{"id":"https://openalex.org/W2970868453","doi":"https://doi.org/10.1145/3359151","title":"Learn2Earn","display_name":"Learn2Earn","publication_year":2019,"publication_date":"2019-11-07","ids":{"openalex":"https://openalex.org/W2970868453","doi":"https://doi.org/10.1145/3359151","mag":"2970868453"},"language":"en","primary_location":{"id":"doi:10.1145/3359151","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3359151","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3359151","source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3359151","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5079208526","display_name":"Saiganesh Swaminathan","orcid":null},"institutions":[{"id":"https://openalex.org/I74973139","display_name":"Carnegie Mellon University","ror":"https://ror.org/05x2bcf33","country_code":"US","type":"education","lineage":["https://openalex.org/I74973139"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Saiganesh Swaminathan","raw_affiliation_strings":["Carnegie Mellon University, Pittsburgh, PA, USA"],"affiliations":[{"raw_affiliation_string":"Carnegie Mellon University, Pittsburgh, PA, USA","institution_ids":["https://openalex.org/I74973139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112424761","display_name":"Indrani Medhi Thies","orcid":null},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Indrani Medhi Thies","raw_affiliation_strings":["Microsoft Research, Bangalore, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072984284","display_name":"Devansh Mehta","orcid":null},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Devansh Mehta","raw_affiliation_strings":["Microsoft Research, Bengaluru, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research, Bengaluru, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023381858","display_name":"Edward Cutrell","orcid":"https://orcid.org/0000-0002-9053-6057"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Edward Cutrell","raw_affiliation_strings":["Microsoft Research, Redmond, WA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft Research, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103213915","display_name":"Amit Sharma","orcid":"https://orcid.org/0000-0002-2086-3191"},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Amit Sharma","raw_affiliation_strings":["Microsoft Research, Bengaluru, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research, Bengaluru, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5112027527","display_name":"William Thies","orcid":"https://orcid.org/0000-0001-6116-5843"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"William Thies","raw_affiliation_strings":["Microsoft Research, Cambridge, MA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft Research, Cambridge, MA, USA","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5079208526"],"corresponding_institution_ids":["https://openalex.org/I74973139"],"apc_list":null,"apc_paid":null,"fwci":4.4089,"has_fulltext":true,"cited_by_count":21,"citation_normalized_percentile":{"value":0.95052376,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":94,"max":98},"biblio":{"volume":"3","issue":"CSCW","first_page":"1","last_page":"20"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12060","display_name":"Child Development and Digital Technology","score":0.911300003528595,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/software-deployment","display_name":"Software deployment","score":0.671112596988678},{"id":"https://openalex.org/keywords/payment","display_name":"Payment","score":0.5335042476654053},{"id":"https://openalex.org/keywords/interactive-voice-response","display_name":"Interactive voice response","score":0.5309250950813293},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.474589079618454},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.41527464985847473},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4017045497894287},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.39746350049972534},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.3813057541847229},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3588075637817383},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3432871103286743},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22431156039237976},{"id":"https://openalex.org/keywords/telecommunications","display_name":"Telecommunications","score":0.21998387575149536},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.21148809790611267},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.19677582383155823}],"concepts":[{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.671112596988678},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.5335042476654053},{"id":"https://openalex.org/C2777858628","wikidata":"https://www.wikidata.org/wiki/Q1111837","display_name":"Interactive voice response","level":2,"score":0.5309250950813293},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.474589079618454},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.41527464985847473},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4017045497894287},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.39746350049972534},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.3813057541847229},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3588075637817383},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3432871103286743},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22431156039237976},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.21998387575149536},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.21148809790611267},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.19677582383155823},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3359151","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3359151","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3359151","source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.1145/3359151","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3359151","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3359151","source":{"id":"https://openalex.org/S4210183893","display_name":"Proceedings of the ACM on Human-Computer Interaction","issn_l":"2573-0142","issn":["2573-0142"],"is_oa":false,"is_in_doaj":false,"is_core":true,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the ACM on Human-Computer Interaction","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17","score":0.41999998688697815}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2970868453.pdf","grobid_xml":"https://content.openalex.org/works/W2970868453.grobid-xml"},"referenced_works_count":32,"referenced_works":["https://openalex.org/W1546530261","https://openalex.org/W1804981660","https://openalex.org/W1827167646","https://openalex.org/W1999630110","https://openalex.org/W2015143364","https://openalex.org/W2049212207","https://openalex.org/W2052940381","https://openalex.org/W2065650535","https://openalex.org/W2089595400","https://openalex.org/W2108594394","https://openalex.org/W2108914523","https://openalex.org/W2114469472","https://openalex.org/W2119867600","https://openalex.org/W2135852677","https://openalex.org/W2142501318","https://openalex.org/W2142869276","https://openalex.org/W2147748684","https://openalex.org/W2406009529","https://openalex.org/W2406203478","https://openalex.org/W2477177347","https://openalex.org/W2512849486","https://openalex.org/W2578592346","https://openalex.org/W2610697282","https://openalex.org/W2761807801","https://openalex.org/W2775715748","https://openalex.org/W2789341203","https://openalex.org/W2796252761","https://openalex.org/W2908823995","https://openalex.org/W2923352961","https://openalex.org/W2941171624","https://openalex.org/W2962763424","https://openalex.org/W3150005506"],"related_works":["https://openalex.org/W96612179","https://openalex.org/W2770234245","https://openalex.org/W2987774938","https://openalex.org/W2566006169","https://openalex.org/W2087663689","https://openalex.org/W4256492088","https://openalex.org/W632915154","https://openalex.org/W4229499248","https://openalex.org/W4378874356","https://openalex.org/W2055733372"],"abstract_inverted_index":{"In":[0,145],"rural":[1,64,122],"parts":[2],"of":[3,119,142,161],"the":[4,45,92,102,112],"developing":[5],"world,":[6],"spreading":[7],"awareness":[8,61,174],"about":[9,175],"critical":[10],"issues":[11],"in":[12,63,121],"health,":[13],"governance,":[14],"and":[15,20,28,33,80,100,158],"other":[16,159],"topics":[17],"is":[18,40],"challenging":[19],"costly.":[21],"Traditional":[22],"media":[23],"such":[24],"as":[25],"print,":[26],"radio":[27],"TV":[29],"each":[30],"have":[31,101],"limitations":[32],"offer":[34],"little":[35],"guarantee":[36],"that":[37,54,124,165],"new":[38],"information":[39],"absorbed":[41],"or":[42],"retained":[43],"by":[44,108],"target":[46],"population.":[47],"This":[48],"paper":[49],"describes":[50],"Learn2Earn,":[51],"a":[52,76,82,95,116,146],"system":[53],"leverages":[55],"mobile":[56,96],"payments":[57],"to":[58,75,85,104,111,128,163,172],"bolster":[59],"public":[60],"campaigns":[62],"India.":[65],"Users":[66],"call":[67,152],"an":[68,169],"Interactive":[69],"Voice":[70],"Response":[71],"(IVR)":[72],"system,":[73],"listen":[74],"brief":[77],"audio":[78],"tutorial,":[79],"take":[81],"multiple-choice":[83],"quiz":[84,93],"check":[86],"their":[87],"understanding.":[88],"People":[89],"who":[90],"pass":[91],"receive":[94],"top-up":[97],"(about":[98],"$0.14)":[99],"opportunity":[103],"earn":[105],"additional":[106],"credits":[107],"referring":[109],"others":[110],"system.":[113],"We":[114],"describe":[115],"pilot":[117],"deployment":[118],"Learn2Earn":[120,166],"India":[123],"spread":[125],"via":[126],"word-of-mouth":[127],"over":[129],"15,000":[130],"people":[131],"within":[132],"seven":[133],"weeks.":[134],"Usage":[135],"was":[136],"concentrated":[137],"among":[138],"young":[139],"men,":[140],"many":[141],"them":[143],"students.":[144],"mixed-methods":[147],"study,":[148],"we":[149],"draw":[150],"upon":[151],"logs,":[153],"electronic":[154],"surveys,":[155],"qualitative":[156],"interviews,":[157],"sources":[160],"data":[162],"suggest":[164],"could":[167],"be":[168],"effective":[170],"way":[171],"build":[173],"important":[176],"topics.":[177]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":6},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2019-09-05T00:00:00"}
