{"id":"https://openalex.org/W3009551532","doi":"https://doi.org/10.1145/3377325.3377492","title":"The effect of numerical and textual information on visual engagement and perceptions of AI-driven persona interfaces","display_name":"The effect of numerical and textual information on visual engagement and perceptions of AI-driven persona interfaces","publication_year":2020,"publication_date":"2020-03-04","ids":{"openalex":"https://openalex.org/W3009551532","doi":"https://doi.org/10.1145/3377325.3377492","mag":"3009551532"},"language":"en","primary_location":{"id":"doi:10.1145/3377325.3377492","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3377325.3377492","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on Intelligent User Interfaces","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[{"id":"https://openalex.org/I155660961","display_name":"University of Turku","ror":"https://ror.org/05vghhr25","country_code":"FI","type":"education","lineage":["https://openalex.org/I155660961"]},{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["FI","QA"],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["Hamad Bin Khalifa University, Doha, Qatar and University of Turku, Turku, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University, Doha, Qatar and University of Turku, Turku, Finland","institution_ids":["https://openalex.org/I155660961","https://openalex.org/I4210144839"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053348602","display_name":"Ying\u2010Hsang Liu","orcid":"https://orcid.org/0000-0001-6504-4598"},"institutions":[{"id":"https://openalex.org/I118347636","display_name":"Australian National University","ror":"https://ror.org/019wvm592","country_code":"AU","type":"education","lineage":["https://openalex.org/I118347636"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Ying-Hsang Liu","raw_affiliation_strings":["The Australian National University, Canberra, ACT, Australia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Australian National University, Canberra, ACT, Australia","institution_ids":["https://openalex.org/I118347636"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046133815","display_name":"Sercan \u015eeng\u00fcn","orcid":"https://orcid.org/0000-0001-6827-0240"},"institutions":[{"id":"https://openalex.org/I47301684","display_name":"Illinois State University","ror":"https://ror.org/050kcr883","country_code":"US","type":"education","lineage":["https://openalex.org/I47301684"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sercan \u015eeng\u00fcn","raw_affiliation_strings":["Illinois State University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Illinois State University","institution_ids":["https://openalex.org/I47301684"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5063752021","display_name":"Jo\u00e3o M. Santos","orcid":"https://orcid.org/0000-0001-6414-6891"},"institutions":[{"id":"https://openalex.org/I110026055","display_name":"Iscte \u2013 Instituto Universit\u00e1rio de Lisboa","ror":"https://ror.org/014837179","country_code":"PT","type":"education","lineage":["https://openalex.org/I110026055"]}],"countries":["PT"],"is_corresponding":false,"raw_author_name":"Jo\u00e3o M. Santos","raw_affiliation_strings":["Instituto Universit\u00e1rio de Lisboa (ISCTE-IUL), Lisbon, Portugal"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Instituto Universit\u00e1rio de Lisboa (ISCTE-IUL), Lisbon, Portugal","institution_ids":["https://openalex.org/I110026055"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112865214","display_name":"Soon\u2010gyo Jung","orcid":null},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Soon-gyo Jung","raw_affiliation_strings":["Hamad Bin Khalifa University, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University, Doha, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["Hamad Bin Khalifa University, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University, Doha, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":5,"institutions_distinct_count":5,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":3.5667,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.93897123,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":95,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"357","last_page":"368"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9921000003814697,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9901000261306763,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9496502876281738},{"id":"https://openalex.org/keywords/perception","display_name":"Perception","score":0.7389156818389893},{"id":"https://openalex.org/keywords/eye-tracking","display_name":"Eye tracking","score":0.517038881778717},{"id":"https://openalex.org/keywords/completeness","display_name":"Completeness (order theory)","score":0.46378031373023987},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.45209652185440063},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4512563645839691},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.45050811767578125},{"id":"https://openalex.org/keywords/inclusion","display_name":"Inclusion (mineral)","score":0.44016116857528687},{"id":"https://openalex.org/keywords/user-engagement","display_name":"User engagement","score":0.4293099641799927},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.40786442160606384},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.2774345576763153},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2589126229286194},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.17897969484329224},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13614168763160706},{"id":"https://openalex.org/keywords/communication","display_name":"Communication","score":0.11656948924064636}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9496502876281738},{"id":"https://openalex.org/C26760741","wikidata":"https://www.wikidata.org/wiki/Q160402","display_name":"Perception","level":2,"score":0.7389156818389893},{"id":"https://openalex.org/C56461940","wikidata":"https://www.wikidata.org/wiki/Q970687","display_name":"Eye tracking","level":2,"score":0.517038881778717},{"id":"https://openalex.org/C17231256","wikidata":"https://www.wikidata.org/wiki/Q5156540","display_name":"Completeness (order theory)","level":2,"score":0.46378031373023987},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.45209652185440063},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4512563645839691},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.45050811767578125},{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.44016116857528687},{"id":"https://openalex.org/C2984870255","wikidata":"https://www.wikidata.org/wiki/Q5196451","display_name":"User engagement","level":2,"score":0.4293099641799927},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.40786442160606384},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.2774345576763153},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2589126229286194},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.17897969484329224},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13614168763160706},{"id":"https://openalex.org/C46312422","wikidata":"https://www.wikidata.org/wiki/Q11024","display_name":"Communication","level":1,"score":0.11656948924064636},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C134306372","wikidata":"https://www.wikidata.org/wiki/Q7754","display_name":"Mathematical analysis","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3377325.3377492","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3377325.3377492","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on Intelligent User Interfaces","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7300000190734863,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":63,"referenced_works":["https://openalex.org/W60616126","https://openalex.org/W85821518","https://openalex.org/W1248593972","https://openalex.org/W1513175210","https://openalex.org/W1515604583","https://openalex.org/W1538622809","https://openalex.org/W1538821400","https://openalex.org/W1988030277","https://openalex.org/W2001376615","https://openalex.org/W2003355522","https://openalex.org/W2004515120","https://openalex.org/W2005940034","https://openalex.org/W2013729144","https://openalex.org/W2044102377","https://openalex.org/W2047765435","https://openalex.org/W2061404642","https://openalex.org/W2065768109","https://openalex.org/W2070673939","https://openalex.org/W2072590115","https://openalex.org/W2080716770","https://openalex.org/W2091424872","https://openalex.org/W2094308089","https://openalex.org/W2125076921","https://openalex.org/W2127561630","https://openalex.org/W2131549390","https://openalex.org/W2135186339","https://openalex.org/W2143229876","https://openalex.org/W2143326486","https://openalex.org/W2152209726","https://openalex.org/W2295554350","https://openalex.org/W2299670543","https://openalex.org/W2462802188","https://openalex.org/W2467256322","https://openalex.org/W2503957663","https://openalex.org/W2587493940","https://openalex.org/W2605140671","https://openalex.org/W2620461055","https://openalex.org/W2745216508","https://openalex.org/W2769646061","https://openalex.org/W2784258506","https://openalex.org/W2792276653","https://openalex.org/W2800985677","https://openalex.org/W2807321295","https://openalex.org/W2810732687","https://openalex.org/W2888267224","https://openalex.org/W2893444145","https://openalex.org/W2898706124","https://openalex.org/W2899682221","https://openalex.org/W2904955348","https://openalex.org/W2920961600","https://openalex.org/W2946350632","https://openalex.org/W2949387811","https://openalex.org/W2990368336","https://openalex.org/W3124377921","https://openalex.org/W3162388116","https://openalex.org/W4243216998","https://openalex.org/W4292157289","https://openalex.org/W6654468626","https://openalex.org/W6659234190","https://openalex.org/W6681668137","https://openalex.org/W6748847747","https://openalex.org/W6761570005","https://openalex.org/W7075696765"],"related_works":["https://openalex.org/W2795366572","https://openalex.org/W2886588594","https://openalex.org/W3005214328","https://openalex.org/W2920961600","https://openalex.org/W3091061106","https://openalex.org/W4312802148","https://openalex.org/W2610743940","https://openalex.org/W4285553851","https://openalex.org/W4285550479","https://openalex.org/W1513171822"],"abstract_inverted_index":{"In":[0],"an":[1],"experiment,":[2],"we":[3],"present":[4],"38":[5],"marketing":[6],"and":[7,20,30,40,63,117,133,140,147],"data":[8,35],"analysts":[9,103],"professionals":[10],"with":[11,43,70,166],"two":[12],"online":[13],"AI-driven":[14,144],"persona":[15,68,145],"interfaces,":[16],"one":[17],"using":[18,23],"numbers":[19,55,91,122,156],"the":[21,44,52,61,67,86,124,128,153],"other":[22],"text.":[24],"We":[25],"employ":[26],"eye":[27],"tracking,":[28],"think-aloud,":[29],"a":[31,57,74,93,105,159],"post-engagement":[32],"survey":[33],"for":[34,83,114,130,143,162],"collection":[36],"to":[37],"measure":[38],"perception":[39],"visual":[41,64],"engagement":[42,65],"personas":[45,129],"along":[46],"7":[47],"constructs.":[48,87],"Results":[49],"show":[50],"that":[51,152],"use":[53,89,120],"of":[54,66,85,90,100,112,121,127,155],"has":[56,92,137],"mixed":[58],"effect":[59,96,108,161],"on":[60,77,97,109,170],"perceptions":[62,99,111],"profile,":[69],"job":[71],"role":[72],"as":[73],"determining":[75],"factor":[76],"whether":[78],"numbers/text":[79],"affect":[80],"end":[81],"users":[82],"2":[84],"The":[88,119],"significant":[94],"positive":[95],"user":[98,110,171],"usefulness":[101],"by":[102],"but":[104,165],"significantly":[106],"negative":[107,168],"completeness":[113,126],"both":[115,131,138],"marketers":[116],"analysts.":[118,134],"decreases":[123],"perceived":[125],"marketer":[132],"This":[135],"research":[136],"theoretical":[139],"practical":[141],"consequences":[142],"development":[146],"their":[148],"interface":[149],"design,":[150],"suggesting":[151],"inclusion":[154],"can":[157],"have":[158],"desirable":[160],"certain":[163],"roles":[164],"possible":[167],"effects":[169],"perceptions.":[172]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":3},{"year":2022,"cited_by_count":6},{"year":2021,"cited_by_count":10},{"year":2020,"cited_by_count":5}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
