{"id":"https://openalex.org/W3091370816","doi":"https://doi.org/10.1145/3404983.3405591","title":"The effects of consultant avatar size and dynamics on customer trust in online consultations","display_name":"The effects of consultant avatar size and dynamics on customer trust in online consultations","publication_year":2020,"publication_date":"2020-09-04","ids":{"openalex":"https://openalex.org/W3091370816","doi":"https://doi.org/10.1145/3404983.3405591","mag":"3091370816"},"language":"en","primary_location":{"id":"doi:10.1145/3404983.3405591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3404983.3405591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Conference on Mensch und Computer","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102718199","display_name":"Gordon Brown","orcid":"https://orcid.org/0000-0003-4834-8543"},"institutions":[{"id":"https://openalex.org/I43980791","display_name":"Clausthal University of Technology","ror":"https://ror.org/04qb8nc58","country_code":"DE","type":"education","lineage":["https://openalex.org/I43980791"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Gordon Brown","raw_affiliation_strings":["Clausthal-Zellerfeld, Niedersachsen, Germany"],"affiliations":[{"raw_affiliation_string":"Clausthal-Zellerfeld, Niedersachsen, Germany","institution_ids":["https://openalex.org/I43980791"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5006299353","display_name":"Michael Prilla","orcid":"https://orcid.org/0000-0002-6095-6114"},"institutions":[{"id":"https://openalex.org/I43980791","display_name":"Clausthal University of Technology","ror":"https://ror.org/04qb8nc58","country_code":"DE","type":"education","lineage":["https://openalex.org/I43980791"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Michael Prilla","raw_affiliation_strings":["Clausthal-Zellerfeld, Niedersachsen, Germany"],"affiliations":[{"raw_affiliation_string":"Clausthal-Zellerfeld, Niedersachsen, Germany","institution_ids":["https://openalex.org/I43980791"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5102718199"],"corresponding_institution_ids":["https://openalex.org/I43980791"],"apc_list":null,"apc_paid":null,"fwci":1.4106,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.81408867,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"239","last_page":"249"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10888","display_name":"Augmented Reality Applications","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9807999730110168,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/avatar","display_name":"Avatar","score":0.9288126230239868},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.7617195844650269},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.6577235460281372},{"id":"https://openalex.org/keywords/session","display_name":"Session (web analytics)","score":0.6151241660118103},{"id":"https://openalex.org/keywords/preference","display_name":"Preference","score":0.6031345129013062},{"id":"https://openalex.org/keywords/augmented-reality","display_name":"Augmented reality","score":0.5020382404327393},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.49114271998405457},{"id":"https://openalex.org/keywords/gaze","display_name":"Gaze","score":0.48012685775756836},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3997725248336792},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.29984405636787415},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.16085639595985413}],"concepts":[{"id":"https://openalex.org/C2777365542","wikidata":"https://www.wikidata.org/wiki/Q83090","display_name":"Avatar","level":2,"score":0.9288126230239868},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.7617195844650269},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.6577235460281372},{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.6151241660118103},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.6031345129013062},{"id":"https://openalex.org/C153715457","wikidata":"https://www.wikidata.org/wiki/Q254183","display_name":"Augmented reality","level":2,"score":0.5020382404327393},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.49114271998405457},{"id":"https://openalex.org/C2779916870","wikidata":"https://www.wikidata.org/wiki/Q14467155","display_name":"Gaze","level":2,"score":0.48012685775756836},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3997725248336792},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.29984405636787415},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.16085639595985413},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C11171543","wikidata":"https://www.wikidata.org/wiki/Q41630","display_name":"Psychoanalysis","level":1,"score":0.0},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3404983.3405591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3404983.3405591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Conference on Mensch und Computer","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W10445582","https://openalex.org/W42250804","https://openalex.org/W342530094","https://openalex.org/W1070592044","https://openalex.org/W1539622780","https://openalex.org/W1548305224","https://openalex.org/W1700042423","https://openalex.org/W1979071828","https://openalex.org/W1982980578","https://openalex.org/W1983849137","https://openalex.org/W2006401379","https://openalex.org/W2020524408","https://openalex.org/W2025705616","https://openalex.org/W2027782680","https://openalex.org/W2042068277","https://openalex.org/W2089203823","https://openalex.org/W2101870300","https://openalex.org/W2104882046","https://openalex.org/W2105273228","https://openalex.org/W2151787706","https://openalex.org/W2162696376","https://openalex.org/W2170900058","https://openalex.org/W2250220959","https://openalex.org/W2557974702","https://openalex.org/W2807709086","https://openalex.org/W2898856080","https://openalex.org/W2905188619","https://openalex.org/W2912018444","https://openalex.org/W2942109448","https://openalex.org/W2972609797","https://openalex.org/W3144406692","https://openalex.org/W4285719527","https://openalex.org/W6600455224"],"related_works":["https://openalex.org/W3138471234","https://openalex.org/W4247958311","https://openalex.org/W2785089443","https://openalex.org/W2265117524","https://openalex.org/W2969390373","https://openalex.org/W4312431072","https://openalex.org/W1467576422","https://openalex.org/W4220730560","https://openalex.org/W2604471456","https://openalex.org/W1988023718"],"abstract_inverted_index":{"This":[0],"study":[1],"investigates":[2],"the":[3,30,50,130],"impact":[4],"of":[5,32,107,146],"avatars":[6,68,114,138],"on":[7,23,143],"interactions":[8],"between":[9],"customers":[10,75],"and":[11,35,52,62,101,153],"consultants":[12],"in":[13,49,69,73,87,99],"remote,":[14],"online":[15,42],"consultations":[16,43],"supported":[17],"by":[18],"Augmented":[19],"Reality":[20],"(AR).":[21],"Based":[22,142],"past":[24],"research,":[25],"we":[26,58,149],"were":[27],"interested":[28],"whether":[29],"appearance":[31],"an":[33,144],"avatar":[34,60],"its":[36],"dynamics":[37,63],"affect":[38],"important":[39],"factors":[40],"for":[41,111,121,136,156],"such":[44],"as":[45,115,117],"social":[46,109],"presence,":[47],"trust":[48,100],"consultant":[51,86],"perceived":[53,108],"customer":[54],"satisfaction.":[55],"In":[56],"particular,":[57],"chose":[59],"size":[61],"(movement/gaze)":[64],"to":[65,81],"compare":[66],"different":[67,105],"a":[70,83,88,133],"2x2":[71],"experiment,":[72],"which":[74],"wear":[76],"AR":[77],"head":[78],"mounted":[79],"devices":[80],"consult":[82],"remotely":[84],"located":[85],"mock":[89],"furniture":[90],"consultation":[91],"session.":[92],"Our":[93],"results":[94],"show":[95],"no":[96],"significant":[97],"differences":[98],"satisfaction,":[102],"but":[103],"significantly":[104,118],"levels":[106],"presence":[110],"life-sized,":[112],"dynamic":[113,137],"well":[116],"higher":[119],"co-presence":[120],"all":[122],"life-sized":[123],"avatars.":[124],"Additional":[125],"data":[126],"from":[127],"interviews":[128],"with":[129],"participants":[131],"revealed":[132],"clear":[134],"preference":[135],"over":[139],"static":[140],"ones.":[141],"analysis":[145],"these":[147],"findings,":[148],"make":[150],"design":[151],"recommendations":[152],"suggest":[154],"directions":[155],"future":[157],"research.":[158]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
