification":[137],"47%":[139],"time,":[142],"raising":[143],"fundamental":[144],"questions":[145],"about":[146],"validity.":[148]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":7},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":6},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}