{"id":"https://openalex.org/W2986023908","doi":"https://doi.org/10.1145/3311957.3359484","title":"The Appeal of Influencers to the Social Media Outreach of Indian Politicians","display_name":"The Appeal of Influencers to the Social Media Outreach of Indian Politicians","publication_year":2019,"publication_date":"2019-11-07","ids":{"openalex":"https://openalex.org/W2986023908","doi":"https://doi.org/10.1145/3311957.3359484","mag":"2986023908"},"language":"en","primary_location":{"id":"doi:10.1145/3311957.3359484","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3311957.3359484","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5066399723","display_name":"Faisal Lalani","orcid":"https://orcid.org/0000-0003-1209-8933"},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Faisal M. Lalani","raw_affiliation_strings":["Microsoft Research India, Bengaluru, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bengaluru, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5029382491","display_name":"Ramaravind Kommiya Mothilal","orcid":null},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ramaravind Kommiya Mothilal","raw_affiliation_strings":["Microsoft Research India, Bengaluru, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bengaluru, India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5058437817","display_name":"Joyojeet Pal","orcid":"https://orcid.org/0000-0002-9076-2046"},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Joyojeet Pal","raw_affiliation_strings":["Microsoft Research India, Bangalore, India"],"affiliations":[{"raw_affiliation_string":"Microsoft Research India, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5066399723"],"corresponding_institution_ids":["https://openalex.org/I4210124949"],"apc_list":null,"apc_paid":null,"fwci":2.1032,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.89225617,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"267","last_page":"271"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.9898999929428101,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13718","display_name":"Media Influence and Politics","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/influencer-marketing","display_name":"Influencer marketing","score":0.9479198455810547},{"id":"https://openalex.org/keywords/mainstream","display_name":"Mainstream","score":0.8396269083023071},{"id":"https://openalex.org/keywords/appeal","display_name":"Appeal","score":0.8239458203315735},{"id":"https://openalex.org/keywords/outreach","display_name":"Outreach","score":0.762046754360199},{"id":"https://openalex.org/keywords/ideology","display_name":"Ideology","score":0.6979572176933289},{"id":"https://openalex.org/keywords/politics","display_name":"Politics","score":0.6577505469322205},{"id":"https://openalex.org/keywords/power","display_name":"Power (physics)","score":0.5791354179382324},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.50522381067276},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.48519423604011536},{"id":"https://openalex.org/keywords/work","display_name":"Work (physics)","score":0.4412551522254944},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.441069632768631},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.42530032992362976},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.40372800827026367},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.3776038885116577},{"id":"https://openalex.org/keywords/media-studies","display_name":"Media studies","score":0.3684505224227905},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24571141600608826},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.15419045090675354},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.12777099013328552},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.11435171961784363},{"id":"https://openalex.org/keywords/relationship-marketing","display_name":"Relationship marketing","score":0.06413757801055908}],"concepts":[{"id":"https://openalex.org/C26011011","wikidata":"https://www.wikidata.org/wiki/Q6030243","display_name":"Influencer marketing","level":4,"score":0.9479198455810547},{"id":"https://openalex.org/C2777617010","wikidata":"https://www.wikidata.org/wiki/Q18957","display_name":"Mainstream","level":2,"score":0.8396269083023071},{"id":"https://openalex.org/C2778449503","wikidata":"https://www.wikidata.org/wiki/Q329777","display_name":"Appeal","level":2,"score":0.8239458203315735},{"id":"https://openalex.org/C2781400479","wikidata":"https://www.wikidata.org/wiki/Q11640","display_name":"Outreach","level":2,"score":0.762046754360199},{"id":"https://openalex.org/C158071213","wikidata":"https://www.wikidata.org/wiki/Q7257","display_name":"Ideology","level":3,"score":0.6979572176933289},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.6577505469322205},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.5791354179382324},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.50522381067276},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.48519423604011536},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4412551522254944},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.441069632768631},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.42530032992362976},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40372800827026367},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.3776038885116577},{"id":"https://openalex.org/C29595303","wikidata":"https://www.wikidata.org/wiki/Q165650","display_name":"Media studies","level":1,"score":0.3684505224227905},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24571141600608826},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.15419045090675354},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.12777099013328552},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.11435171961784363},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.06413757801055908},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3311957.3359484","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3311957.3359484","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Publication of the 2019 Conference on Computer Supported Cooperative Work and Social Computing","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1968619893","https://openalex.org/W1977024796","https://openalex.org/W1983403939","https://openalex.org/W2082639371","https://openalex.org/W2158544324","https://openalex.org/W2316018701","https://openalex.org/W2486607507","https://openalex.org/W2507977639","https://openalex.org/W2608560640","https://openalex.org/W2800013604","https://openalex.org/W2897295817","https://openalex.org/W3124858858"],"related_works":["https://openalex.org/W4297998858","https://openalex.org/W3032906336","https://openalex.org/W2270327411","https://openalex.org/W4387516697","https://openalex.org/W2997316009","https://openalex.org/W4285206610","https://openalex.org/W2888161589","https://openalex.org/W2410491632","https://openalex.org/W2161479870","https://openalex.org/W2371153415"],"abstract_inverted_index":{"Democracies":[0],"around":[1],"the":[2,24,29,57,65,69,75,79,98,107],"world":[3],"have":[4,113],"different":[5],"levels":[6,71],"of":[7,12,26,72,96,100],"dependence":[8],"on":[9,45],"influencers":[10],"outside":[11],"mainstream":[13],"politics":[14],"in":[15,33,103],"their":[16],"outreach":[17],"efforts.":[18],"In":[19],"this":[20],"study,":[21],"we":[22],"examine":[23],"case":[25],"India,":[27],"specifically":[28],"relationship":[30],"between":[31,88],"politicians":[32,51,80],"power":[34],"and":[35,40,90],"\"influencers'',":[36],"such":[37],"as":[38,78],"celebrities":[39,89],"media":[41,66],"accounts,":[42],"they":[43,62],"follow":[44,63,82],"Twitter.":[46],"We":[47],"find":[48],"that":[49],"while":[50],"engage":[52],"with":[53],"these":[54,111],"accounts":[55,67,112],"to":[56,60,105,109],"same":[58,76],"degree":[59],"which":[61,92,110],"them,":[64],"at":[68],"highest":[70],"engagement":[73],"share":[74],"ideology":[77],"who":[81],"them.":[83],"No":[84],"similar":[85],"alignment":[86],"exists":[87],"politicians,":[91],"requires":[93],"future":[94],"work":[95],"analyzing":[97],"content":[99],"engaging":[101],"tweets":[102],"order":[104],"define":[106],"extent":[108],"political":[114],"influence.":[115]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":4},{"year":2020,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}