{"id":"https://openalex.org/W3091964527","doi":"https://doi.org/10.1145/3397166.3409139","title":"Optimizing ad allocation in mobile advertising","display_name":"Optimizing ad allocation in mobile advertising","publication_year":2020,"publication_date":"2020-10-08","ids":{"openalex":"https://openalex.org/W3091964527","doi":"https://doi.org/10.1145/3397166.3409139","mag":"3091964527"},"language":"en","primary_location":{"id":"doi:10.1145/3397166.3409139","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3397166.3409139","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twenty-First International Symposium on Theory, Algorithmic Foundations, and Protocol Design for Mobile Networks and Mobile Computing","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5050393292","display_name":"Shaojie Tang","orcid":"https://orcid.org/0000-0001-9261-5210"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Shaojie Tang","raw_affiliation_strings":["University of Texas at Dallas"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Dallas","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056375343","display_name":"Jing Yuan","orcid":"https://orcid.org/0000-0001-6407-834X"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jing Yuan","raw_affiliation_strings":["University of Texas at Dallas"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Dallas","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022731555","display_name":"Vijay Mookerjee","orcid":"https://orcid.org/0000-0001-5583-3585"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Vijay Mookerjee","raw_affiliation_strings":["University of Texas at Dallas"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Texas at Dallas","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6525,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.83026316,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"181","last_page":"190"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9993000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7721542119979858},{"id":"https://openalex.org/keywords/session","display_name":"Session (web analytics)","score":0.7013033032417297},{"id":"https://openalex.org/keywords/notice","display_name":"Notice","score":0.6957857608795166},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6239033341407776},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6112169623374939},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5527165532112122},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4715709090232849},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.4592686891555786},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4160853922367096},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.41400641202926636},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.37304574251174927},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.3424586057662964},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12575730681419373},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.09563541412353516}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7721542119979858},{"id":"https://openalex.org/C2779182362","wikidata":"https://www.wikidata.org/wiki/Q17126187","display_name":"Session (web analytics)","level":2,"score":0.7013033032417297},{"id":"https://openalex.org/C2779913896","wikidata":"https://www.wikidata.org/wiki/Q7063001","display_name":"Notice","level":2,"score":0.6957857608795166},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6239033341407776},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6112169623374939},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5527165532112122},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4715709090232849},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4592686891555786},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4160853922367096},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.41400641202926636},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.37304574251174927},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.3424586057662964},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12575730681419373},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.09563541412353516},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3397166.3409139","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3397166.3409139","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twenty-First International Symposium on Theory, Algorithmic Foundations, and Protocol Design for Mobile Networks and Mobile Computing","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4399999976158142}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W1985759455","https://openalex.org/W1992549066","https://openalex.org/W2054728762","https://openalex.org/W2074694452","https://openalex.org/W2088703566","https://openalex.org/W2090883204","https://openalex.org/W2101406716","https://openalex.org/W2104399828","https://openalex.org/W2123110149","https://openalex.org/W2143058845","https://openalex.org/W2154739689","https://openalex.org/W2155785784","https://openalex.org/W2171110693","https://openalex.org/W2332236936","https://openalex.org/W2742036420","https://openalex.org/W3006336379","https://openalex.org/W3009935988","https://openalex.org/W4206601672","https://openalex.org/W4239300471"],"related_works":["https://openalex.org/W3018282762","https://openalex.org/W2558055997","https://openalex.org/W2791183434","https://openalex.org/W2353369313","https://openalex.org/W4400794747","https://openalex.org/W4250645680","https://openalex.org/W4300782058","https://openalex.org/W2086339586","https://openalex.org/W2394387726","https://openalex.org/W2378724474"],"abstract_inverted_index":{"As":[0],"Internet":[1],"advertisements":[2],"(also":[3],"called":[4],"\"ads\")":[5],"revenue":[6],"growth":[7],"is":[8,24,51,187],"being":[9],"driven":[10],"further":[11],"than":[12],"ever":[13],"before,":[14],"one":[15],"challenge":[16],"facing":[17],"publishers,":[18],"such":[19,202],"as":[20,203],"Google":[21],"and":[22,28,69,215],"Amazon,":[23],"to":[25,61,84,113,136,178,180,189,228,240],"quickly":[26],"select":[27],"place":[29,85],"a":[30,152,167,176],"group":[31],"of":[32,45,57,66,199,207,212,249],"ads":[33,140,217],"in":[34,54,89],"an":[35,101,162,200],"ad":[36,88,157,183,201,237],"space":[37],"for":[38],"each":[39],"online":[40],"user":[41,71,153,172,177],"with":[42,247],"the":[43,47,55,62,82,86,116,129,134,138,156,181,196,204,208,210,213],"objective":[44],"maximizing":[46],"expected":[48],"revenue.":[49],"This":[50],"especially":[52],"challenging":[53],"context":[56],"mobile":[58,67],"advertising":[59],"due":[60],"smaller":[63],"screen":[64],"size":[65],"devices":[68],"longer":[70],"session.":[72,184],"We":[73,143,223,243],"notice":[74,145],"that":[75,97,146,151,193,218],"most":[76],"existing":[77,148],"models":[78,149],"do":[79],"not":[80],"allow":[81],"publisher":[83,135],"same":[87,139],"multiple":[90,141],"positions.":[91],"However,":[92],"it":[93],"has":[94],"been":[95,220],"reported":[96],"people":[98],"must":[99],"see":[100],"advertisement":[102],"at":[103],"least":[104],"several":[105],"times":[106],"before":[107],"they":[108],"will":[109,154],"acquire":[110],"enough":[111],"interest":[112],"consider":[114],"buying":[115],"product":[117],"or":[118,253],"service":[119],"advertised.":[120],"To":[121],"capture":[122,190],"this":[123],"repetition":[124],"effect":[125],"we":[126],"largely":[127],"generalize":[128],"previous":[130,182],"model":[131,186],"by":[132,174],"allowing":[133,175],"repeat":[137],"times.":[142],"also":[144,224],"many":[147,191],"assume":[150],"leave":[155],"session":[158],"permanently":[159],"after":[160],"clicking":[161],"ad.":[163],"Our":[164,185],"framework":[165],"allows":[166],"more":[168],"realistic":[169],"but":[170],"complicated":[171],"behavior":[173],"return":[179],"able":[188],"factors":[192],"may":[194],"affect":[195],"click":[197],"probability":[198],"intrinsic":[205],"quality":[206],"ad,":[209,214],"position":[211],"all":[216],"have":[219],"previously":[221],"displayed.":[222],"extend":[225],"our":[226],"work":[227],"adaptive":[229],"setting":[230],"where":[231],"publishers":[232],"can":[233],"dynamically":[234],"adjust":[235],"their":[236],"display":[238],"according":[239],"user's":[241],"feedback.":[242],"develop":[244],"effective":[245],"algorithms":[246],"guarantees":[248],"finding":[250],"either":[251],"optimal":[252],"approximate":[254],"solutions.":[255]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
