{"id":"https://openalex.org/W2943228600","doi":"https://doi.org/10.1145/3290607.3313034","title":"Detecting Demographic Bias in Automatically Generated Personas","display_name":"Detecting Demographic Bias in Automatically Generated Personas","publication_year":2019,"publication_date":"2019-04-30","ids":{"openalex":"https://openalex.org/W2943228600","doi":"https://doi.org/10.1145/3290607.3313034","mag":"2943228600"},"language":"en","primary_location":{"id":"doi:10.1145/3290607.3313034","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3290607.3313034","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5083126896","display_name":"Joni Salminen","orcid":"https://orcid.org/0000-0003-3230-0561"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Joni Salminen","raw_affiliation_strings":["Hamad Bin Khalifa University &amp; Turku School of Economics, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University &amp; Turku School of Economics, Doha, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5112865214","display_name":"Soon\u2010gyo Jung","orcid":null},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Soon-Gyo Jung","raw_affiliation_strings":["Hamad Bin Khalifa University, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University, Doha, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5044849571","display_name":"Bernard J. Jansen","orcid":"https://orcid.org/0000-0002-6468-6609"},"institutions":[{"id":"https://openalex.org/I4210144839","display_name":"Hamad bin Khalifa University","ror":"https://ror.org/03eyq4y97","country_code":"QA","type":"education","lineage":["https://openalex.org/I4210144839"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Bernard J. Jansen","raw_affiliation_strings":["Hamad Bin Khalifa University, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Hamad Bin Khalifa University, Doha, Qatar","institution_ids":["https://openalex.org/I4210144839"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I4210144839"],"apc_list":null,"apc_paid":null,"fwci":3.906,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.94609215,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9890000224113464,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9453999996185303,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9646477699279785},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5014023780822754},{"id":"https://openalex.org/keywords/population","display_name":"Population","score":0.46689045429229736},{"id":"https://openalex.org/keywords/raw-data","display_name":"Raw data","score":0.45538097620010376},{"id":"https://openalex.org/keywords/analytics","display_name":"Analytics","score":0.4375859797000885},{"id":"https://openalex.org/keywords/representation","display_name":"Representation (politics)","score":0.43039095401763916},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.2984704375267029},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.2140854299068451},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.12459704279899597},{"id":"https://openalex.org/keywords/demography","display_name":"Demography","score":0.10053950548171997},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.07739368081092834}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9646477699279785},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5014023780822754},{"id":"https://openalex.org/C2908647359","wikidata":"https://www.wikidata.org/wiki/Q2625603","display_name":"Population","level":2,"score":0.46689045429229736},{"id":"https://openalex.org/C132964779","wikidata":"https://www.wikidata.org/wiki/Q2110223","display_name":"Raw data","level":2,"score":0.45538097620010376},{"id":"https://openalex.org/C79158427","wikidata":"https://www.wikidata.org/wiki/Q485396","display_name":"Analytics","level":2,"score":0.4375859797000885},{"id":"https://openalex.org/C2776359362","wikidata":"https://www.wikidata.org/wiki/Q2145286","display_name":"Representation (politics)","level":3,"score":0.43039095401763916},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.2984704375267029},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.2140854299068451},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.12459704279899597},{"id":"https://openalex.org/C149923435","wikidata":"https://www.wikidata.org/wiki/Q37732","display_name":"Demography","level":1,"score":0.10053950548171997},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07739368081092834},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3290607.3313034","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3290607.3313034","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality","score":0.5299999713897705}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W1997002432","https://openalex.org/W2003355522","https://openalex.org/W2132596409","https://openalex.org/W2340696859","https://openalex.org/W2407816088","https://openalex.org/W2507358938","https://openalex.org/W2796410451","https://openalex.org/W2888267224","https://openalex.org/W2898706124"],"related_works":["https://openalex.org/W2947602403","https://openalex.org/W4206818034","https://openalex.org/W4285530126","https://openalex.org/W2810458930","https://openalex.org/W3043404237","https://openalex.org/W2899682221","https://openalex.org/W3015410015","https://openalex.org/W3181873550","https://openalex.org/W2807321295","https://openalex.org/W1889934247"],"abstract_inverted_index":{"We":[0],"investigate":[1],"the":[2,19,23,31,45,61,68,93,110,122,125],"existence":[3],"of":[4,22,28,63,71,76,85,92,112],"demographic":[5],"bias":[6,29,35,46,56],"in":[7,30,74,117],"automatically":[8],"generated":[9,64],"personas":[10,13,72,86,107,119,123],"by":[11,120],"producing":[12],"from":[14],"YouTube":[15],"Analytics":[16],"data.":[17,128],"Despite":[18],"intended":[20],"objectivity":[21],"methodology,":[24],"we":[25],"find":[26],"elements":[27],"data-driven":[32,106],"personas.":[33,65,78],"The":[34,55],"is":[36],"highest":[37],"when":[38,48,59],"doing":[39],"an":[40],"exact":[41],"match":[42],"comparison,":[43],"and":[44,96,103],"decreases":[47,58],"comparing":[49,121],"at":[50],"age":[51],"or":[52],"gender":[53],"level.":[54],"also":[57],"increasing":[60],"number":[62,70,84,99],"For":[66],"example,":[67],"smaller":[69,98],"resulted":[73],"underrepresentation":[75],"female":[77],"This":[79],"suggests":[80],"that":[81],"a":[82,88,97],"higher":[83],"gives":[87],"more":[89],"balanced":[90],"representation":[91],"user":[94],"population":[95],"increases":[100],"biases.":[101],"Researchers":[102],"practitioners":[104],"developing":[105],"should":[108],"consider":[109],"possibility":[111],"algorithmic":[113],"bias,":[114],"even":[115],"unintentional,":[116],"their":[118],"against":[124],"underlying":[126],"raw":[127]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":5},{"year":2024,"cited_by_count":4},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
