{"id":"https://openalex.org/W2889295596","doi":"https://doi.org/10.1145/3287560.3287580","title":"On Microtargeting Socially Divisive Ads","display_name":"On Microtargeting Socially Divisive Ads","publication_year":2019,"publication_date":"2019-01-09","ids":{"openalex":"https://openalex.org/W2889295596","doi":"https://doi.org/10.1145/3287560.3287580","mag":"2889295596"},"language":"en","primary_location":{"id":"doi:10.1145/3287560.3287580","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3287560.3287580","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Conference on Fairness, Accountability, and Transparency","raw_type":"proceedings-article"},"type":"preprint","indexed_in":["arxiv","crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/1808.09218","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5017184023","display_name":"Filipe Nunes Ribeiro","orcid":"https://orcid.org/0000-0003-0452-4234"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Filipe N. Ribeiro","raw_affiliation_strings":["UFOP/UFMG, Brazil"],"affiliations":[{"raw_affiliation_string":"UFOP/UFMG, Brazil","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5057029055","display_name":"Koustuv Saha","orcid":"https://orcid.org/0000-0002-8872-2934"},"institutions":[{"id":"https://openalex.org/I130701444","display_name":"Georgia Institute of Technology","ror":"https://ror.org/01zkghx44","country_code":"US","type":"education","lineage":["https://openalex.org/I130701444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Koustuv Saha","raw_affiliation_strings":["Georgia Tech, US","ECE GeorgiaTech - School of Electrical and Computer Engineering - Georgia Insitute of Technology (Van Leer Electrical Engineering Building 777 Atlantic Drive NW Atlanta, GA - United States)"],"affiliations":[{"raw_affiliation_string":"Georgia Tech, US","institution_ids":["https://openalex.org/I130701444"]},{"raw_affiliation_string":"ECE GeorgiaTech - School of Electrical and Computer Engineering - Georgia Insitute of Technology (Van Leer Electrical Engineering Building 777 Atlantic Drive NW Atlanta, GA - United States)","institution_ids":["https://openalex.org/I130701444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033317835","display_name":"Mahmoudreza Babaei","orcid":"https://orcid.org/0000-0003-1141-9758"},"institutions":[{"id":"https://openalex.org/I4210121786","display_name":"Max Planck Institute for Software Systems","ror":"https://ror.org/02pe2kf23","country_code":"DE","type":"facility","lineage":["https://openalex.org/I149899117","https://openalex.org/I4210121786"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Mahmoudreza Babaei","raw_affiliation_strings":["MPI-SWS, Germany"],"affiliations":[{"raw_affiliation_string":"MPI-SWS, Germany","institution_ids":["https://openalex.org/I4210121786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5024892584","display_name":"Lucas Henrique","orcid":null},"institutions":[{"id":"https://openalex.org/I4210134014","display_name":"Hospital das Cl\u00ednicas da Universidade Federal de Minas Gerais","ror":"https://ror.org/035rpst33","country_code":"BR","type":"healthcare","lineage":["https://openalex.org/I4210134014"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Lucas Henrique","raw_affiliation_strings":["UFMG, Brazil"],"affiliations":[{"raw_affiliation_string":"UFMG, Brazil","institution_ids":["https://openalex.org/I4210134014"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5109352872","display_name":"Johnnatan Messias","orcid":null},"institutions":[{"id":"https://openalex.org/I4210121786","display_name":"Max Planck Institute for Software Systems","ror":"https://ror.org/02pe2kf23","country_code":"DE","type":"facility","lineage":["https://openalex.org/I149899117","https://openalex.org/I4210121786"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Johnnatan Messias","raw_affiliation_strings":["MPI-SWS, Germany"],"affiliations":[{"raw_affiliation_string":"MPI-SWS, Germany","institution_ids":["https://openalex.org/I4210121786"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5085054435","display_name":"Fabr\u00ed\u00adcio Benevenuto","orcid":"https://orcid.org/0000-0001-6875-6259"},"institutions":[{"id":"https://openalex.org/I4210134014","display_name":"Hospital das Cl\u00ednicas da Universidade Federal de Minas Gerais","ror":"https://ror.org/035rpst33","country_code":"BR","type":"healthcare","lineage":["https://openalex.org/I4210134014"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Fabricio Benevenuto","raw_affiliation_strings":["UFMG, Brazil"],"affiliations":[{"raw_affiliation_string":"UFMG, Brazil","institution_ids":["https://openalex.org/I4210134014"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033477761","display_name":"Oana Goga","orcid":"https://orcid.org/0000-0003-4635-5088"},"institutions":[{"id":"https://openalex.org/I899635006","display_name":"Universit\u00e9 Grenoble Alpes","ror":"https://ror.org/02rx3b187","country_code":"FR","type":"education","lineage":["https://openalex.org/I899635006"]},{"id":"https://openalex.org/I106785703","display_name":"Institut polytechnique de Grenoble","ror":"https://ror.org/05sbt2524","country_code":"FR","type":"education","lineage":["https://openalex.org/I106785703","https://openalex.org/I899635006"]},{"id":"https://openalex.org/I1294671590","display_name":"Centre National de la Recherche Scientifique","ror":"https://ror.org/02feahw73","country_code":"FR","type":"funder","lineage":["https://openalex.org/I1294671590"]},{"id":"https://openalex.org/I4210104430","display_name":"Laboratoire d'Informatique de Grenoble","ror":"https://ror.org/01c8rcg82","country_code":"FR","type":"facility","lineage":["https://openalex.org/I106785703","https://openalex.org/I1294671590","https://openalex.org/I1294671590","https://openalex.org/I1326498283","https://openalex.org/I4210104430","https://openalex.org/I4210159245","https://openalex.org/I899635006","https://openalex.org/I899635006"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Oana Goga","raw_affiliation_strings":["Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG, France"],"affiliations":[{"raw_affiliation_string":"Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG, France","institution_ids":["https://openalex.org/I4210104430","https://openalex.org/I1294671590","https://openalex.org/I899635006","https://openalex.org/I106785703"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067688305","display_name":"Krishna P. Gummadi","orcid":"https://orcid.org/0000-0003-1256-8800"},"institutions":[{"id":"https://openalex.org/I4210121786","display_name":"Max Planck Institute for Software Systems","ror":"https://ror.org/02pe2kf23","country_code":"DE","type":"facility","lineage":["https://openalex.org/I149899117","https://openalex.org/I4210121786"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Krishna P. Gummadi","raw_affiliation_strings":["MPI-SWS, Germany"],"affiliations":[{"raw_affiliation_string":"MPI-SWS, Germany","institution_ids":["https://openalex.org/I4210121786"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5074435310","display_name":"Elissa M. Redmiles","orcid":"https://orcid.org/0000-0003-3930-8128"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Elissa M. Redmiles","raw_affiliation_strings":["University of Maryland, US","ECE - University of Maryland - Department of Electrical and Computer Engineering [Univ. of Maryland] (Department of Electrical & Computer Engineering 2405 A.V. Williams Bldg. University of Maryland College Park, MD 20742 - United States)"],"affiliations":[{"raw_affiliation_string":"University of Maryland, US","institution_ids":[]},{"raw_affiliation_string":"ECE - University of Maryland - Department of Electrical and Computer Engineering [Univ. of Maryland] (Department of Electrical & Computer Engineering 2405 A.V. Williams Bldg. University of Maryland College Park, MD 20742 - United States)","institution_ids":["https://openalex.org/I66946132"]}]}],"institutions":[],"countries_distinct_count":4,"institutions_distinct_count":9,"corresponding_author_ids":["https://openalex.org/A5017184023"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":29.7461,"has_fulltext":false,"cited_by_count":91,"citation_normalized_percentile":{"value":0.99595884,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":98,"max":100},"biblio":{"volume":null,"issue":null,"first_page":"140","last_page":"149"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11147","display_name":"Misinformation and Its Impacts","score":0.9902999997138977,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9890999794006348,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4808238744735718}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4808238744735718}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/3287560.3287580","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3287560.3287580","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Conference on Fairness, Accountability, and Transparency","raw_type":"proceedings-article"},{"id":"pmh:oai:arXiv.org:1808.09218","is_oa":true,"landing_page_url":"http://arxiv.org/abs/1808.09218","pdf_url":"https://arxiv.org/pdf/1808.09218","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"pmh:oai:HAL:hal-02000270v1","is_oa":false,"landing_page_url":"https://hal.science/hal-02000270","pdf_url":null,"source":{"id":"https://openalex.org/S4406922461","display_name":"SPIRE - Sciences Po Institutional REpository","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"ACM Fairness, Accountability and Transparency Conference, Jan 2019, Atlanta, Georgia, United States. pp.140-149, ⟨10.1145/3287560.3287580⟩","raw_type":"Conference papers"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:1808.09218","is_oa":true,"landing_page_url":"http://arxiv.org/abs/1808.09218","pdf_url":"https://arxiv.org/pdf/1808.09218","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":24,"referenced_works":["https://openalex.org/W1648303880","https://openalex.org/W1995358441","https://openalex.org/W2096834156","https://openalex.org/W2178519838","https://openalex.org/W2303924600","https://openalex.org/W2613004929","https://openalex.org/W2613988912","https://openalex.org/W2764049446","https://openalex.org/W2764332164","https://openalex.org/W2781670047","https://openalex.org/W2790166049","https://openalex.org/W2791544114","https://openalex.org/W2793294490","https://openalex.org/W2794342582","https://openalex.org/W2794651469","https://openalex.org/W2807932051","https://openalex.org/W2810359804","https://openalex.org/W2883729868","https://openalex.org/W2905621380","https://openalex.org/W2950288447","https://openalex.org/W2962972034","https://openalex.org/W2963008590","https://openalex.org/W2963908320","https://openalex.org/W3103442714"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2899084033","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W4391913857","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052"],"abstract_inverted_index":{"Targeted":[0],"advertising":[1,16,92],"is":[2],"meant":[3],"to":[4,11,24,29,53,72,85,94,122,158,172,226],"improve":[5],"the":[6,70,77,114,136,139,179,203,213],"efficiency":[7],"of":[8,66,138,190,194,216],"matching":[9],"advertisers":[10,23,227],"their":[12,57],"customers.":[13],"However,":[14],"targeted":[15,39,91,171],"can":[17],"also":[18],"be":[19],"abused":[20],"by":[21,44,178],"malicious":[22,49,67,230],"efficiently":[25,95],"reach":[26],"people":[27,156],"susceptible":[28],"false":[30],"stories,":[31],"stoke":[32],"grievances,":[33],"and":[34,46,56,132,192,223],"incite":[35],"social":[36],"conflict.":[37],"Since":[38],"ads":[40,50,97,147,169],"are":[41,51,148,170],"not":[42],"seen":[43],"non-targeted":[45],"non-vulnerable":[47],"people,":[48],"likely":[52],"go":[54],"unreported":[55],"effects":[58],"undetected.":[59],"This":[60],"work":[61],"examines":[62],"a":[63],"specific":[64],"case":[65],"advertising,":[68],"exploring":[69],"extent":[71],"which":[73],"political":[74,128,195],"ads1":[75],"from":[76,155],"Russian":[78],"Intelligence":[79],"Research":[80],"Agency":[81],"(IRA)":[82],"run":[83],"prior":[84],"2016":[86],"U.S.":[87,119],"elections":[88],"exploited":[89],"Facebook's":[90],"infrastructure":[93],"target":[96],"on":[98,201],"divisive":[99,168],"or":[100],"polarizing":[101],"topics":[102],"(e.g.,":[103],"immigration,":[104],"race-based":[105],"policing)":[106],"at":[107],"vulnerable":[108],"sub-populations.":[109],"In":[110],"particular,":[111],"we":[112],"do":[113],"following:":[115],"(a)":[116],"We":[117,164,198,210],"conduct":[118],"census-representative":[120],"surveys":[121,143],"characterize":[123,165],"how":[124,166,202,212],"users":[125,222],"with":[126],"different":[127,153,159],"ideologies":[129],"report,":[130],"approve,":[131],"perceive":[133],"truth":[134],"in":[135],"content":[137,191],"IRA":[140],"ads.":[141,196],"Our":[142,182],"show":[144,211],"that":[145,174],"many":[146],"\"divisive\":":[149],"they":[150],"elicit":[151],"very":[152],"reactions":[154],"belonging":[157],"socially":[160],"salient":[161],"groups.":[162],"(b)":[163],"these":[167],"sub-populations":[173],"feel":[175],"particularly":[176,199],"aggrieved":[177],"status":[180],"quo.":[181],"findings":[183],"support":[184],"existing":[185],"calls":[186],"for":[187],"greater":[188],"transparency":[189],"targeting":[193],"(c)":[197],"focus":[200],"Facebook":[204,219],"ad":[205],"API":[206],"facilitates":[207],"such":[208,229],"targeting.":[209,231],"enormous":[214],"amount":[215],"personal":[217],"data":[218],"aggregates":[220],"about":[221],"makes":[224],"available":[225],"enables":[228]},"counts_by_year":[{"year":2026,"cited_by_count":3},{"year":2025,"cited_by_count":11},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":12},{"year":2022,"cited_by_count":17},{"year":2021,"cited_by_count":14},{"year":2020,"cited_by_count":19},{"year":2019,"cited_by_count":6}],"updated_date":"2026-03-20T23:20:44.827607","created_date":"2018-09-07T00:00:00"}