{"id":"https://openalex.org/W2983047130","doi":"https://doi.org/10.1145/3357384.3357819","title":"Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds","display_name":"Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds","publication_year":2019,"publication_date":"2019-11-03","ids":{"openalex":"https://openalex.org/W2983047130","doi":"https://doi.org/10.1145/3357384.3357819","mag":"2983047130"},"language":"en","primary_location":{"id":"doi:10.1145/3357384.3357819","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3357384.3357819","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 28th ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5103019021","display_name":"Dagui Chen","orcid":"https://orcid.org/0000-0003-0850-8231"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Dagui Chen","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5110949531","display_name":"Junqi Jin","orcid":"https://orcid.org/0000-0003-2424-2744"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Junqi Jin","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5090720315","display_name":"Weinan Zhang","orcid":"https://orcid.org/0000-0002-0127-2425"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Weinan Zhang","raw_affiliation_strings":["Shanghai Jiao Tong University, Shanghai, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100646705","display_name":"Fei Pan","orcid":"https://orcid.org/0009-0001-1771-0397"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Fei Pan","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087342994","display_name":"Lvyin Niu","orcid":"https://orcid.org/0009-0000-6525-5213"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Lvyin Niu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059373349","display_name":"Chuan Yu","orcid":"https://orcid.org/0000-0001-8094-1545"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Chuan Yu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100384727","display_name":"Jun Wang","orcid":"https://orcid.org/0000-0002-4021-4228"},"institutions":[{"id":"https://openalex.org/I45129253","display_name":"University College London","ror":"https://ror.org/02jx3x895","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I45129253"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Jun Wang","raw_affiliation_strings":["University College London, London, England UK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University College London, London, England UK","institution_ids":["https://openalex.org/I45129253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100452585","display_name":"Han Li","orcid":"https://orcid.org/0000-0002-3344-8691"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Han Li","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007939424","display_name":"Jian Xu","orcid":"https://orcid.org/0000-0003-2348-125X"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Xu","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062939922","display_name":"Kun Gai","orcid":"https://orcid.org/0000-0002-3636-3618"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Kun Gai","raw_affiliation_strings":["Alibaba Group, Beijing, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, Beijing, China","institution_ids":["https://openalex.org/I45928872"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":5,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2527","last_page":"2535"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10462","display_name":"Reinforcement Learning in Robotics","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10462","display_name":"Reinforcement Learning in Robotics","score":0.996399998664856,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9941999912261963,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9934999942779541,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/leverage","display_name":"Leverage (statistics)","score":0.8540418148040771},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7193732261657715},{"id":"https://openalex.org/keywords/reinforcement-learning","display_name":"Reinforcement learning","score":0.5700050592422485},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5447985529899597},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.5426112413406372},{"id":"https://openalex.org/keywords/markov-decision-process","display_name":"Markov decision process","score":0.4686918258666992},{"id":"https://openalex.org/keywords/software-deployment","display_name":"Software deployment","score":0.4653549790382385},{"id":"https://openalex.org/keywords/markov-process","display_name":"Markov process","score":0.4556986093521118},{"id":"https://openalex.org/keywords/machine-learning","display_name":"Machine learning","score":0.3302975594997406},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2175012230873108},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.16313326358795166},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.14997228980064392},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.10053804516792297}],"concepts":[{"id":"https://openalex.org/C153083717","wikidata":"https://www.wikidata.org/wiki/Q6535263","display_name":"Leverage (statistics)","level":2,"score":0.8540418148040771},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7193732261657715},{"id":"https://openalex.org/C97541855","wikidata":"https://www.wikidata.org/wiki/Q830687","display_name":"Reinforcement learning","level":2,"score":0.5700050592422485},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5447985529899597},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.5426112413406372},{"id":"https://openalex.org/C106189395","wikidata":"https://www.wikidata.org/wiki/Q176789","display_name":"Markov decision process","level":3,"score":0.4686918258666992},{"id":"https://openalex.org/C105339364","wikidata":"https://www.wikidata.org/wiki/Q2297740","display_name":"Software deployment","level":2,"score":0.4653549790382385},{"id":"https://openalex.org/C159886148","wikidata":"https://www.wikidata.org/wiki/Q176645","display_name":"Markov process","level":2,"score":0.4556986093521118},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.3302975594997406},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2175012230873108},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.16313326358795166},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.14997228980064392},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.10053804516792297},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3357384.3357819","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3357384.3357819","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 28th ACM International Conference on Information and Knowledge Management","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G8565816784","display_name":null,"funder_award_id":"61702327,61772333,61632017","funder_id":"https://openalex.org/F4320327720","funder_display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320327720","display_name":"Foundation for Innovative Research Groups of the National Natural Science Foundation of China","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W184712807","https://openalex.org/W2042748373","https://openalex.org/W2088640816","https://openalex.org/W2121863487","https://openalex.org/W2133435356","https://openalex.org/W2149822245","https://openalex.org/W2165150801","https://openalex.org/W2220084862","https://openalex.org/W2336090659","https://openalex.org/W2604202871","https://openalex.org/W2788376840","https://openalex.org/W2963440040","https://openalex.org/W3099947523","https://openalex.org/W3101681922","https://openalex.org/W3123169149","https://openalex.org/W3123656117"],"related_works":["https://openalex.org/W4400868993","https://openalex.org/W3096874164","https://openalex.org/W1985560493","https://openalex.org/W2386410636","https://openalex.org/W2357975469","https://openalex.org/W2145363145","https://openalex.org/W1626977535","https://openalex.org/W2341346307","https://openalex.org/W3168977894","https://openalex.org/W2315999538"],"abstract_inverted_index":{"Most":[0],"e-commerce":[1],"product":[2],"feeds":[3],"provide":[4],"blended":[5],"results":[6,37,162],"of":[7,29,40,93,100,171],"advertised":[8,36],"products":[9,12],"and":[10,18,46,110,144,153],"recommended":[11,51,80],"to":[13,55,77,148],"consumers.":[14],"The":[15],"underlying":[16],"advertising":[17,75],"recommendation":[19,42],"platforms":[20],"share":[21],"similar":[22],"if":[23],"not":[24],"exactly":[25],"the":[26,35,41,50,74,85,91,97,121,141,145,150,161,164,168],"same":[27],"set":[28],"candidate":[30],"products.":[31],"Consumers'":[32],"behaviors":[33],"on":[34],"constitute":[38],"part":[39],"model's":[43],"training":[44],"data":[45],"therefore":[47],"can":[48,70],"influence":[49],"results.":[52],"We":[53],"refer":[54],"this":[56,61],"process":[57],"as":[58,158,160],"Leverage.":[59,101],"Considering":[60],"mechanism,":[62,95],"we":[63,88,103,129],"propose":[64,130],"a":[65,105,114,131],"novel":[66,106,132],"perspective":[67],"that":[68],"advertisers":[69],"strategically":[71],"bid":[72],"through":[73],"platform":[76],"optimize":[78],"their":[79],"organic":[81],"traffic.":[82],"By":[83],"analyzing":[84],"real-world":[86,142],"data,":[87],"first":[89],"explain":[90],"principles":[92],"Leverage":[94,107,135],"i.e.,":[96],"dynamic":[98],"models":[99],"Then":[102],"introduce":[104],"optimization":[108],"problem":[109],"formulate":[111],"it":[112],"with":[113,120],"Markov":[115],"Decision":[116],"Process.":[117],"To":[118],"deal":[119],"sample":[122],"complexity":[123],"challenge":[124],"in":[125],"model-free":[126],"reinforcement":[127],"learning,":[128],"Hybrid":[133],"Training":[134],"Bidding":[136],"(HTLB)":[137],"algorithm":[138],"which":[139],"combines":[140],"samples":[143,147],"emulator-generated":[146],"boost":[149],"learning":[151],"speed":[152],"stability.":[154],"Our":[155],"offline":[156],"experiments":[157],"well":[159],"from":[163],"online":[165],"deployment":[166],"demonstrate":[167],"superior":[169],"performance":[170],"our":[172],"approach.":[173]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}