{"id":"https://openalex.org/W3022234378","doi":"https://doi.org/10.1145/3388142.3388152","title":"Word Cloud Analysis of Customer Satisfaction in Cosmetic Products in Thailand","display_name":"Word Cloud Analysis of Customer Satisfaction in Cosmetic Products in Thailand","publication_year":2020,"publication_date":"2020-03-09","ids":{"openalex":"https://openalex.org/W3022234378","doi":"https://doi.org/10.1145/3388142.3388152","mag":"3022234378"},"language":"en","primary_location":{"id":"doi:10.1145/3388142.3388152","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3388142.3388152","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2020 4th International Conference on Compute and Data Analysis","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087374064","display_name":"Orawit Thinnukool","orcid":"https://orcid.org/0000-0002-1664-0059"},"institutions":[{"id":"https://openalex.org/I48076826","display_name":"Chiang Mai University","ror":"https://ror.org/05m2fqn25","country_code":"TH","type":"education","lineage":["https://openalex.org/I48076826"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Orawit Thinnukool","raw_affiliation_strings":["Department of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand","institution_ids":["https://openalex.org/I48076826"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037914988","display_name":"Phasit Charoenkwan","orcid":"https://orcid.org/0000-0002-8161-6856"},"institutions":[{"id":"https://openalex.org/I48076826","display_name":"Chiang Mai University","ror":"https://ror.org/05m2fqn25","country_code":"TH","type":"education","lineage":["https://openalex.org/I48076826"]}],"countries":["TH"],"is_corresponding":false,"raw_author_name":"Phasit Charoenkwan","raw_affiliation_strings":["Department of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Modern Management and Information Technology, College of Arts, Media and Technology, Chiang Mai University, Chiang Mai, Thailand","institution_ids":["https://openalex.org/I48076826"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5031220121","display_name":"Pattaraporn Khuwuthyakorn","orcid":"https://orcid.org/0009-0003-4993-949X"},"institutions":[{"id":"https://openalex.org/I4210145666","display_name":"Embedded Systems (United States)","ror":"https://ror.org/04742eh45","country_code":"US","type":"company","lineage":["https://openalex.org/I4210145666"]},{"id":"https://openalex.org/I48076826","display_name":"Chiang Mai University","ror":"https://ror.org/05m2fqn25","country_code":"TH","type":"education","lineage":["https://openalex.org/I48076826"]}],"countries":["TH","US"],"is_corresponding":false,"raw_author_name":"Pattaraporn Khuwuthyakorn","raw_affiliation_strings":["Embedded Systems and Mobile Application Research Laboratory, Chiang Mai University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Embedded Systems and Mobile Application Research Laboratory, Chiang Mai University","institution_ids":["https://openalex.org/I48076826","https://openalex.org/I4210145666"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5032551125","display_name":"Pachara Tinamat","orcid":null},"institutions":[{"id":"https://openalex.org/I4210145666","display_name":"Embedded Systems (United States)","ror":"https://ror.org/04742eh45","country_code":"US","type":"company","lineage":["https://openalex.org/I4210145666"]},{"id":"https://openalex.org/I48076826","display_name":"Chiang Mai University","ror":"https://ror.org/05m2fqn25","country_code":"TH","type":"education","lineage":["https://openalex.org/I48076826"]}],"countries":["TH","US"],"is_corresponding":false,"raw_author_name":"Pachara Tinamat","raw_affiliation_strings":["Embedded Systems and Mobile Application Research Laboratory, Chiang Mai University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Embedded Systems and Mobile Application Research Laboratory, Chiang Mai University","institution_ids":["https://openalex.org/I48076826","https://openalex.org/I4210145666"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.07523334,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"179","last_page":"182"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9952999949455261,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9731000065803528,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"Customer satisfaction","score":0.8149142265319824},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6084229946136475},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5942601561546326},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.5619509220123291},{"id":"https://openalex.org/keywords/cluster-analysis","display_name":"Cluster analysis","score":0.5477442741394043},{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.5219425559043884},{"id":"https://openalex.org/keywords/tag-cloud","display_name":"Tag cloud","score":0.46711620688438416},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3842815160751343},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.26762646436691284},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2342270016670227},{"id":"https://openalex.org/keywords/data-mining","display_name":"Data mining","score":0.22092971205711365},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.20114901661872864},{"id":"https://openalex.org/keywords/visualization","display_name":"Visualization","score":0.15350720286369324},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13717007637023926},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.08241865038871765}],"concepts":[{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.8149142265319824},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6084229946136475},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5942601561546326},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5619509220123291},{"id":"https://openalex.org/C73555534","wikidata":"https://www.wikidata.org/wiki/Q622825","display_name":"Cluster analysis","level":2,"score":0.5477442741394043},{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.5219425559043884},{"id":"https://openalex.org/C26983874","wikidata":"https://www.wikidata.org/wiki/Q263864","display_name":"Tag cloud","level":3,"score":0.46711620688438416},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3842815160751343},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.26762646436691284},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2342270016670227},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.22092971205711365},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.20114901661872864},{"id":"https://openalex.org/C36464697","wikidata":"https://www.wikidata.org/wiki/Q451553","display_name":"Visualization","level":2,"score":0.15350720286369324},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13717007637023926},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.08241865038871765},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3388142.3388152","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3388142.3388152","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2020 4th International Conference on Compute and Data Analysis","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2068535610","https://openalex.org/W2344191060","https://openalex.org/W2593116705","https://openalex.org/W2607771326","https://openalex.org/W2775769009","https://openalex.org/W2900533933","https://openalex.org/W2983290677"],"related_works":["https://openalex.org/W4244478748","https://openalex.org/W4223488648","https://openalex.org/W2134969820","https://openalex.org/W2251605416","https://openalex.org/W2560439919","https://openalex.org/W4389340727","https://openalex.org/W3150465815","https://openalex.org/W1997222214","https://openalex.org/W2802581102","https://openalex.org/W4205786897"],"abstract_inverted_index":{"This":[0],"research":[1,24],"aims":[2],"to":[3,17],"investigate":[4],"customer":[5,100,105],"satisfaction":[6,101],"in":[7,72,87,112],"cosmetic":[8,33],"products":[9],"by":[10],"utilizing":[11],"a":[12,58],"low-cost":[13],"tool,":[14],"word":[15],"cloud,":[16],"analyze":[18],"online":[19,113],"reviews,":[20],"based":[21,103],"on":[22,104],"the":[23,52,82,88],"questions:":[25],"how":[26],"customers":[27],"feel":[28],"about":[29],"each":[30,116],"type":[31],"of":[32,61,90,115],"products?":[34],"what":[35],"their":[36],"feedbacks":[37],"are?":[38],"and":[39,44,76],"which":[40,45],"words":[41,111],"are":[42,47,102],"positive":[43,108],"ones":[46],"negative?":[48],"The":[49,93],"dataset":[50],"for":[51],"investigation":[53],"comprises":[54],"with":[55],"reviews":[56,114],"over":[57],"4-year":[59],"duration":[60],"data":[62],"collection":[63],"from":[64,67],"2015-2018,":[65],"collected":[66],"popular":[68],"social":[69],"networking":[70],"sites":[71],"Thailand":[73],"including":[74],"Facebook":[75],"Pantip.":[77],"A":[78],"hierarchical":[79],"clustering":[80],"approach,":[81],"Linkage":[83],"algorithm,":[84],"was":[85],"employed":[86],"context":[89],"text":[91],"mining.":[92],"result":[94],"shows":[95],"that":[96,98],"factors":[97],"influence":[99],"experience":[106],"affecting":[107],"or":[109],"negative":[110],"product.":[117]},"counts_by_year":[],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
