{"id":"https://openalex.org/W2939860667","doi":"https://doi.org/10.1145/3312662.3312703","title":"Brand Promotion of Confucius Institute in China from the Perspective of Cultural Recipients","display_name":"Brand Promotion of Confucius Institute in China from the Perspective of Cultural Recipients","publication_year":2019,"publication_date":"2019-01-12","ids":{"openalex":"https://openalex.org/W2939860667","doi":"https://doi.org/10.1145/3312662.3312703","mag":"2939860667"},"language":"en","primary_location":{"id":"doi:10.1145/3312662.3312703","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3312662.3312703","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041132197","display_name":"Kamila Usmanova","orcid":"https://orcid.org/0000-0003-1509-9878"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Kamila Usmanova","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5102874361","display_name":"Daoping Wang","orcid":"https://orcid.org/0000-0002-8778-0163"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Daoping Wang","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5055517700","display_name":"Amjad Younas","orcid":"https://orcid.org/0000-0002-3677-3465"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Amjad Younas","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5041132197"],"corresponding_institution_ids":["https://openalex.org/I92403157"],"apc_list":null,"apc_paid":null,"fwci":6.66,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.96192169,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":100},"biblio":{"volume":"5","issue":null,"first_page":"102","last_page":"106"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.9449999928474426,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10907","display_name":"International Student and Expatriate Challenges","score":0.9449999928474426,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.9290000200271606,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.7407844066619873},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.7000467777252197},{"id":"https://openalex.org/keywords/scholarship","display_name":"Scholarship","score":0.5929951071739197},{"id":"https://openalex.org/keywords/boom","display_name":"Boom","score":0.5627909302711487},{"id":"https://openalex.org/keywords/globalization","display_name":"Globalization","score":0.502277135848999},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.484966516494751},{"id":"https://openalex.org/keywords/diplomacy","display_name":"Diplomacy","score":0.45095860958099365},{"id":"https://openalex.org/keywords/cultural-diversity","display_name":"Cultural diversity","score":0.444394052028656},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.43431180715560913},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"Brand awareness","score":0.4235556125640869},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3679748773574829},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.3487696945667267},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.34571573138237},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.22353243827819824}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7407844066619873},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.7000467777252197},{"id":"https://openalex.org/C2778061430","wikidata":"https://www.wikidata.org/wiki/Q188823","display_name":"Scholarship","level":2,"score":0.5929951071739197},{"id":"https://openalex.org/C141441539","wikidata":"https://www.wikidata.org/wiki/Q1970908","display_name":"Boom","level":2,"score":0.5627909302711487},{"id":"https://openalex.org/C2119116","wikidata":"https://www.wikidata.org/wiki/Q7181","display_name":"Globalization","level":2,"score":0.502277135848999},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.484966516494751},{"id":"https://openalex.org/C557252395","wikidata":"https://www.wikidata.org/wiki/Q1889","display_name":"Diplomacy","level":3,"score":0.45095860958099365},{"id":"https://openalex.org/C125209646","wikidata":"https://www.wikidata.org/wiki/Q1338878","display_name":"Cultural diversity","level":2,"score":0.444394052028656},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.43431180715560913},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4235556125640869},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3679748773574829},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3487696945667267},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.34571573138237},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.22353243827819824},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C87717796","wikidata":"https://www.wikidata.org/wiki/Q146326","display_name":"Environmental engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3312662.3312703","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3312662.3312703","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":14,"referenced_works":["https://openalex.org/W641699459","https://openalex.org/W1841855024","https://openalex.org/W1973609388","https://openalex.org/W1998120869","https://openalex.org/W2007092098","https://openalex.org/W2018619086","https://openalex.org/W2333469482","https://openalex.org/W2375901299","https://openalex.org/W2391066239","https://openalex.org/W2494690078","https://openalex.org/W2599612458","https://openalex.org/W2790687496","https://openalex.org/W2906677033","https://openalex.org/W4250225554"],"related_works":["https://openalex.org/W3161710089","https://openalex.org/W2353620890","https://openalex.org/W2353579321","https://openalex.org/W3130795706","https://openalex.org/W2088384090","https://openalex.org/W3049366059","https://openalex.org/W3087499667","https://openalex.org/W2355650008","https://openalex.org/W4240762098","https://openalex.org/W2537816284"],"abstract_inverted_index":{"In":[0],"recent":[1],"years,":[2],"rapid":[3],"promotion":[4,31,63,124],"of":[5,15,20,44,58,75,105],"China's":[6,71],"economy":[7],"attracts":[8],"more":[9,11],"and":[10,13,39,61,77,102,111,125],"interest":[12],"attention":[14],"the":[16,36,42,55,108,130],"world.":[17],"Rising":[18],"boom":[19],"learning":[21],"Chinese":[22,29,59],"in":[23,50,96,122],"today's":[24],"world":[25],"mainly":[26],"depends":[27],"on":[28,91],"language":[30,60],"organizations'":[32],"strategy.":[33],"To":[34],"fill":[35],"knowledge":[37],"gap":[38],"to":[40,119],"achieve":[41],"purpose":[43],"cultural":[45,76,123],"diplomacy":[46],"through":[47,107],"brand":[48,103,131],"promotion,":[49],"this":[51],"paper":[52],"we":[53],"study":[54],"globalization":[56],"trend":[57],"culture":[62],"by":[64,113],"Confucius":[65,92],"Institute":[66,93],"(CI),":[67],"analyze":[68],"CI":[69,106],"as":[70,84],"first":[72],"worldwide":[73],"Brand":[74],"educational":[78],"exchanges.":[79],"Cultural":[80],"recipients":[81],"were":[82],"used":[83],"a":[85],"sample":[86],"-":[87],"foreign":[88],"students":[89],"studied":[90],"Scholarship":[94],"Program":[95],"China.":[97],"The":[98],"findings":[99],"confirmed":[100],"awareness":[101],"identity":[104],"subjective":[109],"evaluations":[110],"support":[112],"its":[114],"\"consumers\".":[115],"It":[116],"is":[117],"suggested":[118],"make":[120],"innovations":[121],"teaching":[126],"contents":[127],"for":[128],"promoting":[129],"awareness.":[132]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2021,"cited_by_count":18},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}