{"id":"https://openalex.org/W2939827241","doi":"https://doi.org/10.1145/3312662.3312669","title":"An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country","display_name":"An Empirical Study to Understand the Effect of Email Marketing on Consumer's Online Buying Behavior in a Developing Country","publication_year":2019,"publication_date":"2019-01-12","ids":{"openalex":"https://openalex.org/W2939827241","doi":"https://doi.org/10.1145/3312662.3312669","mag":"2939827241"},"language":"en","primary_location":{"id":"doi:10.1145/3312662.3312669","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3312662.3312669","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088997024","display_name":"Litinthong Kimixay","orcid":null},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Litinthong Kimixay","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103709536","display_name":"Liu Cheng","orcid":null},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liu Cheng","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101454363","display_name":"Xiangdong Liu","orcid":"https://orcid.org/0000-0002-4270-647X"},"institutions":[{"id":"https://openalex.org/I92403157","display_name":"University of Science and Technology Beijing","ror":"https://ror.org/02egmk993","country_code":"CN","type":"education","lineage":["https://openalex.org/I92403157"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Liu Xiangdong","raw_affiliation_strings":["Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China"],"affiliations":[{"raw_affiliation_string":"Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, P.R. China","institution_ids":["https://openalex.org/I92403157"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5088997024"],"corresponding_institution_ids":["https://openalex.org/I92403157"],"apc_list":null,"apc_paid":null,"fwci":1.6214,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.90987758,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"80","issue":null,"first_page":"179","last_page":"183"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.9733999967575073,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.608507513999939},{"id":"https://openalex.org/keywords/contextualization","display_name":"Contextualization","score":0.6059787273406982},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5891047716140747},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.5884926319122314},{"id":"https://openalex.org/keywords/consumer-behaviour","display_name":"Consumer behaviour","score":0.5540010929107666},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.5392076373100281},{"id":"https://openalex.org/keywords/structural-equation-modeling","display_name":"Structural equation modeling","score":0.5181702375411987},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5179147124290466},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.48091742396354675},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"Digital marketing","score":0.46895307302474976},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.4604196846485138},{"id":"https://openalex.org/keywords/empirical-research","display_name":"Empirical research","score":0.41869065165519714},{"id":"https://openalex.org/keywords/test","display_name":"Test (biology)","score":0.4117429554462433},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.2599010467529297},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2199108898639679},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.08237886428833008}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.608507513999939},{"id":"https://openalex.org/C2780712339","wikidata":"https://www.wikidata.org/wiki/Q5165204","display_name":"Contextualization","level":3,"score":0.6059787273406982},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5891047716140747},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.5884926319122314},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.5540010929107666},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5392076373100281},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5181702375411987},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5179147124290466},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.48091742396354675},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.46895307302474976},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4604196846485138},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.41869065165519714},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.4117429554462433},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2599010467529297},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2199108898639679},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.08237886428833008},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C527412718","wikidata":"https://www.wikidata.org/wiki/Q855395","display_name":"Interpretation (philosophy)","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3312662.3312669","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3312662.3312669","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2019 3rd International Conference on Management Engineering, Software Engineering and Service Sciences","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W629139782","https://openalex.org/W771180560","https://openalex.org/W1597883085","https://openalex.org/W1601909951","https://openalex.org/W2012551033","https://openalex.org/W2037464547","https://openalex.org/W2053560766","https://openalex.org/W2090771295","https://openalex.org/W2094350912","https://openalex.org/W2094727885","https://openalex.org/W2126482959","https://openalex.org/W2234737630","https://openalex.org/W2273232173","https://openalex.org/W2288317375","https://openalex.org/W2469518677","https://openalex.org/W2587032255","https://openalex.org/W2601800080","https://openalex.org/W2761946892","https://openalex.org/W2788117056","https://openalex.org/W2886249819","https://openalex.org/W2913076937","https://openalex.org/W3121813943","https://openalex.org/W3123083305","https://openalex.org/W4285719527","https://openalex.org/W6609714056","https://openalex.org/W6845953005"],"related_works":["https://openalex.org/W1687432146","https://openalex.org/W1591874556","https://openalex.org/W2185608106","https://openalex.org/W3046258185","https://openalex.org/W1548083239","https://openalex.org/W3216994056","https://openalex.org/W2268232908","https://openalex.org/W205610463","https://openalex.org/W4296050054","https://openalex.org/W1484755706"],"abstract_inverted_index":{"Firms":[0],"persistently":[1],"attempt":[2],"to":[3,25,73,87,98,110],"achieve":[4],"the":[5,34,43,75,82,89,94,112,118,130,138],"premier":[6],"consumer's":[7,15],"attention":[8],"by":[9],"means":[10],"of":[11,30,42,48,64,91,121,132,141,144],"sophisticated":[12],"technologies.":[13],"Simultaneously,":[14],"buying":[16,127,150],"behavior":[17,128,162],"is":[18,38],"also":[19],"transforming":[20],"toward":[21,124],"virtual":[22],"shopping":[23],"owing":[24],"widespread":[26],"dispersion":[27],"and":[28,54,79,160,170],"implementation":[29],"technological":[31],"tools":[32],"like":[33],"Internet.":[35],"Although":[36],"email":[37,92,122],"a":[39,46],"leading":[40],"element":[41],"Internet":[44],"where":[45],"range":[47],"individuals":[49],"are":[50],"connected":[51],"with":[52,164],"emails":[53,65,159],"repeatedly":[55],"use":[56,63],"it":[57],"for":[58,71,168],"various":[59],"aims.":[60],"The":[61,115,134],"extensive":[62],"may":[66],"build":[67],"new":[68],"promotional":[69],"opportunities":[70,167],"businesses":[72],"communicate":[74],"product":[76],"information":[77],"widely":[78],"promptly":[80],"in":[81,102],"present":[83],"epoch.":[84],"In":[85],"order":[86],"ensure":[88],"signification":[90],"marketing,":[93],"questionnaires":[95],"were":[96],"distributed":[97],"800":[99],"online":[100,125,149],"users":[101],"Laos.":[103,133],"Structural":[104],"equation":[105],"modeling":[106],"(SEM)":[107],"was":[108],"employed":[109],"test":[111],"assumed":[113],"hypotheses.":[114],"findings":[116],"declared":[117],"positive":[119],"connection":[120],"promotion":[123],"consumer":[126,148,161],"within":[129],"contextualization":[131],"comprehensive":[135],"results":[136],"stated":[137],"significant":[139],"outcomes":[140],"each":[142],"factor":[143],"e-mail":[145],"marketing":[146],"on":[147],"behavior.":[151],"Moreover,":[152],"this":[153],"study":[154],"provides":[155],"several":[156],"understandings":[157],"regarding":[158],"together":[163],"future":[165],"research":[166],"professional":[169],"academicians.":[171]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
