{"id":"https://openalex.org/W2953198391","doi":"https://doi.org/10.1145/3292500.3330782","title":"AiAds","display_name":"AiAds","publication_year":2019,"publication_date":"2019-07-25","ids":{"openalex":"https://openalex.org/W2953198391","doi":"https://doi.org/10.1145/3292500.3330782","mag":"2953198391"},"language":"en","primary_location":{"id":"doi:10.1145/3292500.3330782","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3292500.3330782","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101703529","display_name":"Xiao Yang","orcid":"https://orcid.org/0000-0002-4330-494X"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Xiao Yang","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015006758","display_name":"Daren Sun","orcid":null},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Daren Sun","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081178325","display_name":"Ruiwei Zhu","orcid":null},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Ruiwei Zhu","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055779703","display_name":"Tao Deng","orcid":"https://orcid.org/0000-0002-6705-114X"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Tao Deng","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5075955258","display_name":"Zhi Guo","orcid":"https://orcid.org/0000-0001-5083-3578"},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zhi Guo","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034650910","display_name":"Zongyao Ding","orcid":null},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Zongyao Ding","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018358002","display_name":"Shouke Qin","orcid":null},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Shouke Qin","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5005583975","display_name":"Yanfeng Zhu","orcid":null},"institutions":[{"id":"https://openalex.org/I98301712","display_name":"Baidu (China)","ror":"https://ror.org/03vs3wt56","country_code":"CN","type":"company","lineage":["https://openalex.org/I98301712"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yanfeng Zhu","raw_affiliation_strings":["Baidu, Inc., Beijing, China"],"affiliations":[{"raw_affiliation_string":"Baidu, Inc., Beijing, China","institution_ids":["https://openalex.org/I98301712"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":8,"corresponding_author_ids":["https://openalex.org/A5101703529"],"corresponding_institution_ids":["https://openalex.org/I98301712"],"apc_list":null,"apc_paid":null,"fwci":2.4115,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.90061277,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1881","last_page":"1890"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.774877667427063},{"id":"https://openalex.org/keywords/bidding","display_name":"Bidding","score":0.7190587520599365},{"id":"https://openalex.org/keywords/bottleneck","display_name":"Bottleneck","score":0.6478902697563171},{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.6127009987831116},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5452436208724976},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.5399835109710693},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5304476618766785},{"id":"https://openalex.org/keywords/variety","display_name":"Variety (cybernetics)","score":0.43358513712882996},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3768589496612549},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.23302540183067322},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.12934762239456177},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.12057724595069885}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.774877667427063},{"id":"https://openalex.org/C9233905","wikidata":"https://www.wikidata.org/wiki/Q3276328","display_name":"Bidding","level":2,"score":0.7190587520599365},{"id":"https://openalex.org/C2780513914","wikidata":"https://www.wikidata.org/wiki/Q18210350","display_name":"Bottleneck","level":2,"score":0.6478902697563171},{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.6127009987831116},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5452436208724976},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.5399835109710693},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5304476618766785},{"id":"https://openalex.org/C136197465","wikidata":"https://www.wikidata.org/wiki/Q1729295","display_name":"Variety (cybernetics)","level":2,"score":0.43358513712882996},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3768589496612549},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.23302540183067322},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.12934762239456177},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.12057724595069885},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3292500.3330782","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3292500.3330782","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.4699999988079071}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":43,"referenced_works":["https://openalex.org/W103340358","https://openalex.org/W182275287","https://openalex.org/W1604462988","https://openalex.org/W1757796397","https://openalex.org/W1965002555","https://openalex.org/W1972592701","https://openalex.org/W2011384577","https://openalex.org/W2012942264","https://openalex.org/W2029523065","https://openalex.org/W2036920264","https://openalex.org/W2053135957","https://openalex.org/W2092560364","https://openalex.org/W2101587558","https://openalex.org/W2116030947","https://openalex.org/W2117798265","https://openalex.org/W2123198781","https://openalex.org/W2131876387","https://openalex.org/W2137865506","https://openalex.org/W2138559067","https://openalex.org/W2139273454","https://openalex.org/W2145339207","https://openalex.org/W2146096504","https://openalex.org/W2153500072","https://openalex.org/W2160085520","https://openalex.org/W2164295002","https://openalex.org/W2167547465","https://openalex.org/W2169657221","https://openalex.org/W2186845332","https://openalex.org/W2339673956","https://openalex.org/W2573726028","https://openalex.org/W2580992761","https://openalex.org/W2604202871","https://openalex.org/W2616017199","https://openalex.org/W2624431344","https://openalex.org/W2741585609","https://openalex.org/W2743104969","https://openalex.org/W2791988913","https://openalex.org/W2807038800","https://openalex.org/W3098797041","https://openalex.org/W3101681922","https://openalex.org/W3104329118","https://openalex.org/W3105851319","https://openalex.org/W4300115897"],"related_works":["https://openalex.org/W2147694495","https://openalex.org/W1984203460","https://openalex.org/W1995388959","https://openalex.org/W1562320220","https://openalex.org/W2913055349","https://openalex.org/W1551421219","https://openalex.org/W3150755883","https://openalex.org/W2462982227","https://openalex.org/W2067842160","https://openalex.org/W4300485171"],"abstract_inverted_index":{"Sponsored":[0],"search":[1,47,77,118,203],"has":[2,11],"more":[3,122],"than":[4],"20":[5],"years":[6],"of":[7,46,58,76,83,88,101,128,135,201,216,228,245,263,274,290],"history,":[8],"and":[9,29,44,61,79,110,157,163,172,189,210,224,242,250,257,266,281,288],"it":[10],"been":[12],"proven":[13],"to":[14,40,67,72,120,124,153],"be":[15],"a":[16,80,198],"successful":[17],"business":[18],"model":[19,28],"for":[20,97,116,130,260],"online":[21,38,278],"advertising.":[22],"Based":[23],"on":[24,63],"the":[25,30,34,42,50,73,86,94,99,125,132,142,165,169,173,177,182,207,214,235,239,243,246,254,264,286],"pay-per-click":[26],"pricing":[27],"keyword":[31,217],"targeting":[32,171,218],"technology,":[33],"sponsored":[35,117,202],"system":[36,144,179,204,232,265],"runs":[37],"auctions":[39],"determine":[41],"allocations":[43],"prices":[45],"advertisements.":[48],"In":[49,137],"traditional":[51],"setting,":[52],"advertisers":[53,92],"should":[54],"manually":[55],"create":[56],"lots":[57],"ad":[59,84,221,229],"creatives":[60],"bid":[62],"some":[64],"relevant":[65],"keywords":[66],"target":[68],"their":[69],"audience.":[70],"Due":[71],"huge":[74],"amount":[75],"traffic":[78],"wide":[81],"variety":[82],"creations,":[85],"limits":[87],"manual":[89,183],"optimizations":[90,184],"from":[91],"become":[93],"main":[95],"bottleneck":[96],"improving":[98],"efficiency":[100],"this":[102,138,291],"market.":[103],"Moreover,":[104],"as":[105],"many":[106],"emerging":[107],"advertising":[108,159,247],"forms":[109],"supplies":[111],"are":[112],"growing,":[113],"it's":[114],"crucial":[115],"platform":[119,248],"pay":[121],"attention":[123],"ROI":[126],"metrics":[127],"ads":[129],"getting":[131],"marketing":[133],"budgets":[134],"advertisers.":[136],"paper,":[139],"we":[140],"present":[141,253],"AiAds":[143,178,196],"developed":[145],"at":[146],"Baidu,":[147],"which":[148,205],"use":[149],"machine":[150],"learning":[151],"techniques":[152,259],"build":[154],"an":[155],"automated":[156,166,187],"intelligent":[158,170,174],"system.":[160,292],"By":[161],"designing":[162],"implementing":[164],"bidding":[167,208],"strategy,":[168],"creation":[175],"models,":[176],"can":[180,233],"transform":[181],"into":[185],"multiple":[186],"tasks":[188,192],"optimize":[190],"these":[191],"in":[193,271],"advanced":[194],"methods.":[195],"is":[197],"brand-new":[199],"architecture":[200,256],"changes":[206],"language":[209],"allocation":[211],"mechanism,":[212],"breaks":[213],"limit":[215],"with":[219],"end-to-end":[220],"retrieval":[222],"framework":[223],"provides":[225],"global":[226],"optimization":[227],"creation.":[230],"This":[231],"increase":[234],"advertiser's":[236],"campaign":[237],"performance,":[238],"user":[240],"experience":[241],"revenue":[244],"simultaneously":[249],"significantly.":[251],"We":[252],"overall":[255],"modeling":[258],"each":[261],"module":[262],"share":[267],"our":[268],"lessons":[269],"learned":[270],"solving":[272],"several":[273],"key":[275],"challenges.":[276],"Finally,":[277],"A/B":[279],"test":[280],"long-term":[282],"grouping":[283],"experiment":[284],"demonstrate":[285],"advancement":[287],"effectiveness":[289]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2019-06-27T00:00:00"}