{"id":"https://openalex.org/W2911040935","doi":"https://doi.org/10.1145/3297121.3297126","title":"Concise Personas Based on Tacit Knowledge - How Representative Are They?","display_name":"Concise Personas Based on Tacit Knowledge - How Representative Are They?","publication_year":2018,"publication_date":"2018-12-16","ids":{"openalex":"https://openalex.org/W2911040935","doi":"https://doi.org/10.1145/3297121.3297126","mag":"2911040935"},"language":"en","primary_location":{"id":"doi:10.1145/3297121.3297126","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3297121.3297126","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th Indian Conference on Human-Computer Interaction","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057791398","display_name":"Ravi Mahamuni","orcid":"https://orcid.org/0000-0001-7205-2983"},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ravi Mahamuni","raw_affiliation_strings":["Tata Research Development &amp; Design Centre, Tata Consultancy Services Ltd., Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tata Research Development &amp; Design Centre, Tata Consultancy Services Ltd., Pune, India","institution_ids":["https://openalex.org/I55215948"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019003986","display_name":"Pramod Khambete","orcid":"https://orcid.org/0009-0007-9762-4707"},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Pramod Khambete","raw_affiliation_strings":["Tata Research Development &amp; Design Centre, Tata Consultancy Services Ltd., Pune, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tata Research Development &amp; Design Centre, Tata Consultancy Services Ltd., Pune, India","institution_ids":["https://openalex.org/I55215948"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5030817986","display_name":"Ravi Mokashi Punekar","orcid":"https://orcid.org/0000-0002-4378-2212"},"institutions":[{"id":"https://openalex.org/I1317621060","display_name":"Indian Institute of Technology Guwahati","ror":"https://ror.org/0022nd079","country_code":"IN","type":"education","lineage":["https://openalex.org/I1317621060"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ravi Mokashi Punekar","raw_affiliation_strings":["Department of Design, Indian Institute of Technology Guwahati, Guwahati, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Design, Indian Institute of Technology Guwahati, Guwahati, India","institution_ids":["https://openalex.org/I1317621060"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5001172454","display_name":"Sylvan Lobo","orcid":null},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sylvan Lobo","raw_affiliation_strings":["Tata Consultancy Services Ltd., Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tata Consultancy Services Ltd., Mumbai, India","institution_ids":["https://openalex.org/I55215948"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5101511684","display_name":"Shivani Sharma","orcid":null},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shivani Sharma","raw_affiliation_strings":["Tata Consultancy Services Ltd., Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tata Consultancy Services Ltd., Mumbai, India","institution_ids":["https://openalex.org/I55215948"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5067121040","display_name":"Ulemba Hirom","orcid":null},"institutions":[{"id":"https://openalex.org/I55215948","display_name":"Tata Consultancy Services (India)","ror":"https://ror.org/01b9n8m42","country_code":"IN","type":"company","lineage":["https://openalex.org/I4210086519","https://openalex.org/I55215948"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Ulemba Hirom","raw_affiliation_strings":["Tata Consultancy Services Ltd., Mumbai, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Tata Consultancy Services Ltd., Mumbai, India","institution_ids":["https://openalex.org/I55215948"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.5654,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.70184083,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"53","last_page":"62"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9904000163078308,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9768999814987183,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9633021950721741},{"id":"https://openalex.org/keywords/tacit-knowledge","display_name":"Tacit knowledge","score":0.7277733087539673},{"id":"https://openalex.org/keywords/representativeness-heuristic","display_name":"Representativeness heuristic","score":0.5592395067214966},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5330805778503418},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.5261708498001099},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.5132608413696289},{"id":"https://openalex.org/keywords/service","display_name":"Service (business)","score":0.45595553517341614},{"id":"https://openalex.org/keywords/empathy","display_name":"Empathy","score":0.4167899191379547},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3737184703350067},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.16315224766731262},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.10181847214698792},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.09692743420600891},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08367624878883362}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9633021950721741},{"id":"https://openalex.org/C2779561248","wikidata":"https://www.wikidata.org/wiki/Q743861","display_name":"Tacit knowledge","level":2,"score":0.7277733087539673},{"id":"https://openalex.org/C37381756","wikidata":"https://www.wikidata.org/wiki/Q20203288","display_name":"Representativeness heuristic","level":2,"score":0.5592395067214966},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5330805778503418},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.5261708498001099},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.5132608413696289},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.45595553517341614},{"id":"https://openalex.org/C2779885105","wikidata":"https://www.wikidata.org/wiki/Q182263","display_name":"Empathy","level":2,"score":0.4167899191379547},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3737184703350067},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.16315224766731262},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.10181847214698792},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.09692743420600891},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08367624878883362},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.0},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3297121.3297126","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3297121.3297126","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 9th Indian Conference on Human-Computer Interaction","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":45,"referenced_works":["https://openalex.org/W574700118","https://openalex.org/W1483100613","https://openalex.org/W1529524735","https://openalex.org/W1537884690","https://openalex.org/W1538821400","https://openalex.org/W1593502806","https://openalex.org/W1753385428","https://openalex.org/W1913875882","https://openalex.org/W1973203990","https://openalex.org/W1975533255","https://openalex.org/W1980724258","https://openalex.org/W1983726249","https://openalex.org/W1997210479","https://openalex.org/W2003355522","https://openalex.org/W2017373262","https://openalex.org/W2035833221","https://openalex.org/W2047765435","https://openalex.org/W2047883041","https://openalex.org/W2048264263","https://openalex.org/W2059585583","https://openalex.org/W2061404642","https://openalex.org/W2093823431","https://openalex.org/W2099121571","https://openalex.org/W2102032378","https://openalex.org/W2102634733","https://openalex.org/W2104818169","https://openalex.org/W2109053564","https://openalex.org/W2109525641","https://openalex.org/W2132596409","https://openalex.org/W2143229876","https://openalex.org/W2149868499","https://openalex.org/W2150300796","https://openalex.org/W2187698526","https://openalex.org/W2475552489","https://openalex.org/W2519075783","https://openalex.org/W2586340302","https://openalex.org/W2590106761","https://openalex.org/W2747640915","https://openalex.org/W2971035958","https://openalex.org/W2972163492","https://openalex.org/W2998086639","https://openalex.org/W4229584759","https://openalex.org/W4230516165","https://openalex.org/W4249149673","https://openalex.org/W6635933776"],"related_works":["https://openalex.org/W3159631231","https://openalex.org/W4306248409","https://openalex.org/W4211213551","https://openalex.org/W2062728131","https://openalex.org/W1824075546","https://openalex.org/W2103926897","https://openalex.org/W2101250918","https://openalex.org/W4376143407","https://openalex.org/W2894406327","https://openalex.org/W4389400787"],"abstract_inverted_index":{"Personas":[0],"have":[1],"become":[2],"integral":[3],"to":[4,11,24,52],"the":[5,15,19,28,61,74],"user-centered":[6],"design":[7],"process,":[8],"enabling":[9],"designers":[10],"acquire":[12],"empathy":[13],"for":[14,103,130],"users,":[16],"and":[17,38,50,119],"guiding":[18],"design.":[20],"Effective":[21],"personas":[22,78,85,111],"need":[23],"be":[25,68,80,125],"representative":[26],"of":[27,47,76,95,109],"user":[29],"population.":[30],"Persona":[31],"creation":[32],"based":[33],"on":[34],"immersive":[35],"data":[36,63],"collection":[37],"integrative":[39],"analysis":[40],"is":[41],"recommended.":[42],"In":[43],"practice":[44],"though,":[45],"constraints":[46],"time,":[48],"resources":[49],"access":[51],"end":[53],"users":[54],"often":[55],"result":[56],"in":[57,70,127],"insufficient":[58],"data.":[59],"Augmenting":[60],"limited":[62],"with":[64],"tacit":[65,93],"knowledge":[66,94],"can":[67,124],"effective":[69],"persona":[71],"creation,":[72],"although":[73],"representativeness":[75,108],"such":[77],"must":[79],"established.":[81],"We":[82],"created":[83],"concise":[84],"through":[86],"two":[87],"action":[88],"research":[89],"inspired":[90],"cycles":[91],"leveraging":[92],"a":[96,101],"cross-functional,":[97],"multidisciplinary":[98],"team":[99],"designing":[100],"service":[102],"their":[104],"own":[105],"organization.":[106],"The":[107,122],"these":[110],"was":[112],"statistically":[113],"validated":[114],"using":[115],"paired":[116],"comparison":[117],"method":[118],"Kolmogorov-Smirnov":[120],"test.":[121],"approach":[123],"valuable":[126],"similar":[128],"situations":[129],"creating":[131],"valid":[132],"personas.":[133]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}
