{"id":"https://openalex.org/W2998374081","doi":"https://doi.org/10.1145/3336191.3371798","title":"Ad Close Mitigation for Improved User Experience in Native Advertisements","display_name":"Ad Close Mitigation for Improved User Experience in Native Advertisements","publication_year":2020,"publication_date":"2020-01-20","ids":{"openalex":"https://openalex.org/W2998374081","doi":"https://doi.org/10.1145/3336191.3371798","mag":"2998374081"},"language":"en","primary_location":{"id":"doi:10.1145/3336191.3371798","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3336191.3371798","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 13th International Conference on Web Search and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5090764037","display_name":"Natalia Silberstein","orcid":"https://orcid.org/0000-0003-4857-3214"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Natalia Silberstein","raw_affiliation_strings":["Yahoo Research, Haifa, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Yahoo Research, Haifa, UNK, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5010839153","display_name":"Oren Somekh","orcid":"https://orcid.org/0009-0003-8454-5568"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Oren Somekh","raw_affiliation_strings":["Yahoo Research, Haifa, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Yahoo Research, Haifa, UNK, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5108768449","display_name":"Yair Koren","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Yair Koren","raw_affiliation_strings":["Yahoo Research, Haifa, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Yahoo Research, Haifa, UNK, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030629011","display_name":"Michal Aharon","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michal Aharon","raw_affiliation_strings":["Yahoo Research, Haifa, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Yahoo Research, Haifa, UNK, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5026891553","display_name":"Dror Porat","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dror Porat","raw_affiliation_strings":["Verizon Media Native Ad Platform, Tel Aviv, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Verizon Media Native Ad Platform, Tel Aviv, UNK, Israel","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029781881","display_name":"Avi Shahar","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Avi Shahar","raw_affiliation_strings":["Verizon Media Native Ad Platform, Tel Aviv, UNK, Israel"],"affiliations":[{"raw_affiliation_string":"Verizon Media Native Ad Platform, Tel Aviv, UNK, Israel","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5014288779","display_name":"Tingyi Wu","orcid":"https://orcid.org/0000-0002-9869-8384"},"institutions":[{"id":"https://openalex.org/I1302485747","display_name":"Verizon (United States)","ror":"https://ror.org/02vdyxx64","country_code":"US","type":"company","lineage":["https://openalex.org/I1302485747"]},{"id":"https://openalex.org/I4401726916","display_name":"Verizon Media (United States)","ror":"https://ror.org/05dgrnf47","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726916"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Tingyi Wu","raw_affiliation_strings":["Verizon Media Native Ad Platform, Sunnyvale, CA, USA"],"affiliations":[{"raw_affiliation_string":"Verizon Media Native Ad Platform, Sunnyvale, CA, USA","institution_ids":["https://openalex.org/I1302485747","https://openalex.org/I4401726916"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":7,"corresponding_author_ids":["https://openalex.org/A5090764037"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.9094,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.80014852,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"546","last_page":"554"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.998199999332428,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.996999979019165,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11165","display_name":"Image and Video Quality Assessment","score":0.9940999746322632,"subfield":{"id":"https://openalex.org/subfields/1707","display_name":"Computer Vision and Pattern Recognition"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.7248439788818359},{"id":"https://openalex.org/keywords/exploit","display_name":"Exploit","score":0.7037343978881836},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6784894466400146},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5476824045181274},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.5354338884353638},{"id":"https://openalex.org/keywords/user-experience-design","display_name":"User experience design","score":0.4932975172996521},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4555652141571045},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4287067949771881},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.36725014448165894},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3436354994773865},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3228253126144409},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2859343886375427}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.7248439788818359},{"id":"https://openalex.org/C165696696","wikidata":"https://www.wikidata.org/wiki/Q11287","display_name":"Exploit","level":2,"score":0.7037343978881836},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6784894466400146},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5476824045181274},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.5354338884353638},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.4932975172996521},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4555652141571045},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4287067949771881},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.36725014448165894},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3436354994773865},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3228253126144409},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2859343886375427},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3336191.3371798","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3336191.3371798","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 13th International Conference on Web Search and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W1532603232","https://openalex.org/W1975392791","https://openalex.org/W1992554260","https://openalex.org/W2027913476","https://openalex.org/W2054141820","https://openalex.org/W2061212083","https://openalex.org/W2074099343","https://openalex.org/W2074380434","https://openalex.org/W2074694452","https://openalex.org/W2076618162","https://openalex.org/W2146502635","https://openalex.org/W2158698691","https://openalex.org/W2336090659","https://openalex.org/W2337164530","https://openalex.org/W2586627062","https://openalex.org/W2614013894","https://openalex.org/W2945068866","https://openalex.org/W2982896193","https://openalex.org/W2998216295","https://openalex.org/W3122305203"],"related_works":["https://openalex.org/W2037099499","https://openalex.org/W2397135192","https://openalex.org/W1967258149","https://openalex.org/W3206315961","https://openalex.org/W4246859526","https://openalex.org/W4307812571","https://openalex.org/W2128205499","https://openalex.org/W2032264538","https://openalex.org/W2905303170","https://openalex.org/W2076345442"],"abstract_inverted_index":{"Verizon":[0],"Media":[1],"native":[2,54],"advertising":[3],"(also":[4],"known":[5],"as":[6],"Yahoo":[7,122],"Gemini":[8,53],"native)":[9],"serves":[10],"billions":[11],"of":[12,19,114,118,156],"ad":[13,58,85,92,100,126,137,145,157],"impressions":[14],"daily,":[15],"reaching":[16],"several":[17],"hundreds":[18],"millions":[20],"USD":[21],"in":[22,46],"revenue":[23,165],"yearly.":[24],"Although":[25],"we":[26,139],"strive":[27],"to":[28,64,72,142,148],"provide":[29,73],"the":[30,91,99,107,115,144,154],"best":[31],"experience":[32,86,132,151],"for":[33,76],"our":[34,44],"users,":[35],"there":[36],"will":[37],"always":[38],"be":[39],"some":[40],"users":[41,63,80],"that":[42,61,67],"dislike":[43,69],"ads":[45,66],"certain":[47],"cases.":[48],"To":[49],"address":[50],"these":[51],"situations":[52],"platform":[55],"provides":[56],"an":[57],"close":[59,65,93,101,127,146,158],"mechanism":[60,94],"enables":[62],"they":[68,112],"and":[70,87,152],"also":[71],"a":[74,162],"reasoning":[75],"their":[77,84,88],"action.":[78],"Surprisingly,":[79],"do":[81],"care":[82],"about":[83],"engagement":[89],"with":[90],"is":[95,104],"quite":[96],"significant.":[97],"While":[98],"rate":[102,110],"(ACR)":[103],"lower":[105],"than":[106],"click":[108],"through":[109],"(CTR),":[111],"are":[113],"same":[116],"order":[117],"magnitude,":[119],"especially":[120],"on":[121],"mail":[123],"properties.":[124],"Since":[125],"events":[128,159],"indicate":[129],"bad":[130],"user":[131,150],"caused":[133],"mostly":[134],"by":[135],"poor":[136],"quality,":[138],"would":[140],"like":[141],"exploit":[143],"signals":[147],"improve":[149],"reduce":[153],"number":[155],"while":[160],"maintaining":[161],"predefined":[163],"total":[164],"loss.":[166]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2012,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}