{"id":"https://openalex.org/W2946802072","doi":"https://doi.org/10.1145/3308558.3313536","title":"Quality-Sensitive Training! Social Advertisement Generation by Leveraging User Click Behavior","display_name":"Quality-Sensitive Training! Social Advertisement Generation by Leveraging User Click Behavior","publication_year":2019,"publication_date":"2019-05-13","ids":{"openalex":"https://openalex.org/W2946802072","doi":"https://doi.org/10.1145/3308558.3313536","mag":"2946802072"},"language":"en","primary_location":{"id":"doi:10.1145/3308558.3313536","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308558.3313536","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The World Wide Web Conference","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3308558.3313536","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101824540","display_name":"Yongzhen Wang","orcid":"https://orcid.org/0000-0001-7306-1291"},"institutions":[{"id":"https://openalex.org/I43313876","display_name":"Dalian Maritime University","ror":"https://ror.org/002b7nr53","country_code":"CN","type":"education","lineage":["https://openalex.org/I43313876"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongzhen Wang","raw_affiliation_strings":["Dalian Maritime University, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dalian Maritime University, China","institution_ids":["https://openalex.org/I43313876"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5060016795","display_name":"Heng Huang","orcid":"https://orcid.org/0000-0002-3483-8333"},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Heng Huang","raw_affiliation_strings":["Alibaba Group, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5103928829","display_name":"Yuliang Yan","orcid":null},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yuliang Yan","raw_affiliation_strings":["Alibaba Group, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Alibaba Group, China","institution_ids":["https://openalex.org/I45928872"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101985030","display_name":"Xiaozhong Liu","orcid":"https://orcid.org/0000-0003-3477-8323"},"institutions":[{"id":"https://openalex.org/I4210119109","display_name":"Indiana University Bloomington","ror":"https://ror.org/02k40bc56","country_code":"US","type":"education","lineage":["https://openalex.org/I4210119109","https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Xiaozhong Liu","raw_affiliation_strings":["Indiana University Bloomington, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University Bloomington, USA","institution_ids":["https://openalex.org/I4210119109"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"2045","last_page":"2055"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13083","display_name":"Advanced Text Analysis Techniques","score":0.9976999759674072,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12478","display_name":"Wikis in Education and Collaboration","score":0.991100013256073,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.744775652885437},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5135550498962402},{"id":"https://openalex.org/keywords/training","display_name":"Training (meteorology)","score":0.4493024945259094},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.42778629064559937},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4105663299560547},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4105231761932373},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3640298843383789},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.32617437839508057},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.11241146922111511}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.744775652885437},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5135550498962402},{"id":"https://openalex.org/C2777211547","wikidata":"https://www.wikidata.org/wiki/Q17141490","display_name":"Training (meteorology)","level":2,"score":0.4493024945259094},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.42778629064559937},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4105663299560547},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4105231761932373},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3640298843383789},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.32617437839508057},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11241146922111511},{"id":"https://openalex.org/C153294291","wikidata":"https://www.wikidata.org/wiki/Q25261","display_name":"Meteorology","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3308558.3313536","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308558.3313536","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The World Wide Web Conference","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3308558.3313536","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3308558.3313536","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The World Wide Web Conference","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":38,"referenced_works":["https://openalex.org/W1753482797","https://openalex.org/W2047221353","https://openalex.org/W2082718666","https://openalex.org/W2107598941","https://openalex.org/W2121117737","https://openalex.org/W2136189984","https://openalex.org/W2139688392","https://openalex.org/W2146502635","https://openalex.org/W2147152072","https://openalex.org/W2150824314","https://openalex.org/W2158899491","https://openalex.org/W2250741237","https://openalex.org/W2307381258","https://openalex.org/W2329305226","https://openalex.org/W2399880602","https://openalex.org/W2469552799","https://openalex.org/W2574535369","https://openalex.org/W2604700701","https://openalex.org/W2606974598","https://openalex.org/W2626778328","https://openalex.org/W2738931638","https://openalex.org/W2775022418","https://openalex.org/W2782541074","https://openalex.org/W2798542795","https://openalex.org/W2803620531","https://openalex.org/W2888103369","https://openalex.org/W2889949884","https://openalex.org/W2949888546","https://openalex.org/W2950407481","https://openalex.org/W2951777553","https://openalex.org/W2952230511","https://openalex.org/W2962826786","https://openalex.org/W2963450096","https://openalex.org/W2963926320","https://openalex.org/W2964165364","https://openalex.org/W2964308564","https://openalex.org/W3103535034","https://openalex.org/W6683738474"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W230091440","https://openalex.org/W2233261550","https://openalex.org/W2810751659","https://openalex.org/W258997015","https://openalex.org/W2997094352","https://openalex.org/W3216976533","https://openalex.org/W100620283","https://openalex.org/W2495260952","https://openalex.org/W4366179611"],"abstract_inverted_index":{"Social":[0],"advertisement":[1,125],"has":[2],"emerged":[3],"as":[4,88,144,146],"a":[5,51,62,89,171,179],"viable":[6],"means":[7],"to":[8,27,55,73,83,94,121,138,157,164],"improve":[9],"purchase":[10],"sharing":[11],"in":[12,60,149],"the":[13,36,85,96,117,123,129,132,140,150,153,159,165],"context":[14],"of":[15,21,77,91,99,161,186],"e-commerce.":[16],"However,":[17],"humanly":[18],"generating":[19],"lots":[20],"advertising":[22],"scripts":[23],"can":[24],"be":[25,115,136],"prohibitive":[26],"both":[28],"e-platforms":[29],"and":[30,33,104,119,189],"online":[31],"sellers,":[32],"moreover,":[34],"developing":[35],"desired":[37],"auto-generator":[38],"will":[39,114],"need":[40],"substantial":[41],"gold-standard":[42],"training":[43,75,101,142],"samples.":[44],"In":[45],"this":[46],"paper,":[47],"we":[48],"put":[49],"forward":[50],"novel":[52],"seq2seq":[53],"model":[54],"generate":[56],"social":[57,111,124],"advertisements":[58],"automatically,":[59],"which":[61],"quality-sensitive":[63],"loss":[64],"function":[65],"is":[66,82],"proposed":[67],"based":[68],"on":[69,170],"user":[70],"click":[71],"behavior":[72],"differentiate":[74],"samples":[76],"varied":[78],"qualities.":[79],"Our":[80],"motivation":[81],"leverage":[84],"clickthrough":[86],"data":[87],"kind":[90],"quality":[92],"indicator":[93],"measure":[95],"textual":[97],"fitness":[98],"each":[100],"sample":[102],"quantitatively,":[103],"only":[105],"those":[106],"ground":[107,133],"truths":[108],"that":[109,175],"satisfy":[110],"media":[112],"users":[113],"considered":[116],"eligible":[118],"able":[120],"optimize":[122],"generation.":[126],"Specifically,":[127],"under":[128],"qualified":[130],"case,":[131],"truth":[134],"should":[135],"utilized":[137],"supervise":[139],"whole":[141],"phase":[143],"much":[145],"possible,":[147],"whereas":[148],"opposite":[151],"situation,":[152],"generated":[154],"result":[155],"ought":[156],"preserve":[158],"semantics":[160],"original":[162],"input":[163],"greatest":[166],"extent.":[167],"Simulation":[168],"experiments":[169],"large-scale":[172],"dataset":[173],"demonstrate":[174],"our":[176],"approach":[177],"achieves":[178],"significant":[180],"superiority":[181],"over":[182],"two":[183],"existing":[184],"methods":[185],"distant":[187],"supervision":[188],"three":[190],"state-of-the-art":[191],"NLG":[192],"solutions.":[193]},"counts_by_year":[{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}