{"id":"https://openalex.org/W2945580795","doi":"https://doi.org/10.1145/3308560.3316752","title":"Inferring Advertiser Sentiment in Online Articles using Wikipedia Footnotes","display_name":"Inferring Advertiser Sentiment in Online Articles using Wikipedia Footnotes","publication_year":2019,"publication_date":"2019-05-13","ids":{"openalex":"https://openalex.org/W2945580795","doi":"https://doi.org/10.1145/3308560.3316752","mag":"2945580795"},"language":"en","primary_location":{"id":"doi:10.1145/3308560.3316752","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308560.3316752","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3308560.3316752","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of The 2019 World Wide Web Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/3308560.3316752","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5104083321","display_name":"Shaunak Mishra","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Shaunak Mishra","raw_affiliation_strings":["Yahoo Research"],"affiliations":[{"raw_affiliation_string":"Yahoo Research","institution_ids":["https://openalex.org/I4210134091"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113662152","display_name":"Aasish Pappu","orcid":null},"institutions":[{"id":"https://openalex.org/I4210163196","display_name":"Signify (Netherlands)","ror":"https://ror.org/0532vdr17","country_code":"NL","type":"company","lineage":["https://openalex.org/I4210163196"]}],"countries":["NL"],"is_corresponding":false,"raw_author_name":"Aasish Pappu","raw_affiliation_strings":["Spotify Research"],"affiliations":[{"raw_affiliation_string":"Spotify Research","institution_ids":["https://openalex.org/I4210163196"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062807220","display_name":"Narayan Bhamidipati","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134091","display_name":"Yahoo (United States)","ror":"https://ror.org/040dkzz12","country_code":"US","type":"company","lineage":["https://openalex.org/I4210134091"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Narayan Bhamidipati","raw_affiliation_strings":["Yahoo Research"],"affiliations":[{"raw_affiliation_string":"Yahoo Research","institution_ids":["https://openalex.org/I4210134091"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5104083321"],"corresponding_institution_ids":["https://openalex.org/I4210134091"],"apc_list":null,"apc_paid":null,"fwci":0.8401,"has_fulltext":true,"cited_by_count":7,"citation_normalized_percentile":{"value":0.79838013,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1224","last_page":"1231"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10028","display_name":"Topic Modeling","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10028","display_name":"Topic Modeling","score":0.9980999827384949,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10664","display_name":"Sentiment Analysis and Opinion Mining","score":0.9975000023841858,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10181","display_name":"Natural Language Processing Techniques","score":0.9886999726295471,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.8138917684555054},{"id":"https://openalex.org/keywords/annotation","display_name":"Annotation","score":0.670579195022583},{"id":"https://openalex.org/keywords/sentiment-analysis","display_name":"Sentiment analysis","score":0.6547354459762573},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6090028882026672},{"id":"https://openalex.org/keywords/inference","display_name":"Inference","score":0.586452066898346},{"id":"https://openalex.org/keywords/scalability","display_name":"Scalability","score":0.5574449300765991},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.5109421610832214},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.501244306564331},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.5000882148742676},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4662920832633972},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33603692054748535},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.27715209126472473},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.23824509978294373}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.8138917684555054},{"id":"https://openalex.org/C2776321320","wikidata":"https://www.wikidata.org/wiki/Q857525","display_name":"Annotation","level":2,"score":0.670579195022583},{"id":"https://openalex.org/C66402592","wikidata":"https://www.wikidata.org/wiki/Q2271421","display_name":"Sentiment analysis","level":2,"score":0.6547354459762573},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6090028882026672},{"id":"https://openalex.org/C2776214188","wikidata":"https://www.wikidata.org/wiki/Q408386","display_name":"Inference","level":2,"score":0.586452066898346},{"id":"https://openalex.org/C48044578","wikidata":"https://www.wikidata.org/wiki/Q727490","display_name":"Scalability","level":2,"score":0.5574449300765991},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.5109421610832214},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.501244306564331},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.5000882148742676},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4662920832633972},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33603692054748535},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.27715209126472473},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23824509978294373},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3308560.3316752","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308560.3316752","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3308560.3316752","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of The 2019 World Wide Web Conference","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3308560.3316752","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308560.3316752","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/3308560.3316752","source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Companion Proceedings of The 2019 World Wide Web Conference","raw_type":"proceedings-article"},"sustainable_development_goals":[{"score":0.5400000214576721,"id":"https://metadata.un.org/sdg/17","display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2945580795.pdf","grobid_xml":"https://content.openalex.org/works/W2945580795.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W128638292","https://openalex.org/W193524605","https://openalex.org/W1516184288","https://openalex.org/W1630959083","https://openalex.org/W1965235124","https://openalex.org/W1975428268","https://openalex.org/W2047810014","https://openalex.org/W2059503205","https://openalex.org/W2074694452","https://openalex.org/W2078309899","https://openalex.org/W2095119641","https://openalex.org/W2099813784","https://openalex.org/W2109006781","https://openalex.org/W2128279859","https://openalex.org/W2139043937","https://openalex.org/W2141631351","https://openalex.org/W2233263541","https://openalex.org/W2250734458","https://openalex.org/W2251939518","https://openalex.org/W2296734373","https://openalex.org/W2314333710","https://openalex.org/W2319178673","https://openalex.org/W2517540742","https://openalex.org/W2592340788","https://openalex.org/W2606211773","https://openalex.org/W2767522004","https://openalex.org/W2788967885","https://openalex.org/W2798617736","https://openalex.org/W2949547296","https://openalex.org/W2950974174","https://openalex.org/W2963355447","https://openalex.org/W3003519915","https://openalex.org/W3156139189","https://openalex.org/W4249618410"],"related_works":["https://openalex.org/W2361861616","https://openalex.org/W2263699433","https://openalex.org/W2377979023","https://openalex.org/W2218034408","https://openalex.org/W2392921965","https://openalex.org/W2358755282","https://openalex.org/W2625833328","https://openalex.org/W2548633793","https://openalex.org/W1533177136","https://openalex.org/W4380994516"],"abstract_inverted_index":{"Online":[0],"advertising":[1,50,192],"platforms":[2],"in":[3,159,169,177,199],"partnerships":[4],"with":[5,42,57,88,223],"media":[6],"companies":[7],"typically":[8],"have":[9,144],"access":[10],"to":[11,25,32,38,123,127,203,225],"an":[12,49,68,117,148],"online":[13,218],"user\u2019s":[14],"history":[15],"of":[16,54,83,93,110,155,220],"viewed":[17],"articles.":[18],"If":[19],"a":[20,190,221,226],"concerned":[21],"brand":[22],"(advertiser)":[23],"plans":[24],"run":[26],"advertisement":[27],"campaigns":[28,65],"on":[29,212],"users":[30],"exposed":[31],"negative":[33,43,145],"articles,":[34,164],"it":[35],"is":[36,61,98],"essential":[37],"first":[39],"identify":[40],"articles":[41,56,94,125,171],"sentiment":[44,76,122,146,168,200,215],"about":[45,147],"the":[46,81,89,108,128,178,217],"brand.":[47,227],"For":[48],"platform,":[51],"scalable":[52],"identification":[53],"such":[55],"little":[58],"human-annotation":[59],"effort":[60],"necessary":[62],"for":[63,95,116],"launching":[64],"soon":[66],"after":[67],"advertiser":[69],"signs":[70],"up.":[71],"In":[72,130,206],"this":[73],"context,":[74],"generic":[75],"analysis":[77],"tools":[78],"suffer":[79],"from":[80,189],"lack":[82],"contextual":[84],"world":[85],"knowledge":[86],"associated":[87],"advertiser.":[90,129],"Human":[91],"annotation":[92],"supervised":[96],"approaches":[97],"laborious":[99],"and":[100,119,161,165,187],"painstaking.":[101],"To":[102],"address":[103],"these":[104],"problems,":[105],"we":[106,208],"propose":[107],"use":[109],"publicly":[111],"available":[112],"Wikipedia":[113,141],"footnote":[114],"references":[115,142],"advertiser,":[118,149],"propagate":[120],"their":[121],"several":[124],"related":[126],"particular,":[131],"our":[132],"proposed":[133],"approach":[134],"has":[135],"three":[136,184],"components:":[137],"(i)":[138],"automatically":[139],"find":[140],"which":[143],"(ii)":[150],"learn":[151],"distributed":[152],"representations":[153],"(doc2vec)":[154],"article":[156,214],"texts":[157],"referred":[158],"footnotes":[160],"other":[162],"unlabeled":[163,170],"(iii)":[166],"inferring":[167],"using":[172],"label":[173],"propagation":[174],"(from":[175],"references)":[176],"doc2vec":[179],"space.":[180],"Our":[181],"experiments":[182],"spanning":[183],"real":[185],"brands,":[186],"data":[188],"major":[191],"platform":[193],"(Yahoo":[194],"Gemini)":[195],"show":[196],"significant":[197],"lifts":[198],"inference":[201],"compared":[202],"existing":[204],"baselines.":[205],"addition,":[207],"share":[209],"valuable":[210],"insights":[211],"how":[213],"influences":[216],"activities":[219],"user":[222],"respect":[224]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}