{"id":"https://openalex.org/W2942805934","doi":"https://doi.org/10.1145/3297280.3297412","title":"Influence maximization for effective advertisement in social networks","display_name":"Influence maximization for effective advertisement in social networks","publication_year":2019,"publication_date":"2019-04-08","ids":{"openalex":"https://openalex.org/W2942805934","doi":"https://doi.org/10.1145/3297280.3297412","mag":"2942805934"},"language":"en","primary_location":{"id":"doi:10.1145/3297280.3297412","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3297280.3297412","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030770085","display_name":"Sukjin Hong","orcid":null},"institutions":[{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Suk-Jin Hong","raw_affiliation_strings":["Hanyang University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hanyang University, South Korea","institution_ids":["https://openalex.org/I4575257"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042828356","display_name":"Yunyong Ko","orcid":"https://orcid.org/0000-0003-1283-4697"},"institutions":[{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Yun-Yong Ko","raw_affiliation_strings":["Hanyang University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hanyang University, South Korea","institution_ids":["https://openalex.org/I4575257"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046892758","display_name":"M. Milton Joe","orcid":"https://orcid.org/0000-0002-2626-3023"},"institutions":[{"id":"https://openalex.org/I151811957","display_name":"Gyeongnam National University of Science and Technology","ror":"https://ror.org/059r50h13","country_code":"KR","type":"education","lineage":["https://openalex.org/I151811957"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Moonjeung Joe","raw_affiliation_strings":["Geyongnam National University of Science and Technology, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Geyongnam National University of Science and Technology, South Korea","institution_ids":["https://openalex.org/I151811957"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100656150","display_name":"Sang\u2010Wook Kim","orcid":"https://orcid.org/0000-0002-6345-9084"},"institutions":[{"id":"https://openalex.org/I4575257","display_name":"Hanyang University","ror":"https://ror.org/046865y68","country_code":"KR","type":"education","lineage":["https://openalex.org/I4575257"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Sang-Wook Kim","raw_affiliation_strings":["Hanyang University, South Korea"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hanyang University, South Korea","institution_ids":["https://openalex.org/I4575257"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1314","last_page":"1321"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11980","display_name":"Human Mobility and Location-Based Analysis","score":0.992900013923645,"subfield":{"id":"https://openalex.org/subfields/3313","display_name":"Transportation"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7191319465637207},{"id":"https://openalex.org/keywords/selection","display_name":"Selection (genetic algorithm)","score":0.6532917022705078},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.6504735350608826},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5752254724502563},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4582828879356384},{"id":"https://openalex.org/keywords/viral-marketing","display_name":"Viral marketing","score":0.4174479842185974},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.27078762650489807},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.2704533338546753},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2152840495109558},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21062469482421875},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.07008475065231323},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.06769126653671265}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7191319465637207},{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.6532917022705078},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.6504735350608826},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5752254724502563},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4582828879356384},{"id":"https://openalex.org/C187008535","wikidata":"https://www.wikidata.org/wiki/Q204255","display_name":"Viral marketing","level":3,"score":0.4174479842185974},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.27078762650489807},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.2704533338546753},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2152840495109558},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21062469482421875},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07008475065231323},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.06769126653671265}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3297280.3297412","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3297280.3297412","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 34th ACM/SIGAPP Symposium on Applied Computing","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1973416695","https://openalex.org/W2061820396","https://openalex.org/W2108278206","https://openalex.org/W2108858998","https://openalex.org/W2115826669","https://openalex.org/W2117831564","https://openalex.org/W2141403143","https://openalex.org/W2170682101","https://openalex.org/W2336212119","https://openalex.org/W2509202005","https://openalex.org/W2624657645","https://openalex.org/W2860769315","https://openalex.org/W2950577311","https://openalex.org/W2998704965","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2902193799","https://openalex.org/W2046658895","https://openalex.org/W2269573953","https://openalex.org/W2465338762","https://openalex.org/W2939506735","https://openalex.org/W2770232349","https://openalex.org/W2729460574","https://openalex.org/W2558516130","https://openalex.org/W4289866588","https://openalex.org/W2998073084"],"abstract_inverted_index":{"As":[0],"the":[1,22,48,75,86,91,99,115],"number":[2],"of":[3,41,50],"people":[4],"using":[5],"social":[6],"network":[7],"services":[8],"(SNS)":[9],"increases":[10],"significantly,":[11],"companies":[12],"start":[13],"to":[14,66],"use":[15],"SNS":[16],"as":[17],"a":[18,42,56],"marketing":[19],"tool.":[20],"For":[21],"reason,":[23],"an":[24],"advertisement":[25,35,51,76,87,100],"agent":[26,52,77],"recommendation":[27],"has":[28],"been":[29],"introduced,":[30],"which":[31],"selects":[32],"and":[33,120],"recommends":[34],"agents":[36,88,101],"who":[37],"effectively":[38],"advertize":[39],"goods":[40],"company":[43],"in":[44,125],"SNS.":[45],"To":[46],"address":[47],"problem":[49,79],"selection,":[53],"we":[54,72,83,112],"propose":[55],"multi-state":[57,63],"diffusion":[58,64],"model.":[59],"By":[60],"applying":[61],"our":[62],"model":[65],"existing":[67,104],"methods":[68],"for":[69],"influence":[70,96],"maximization,":[71],"could":[73,122],"solve":[74],"selection":[78],"effectively.":[80],"In":[81,106],"evaluation,":[82],"show":[84],"that":[85,114],"selected":[89,102],"by":[90,103,108],"proposed":[92,116],"approach":[93,117],"have":[94],"higher":[95],"spread":[97],"than":[98],"methods.":[105],"addition,":[107],"conducting":[109],"user":[110],"study,":[111],"confirm":[113],"is":[118],"effective":[119],"thus":[121],"be":[123],"used":[124],"real-world":[126],"applications.":[127]},"counts_by_year":[{"year":2025,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}