{"id":"https://openalex.org/W2888581096","doi":"https://doi.org/10.1145/3289600.3290969","title":"Genie","display_name":"Genie","publication_year":2019,"publication_date":"2019-01-30","ids":{"openalex":"https://openalex.org/W2888581096","doi":"https://doi.org/10.1145/3289600.3290969","mag":"2888581096"},"language":"en","primary_location":{"id":"doi:10.1145/3289600.3290969","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3289600.3290969","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023496111","display_name":"Murat Ali Bay\u0131r","orcid":"https://orcid.org/0000-0003-0311-3994"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Murat Ali Bayir","raw_affiliation_strings":["Microsoft, Redmond, WA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5087948290","display_name":"Mingsen Xu","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Mingsen Xu","raw_affiliation_strings":["Microsoft, Redmond, WA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070934989","display_name":"Yaojia Zhu","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yaojia Zhu","raw_affiliation_strings":["Microsoft, Redmond, WA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5068331721","display_name":"Yifan Shi","orcid":"https://orcid.org/0000-0001-6961-5888"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yifan Shi","raw_affiliation_strings":["Microsoft, Redmond, WA, USA"],"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5023496111"],"corresponding_institution_ids":["https://openalex.org/I1290206253"],"apc_list":null,"apc_paid":null,"fwci":0.8346,"has_fulltext":false,"cited_by_count":9,"citation_normalized_percentile":{"value":0.72847599,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"465","last_page":"473"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11704","display_name":"Mobile Crowdsensing and Crowdsourcing","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11478","display_name":"Caching and Content Delivery","score":0.9944999814033508,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/counterfactual-thinking","display_name":"Counterfactual thinking","score":0.8217964172363281},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7941015958786011},{"id":"https://openalex.org/keywords/reliability","display_name":"Reliability (semiconductor)","score":0.5080583095550537},{"id":"https://openalex.org/keywords/node","display_name":"Node (physics)","score":0.4803013205528259},{"id":"https://openalex.org/keywords/big-data","display_name":"Big data","score":0.4200688600540161},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.28141623735427856},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.08995532989501953}],"concepts":[{"id":"https://openalex.org/C108650721","wikidata":"https://www.wikidata.org/wiki/Q1783253","display_name":"Counterfactual thinking","level":2,"score":0.8217964172363281},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7941015958786011},{"id":"https://openalex.org/C43214815","wikidata":"https://www.wikidata.org/wiki/Q7310987","display_name":"Reliability (semiconductor)","level":3,"score":0.5080583095550537},{"id":"https://openalex.org/C62611344","wikidata":"https://www.wikidata.org/wiki/Q1062658","display_name":"Node (physics)","level":2,"score":0.4803013205528259},{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.4200688600540161},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.28141623735427856},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.08995532989501953},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C163258240","wikidata":"https://www.wikidata.org/wiki/Q25342","display_name":"Power (physics)","level":2,"score":0.0},{"id":"https://openalex.org/C66938386","wikidata":"https://www.wikidata.org/wiki/Q633538","display_name":"Structural engineering","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3289600.3290969","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3289600.3290969","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Twelfth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W1094752974","https://openalex.org/W1454477978","https://openalex.org/W1678356000","https://openalex.org/W1835900096","https://openalex.org/W2021314860","https://openalex.org/W2064987260","https://openalex.org/W2069002575","https://openalex.org/W2069003154","https://openalex.org/W2072623477","https://openalex.org/W2074694452","https://openalex.org/W2080122405","https://openalex.org/W2087018957","https://openalex.org/W2090883204","https://openalex.org/W2110228583","https://openalex.org/W2112508839","https://openalex.org/W2119400430","https://openalex.org/W2122124659","https://openalex.org/W2139273454","https://openalex.org/W2147366534","https://openalex.org/W2149822245","https://openalex.org/W2162979096","https://openalex.org/W2176874128","https://openalex.org/W2188353343","https://openalex.org/W2295598076","https://openalex.org/W2543154812","https://openalex.org/W2782866613","https://openalex.org/W3003609932","https://openalex.org/W3009804075","https://openalex.org/W3102476541"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W3201448254","https://openalex.org/W4286970243","https://openalex.org/W2066431708","https://openalex.org/W4384133558","https://openalex.org/W3025615835","https://openalex.org/W173210993","https://openalex.org/W2390660599","https://openalex.org/W3028847759"],"abstract_inverted_index":{"In":[0],"this":[1],"paper,":[2],"we":[3,47],"propose":[4],"an":[5,20],"offline":[6],"counterfactual":[7],"policy":[8,67,149],"estimation":[9],"framework":[10],"called":[11],"Genie":[12,18,50,73,97,126],"to":[13,29,37,77,89,130,138,144,154],"optimize":[14,139],"Sponsored":[15],"Search":[16],"Marketplace.":[17],"employs":[19,58],"open":[21],"box":[22],"simulation":[23],"engine":[24],"with":[25],"click":[26],"calibration":[27],"model":[28],"compute":[30],"the":[31,38,41,122,132,135],"KPI":[32],"impact":[33],"of":[34,95,114,134],"any":[35],"modification":[36],"system.":[39],"From":[40],"experimental":[42],"results":[43],"on":[44],"Bing":[45,119,140],"traffic,":[46],"showed":[48],"that":[49,57,64,72],"performs":[51],"better":[52],"than":[53,100,108],"existing":[54],"observational":[55],"approaches":[56],"randomized":[59,86],"experiments":[60,87],"for":[61,118],"traffic":[62],"slices":[63],"have":[65],"frequent":[66,148],"updates.":[68],"We":[69],"also":[70],"show":[71],"can":[74],"be":[75,131],"used":[76],"tune":[78],"completely":[79],"new":[80],"policies":[81],"efficiently":[82],"without":[83],"creating":[84],"risky":[85],"due":[88,143],"cold":[90],"start":[91],"problem.":[92],"As":[93],"time":[94],"today,":[96],"hosts":[98],"more":[99,107],"$10000$":[101],"optimization":[102],"jobs":[103,117],"yearly":[104],"which":[105],"runs":[106],"$30$":[109],"Million":[110],"processing":[111],"node":[112],"hours":[113],"big":[115],"data":[116],"Ads.":[120],"For":[121],"last":[123],"3":[124],"years,":[125],"has":[127],"been":[128],"proven":[129],"one":[133],"major":[136],"platforms":[137],"Ads":[141],"Marketplace":[142],"its":[145,152],"reliability":[146],"under":[147],"changes":[150],"and":[151],"efficiency":[153],"minimize":[155],"risks":[156],"in":[157],"real":[158],"experiments.":[159]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2020,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2018-08-31T00:00:00"}
