{"id":"https://openalex.org/W2914001430","doi":"https://doi.org/10.1145/3283458.3283516","title":"Persuasion in eCommerce","display_name":"Persuasion in eCommerce","publication_year":2018,"publication_date":"2018-12-03","ids":{"openalex":"https://openalex.org/W2914001430","doi":"https://doi.org/10.1145/3283458.3283516","mag":"2914001430"},"language":"en","primary_location":{"id":"doi:10.1145/3283458.3283516","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3283458.3283516","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004413011","display_name":"Makuochi Nkwo","orcid":"https://orcid.org/0000-0002-9774-9602"},"institutions":[{"id":"https://openalex.org/I2799770396","display_name":"Paul University Awka","ror":"https://ror.org/03hwy2z57","country_code":"NG","type":"education","lineage":["https://openalex.org/I2799770396"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Makuochi Nkwo","raw_affiliation_strings":["Paul University Awka, Anambra, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Paul University Awka, Anambra, Nigeria","institution_ids":["https://openalex.org/I2799770396"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034768623","display_name":"Rita Orji","orcid":"https://orcid.org/0000-0001-6152-8034"},"institutions":[{"id":"https://openalex.org/I129902397","display_name":"Dalhousie University","ror":"https://ror.org/01e6qks80","country_code":"CA","type":"education","lineage":["https://openalex.org/I129902397"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Rita Orji","raw_affiliation_strings":["Dalhousie University, Halifax, NS, Halifax, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dalhousie University, Halifax, NS, Halifax, Canada","institution_ids":["https://openalex.org/I129902397"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.8301,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.7692477,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T13194","display_name":"ICT in Developing Communities","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9843999743461609,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9769999980926514,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.9040055274963379},{"id":"https://openalex.org/keywords/indigenous","display_name":"Indigenous","score":0.6865094304084778},{"id":"https://openalex.org/keywords/persuasive-technology","display_name":"Persuasive technology","score":0.6745870113372803},{"id":"https://openalex.org/keywords/amazon-rainforest","display_name":"Amazon rainforest","score":0.5459491610527039},{"id":"https://openalex.org/keywords/multiculturalism","display_name":"Multiculturalism","score":0.5212893486022949},{"id":"https://openalex.org/keywords/elaboration-likelihood-model","display_name":"Elaboration likelihood model","score":0.49694064259529114},{"id":"https://openalex.org/keywords/persuasive-communication","display_name":"Persuasive communication","score":0.4499713182449341},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.4358940124511719},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.4245072901248932},{"id":"https://openalex.org/keywords/behaviour-change","display_name":"Behaviour change","score":0.4239971339702606},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22579485177993774},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.08548510074615479}],"concepts":[{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.9040055274963379},{"id":"https://openalex.org/C55958113","wikidata":"https://www.wikidata.org/wiki/Q169480","display_name":"Indigenous","level":2,"score":0.6865094304084778},{"id":"https://openalex.org/C100143864","wikidata":"https://www.wikidata.org/wiki/Q2902255","display_name":"Persuasive technology","level":3,"score":0.6745870113372803},{"id":"https://openalex.org/C535291247","wikidata":"https://www.wikidata.org/wiki/Q177567","display_name":"Amazon rainforest","level":2,"score":0.5459491610527039},{"id":"https://openalex.org/C542530943","wikidata":"https://www.wikidata.org/wiki/Q190656","display_name":"Multiculturalism","level":2,"score":0.5212893486022949},{"id":"https://openalex.org/C2780402292","wikidata":"https://www.wikidata.org/wiki/Q282853","display_name":"Elaboration likelihood model","level":3,"score":0.49694064259529114},{"id":"https://openalex.org/C2992000405","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasive communication","level":3,"score":0.4499713182449341},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.4358940124511719},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4245072901248932},{"id":"https://openalex.org/C3020759390","wikidata":"https://www.wikidata.org/wiki/Q4880694","display_name":"Behaviour change","level":3,"score":0.4239971339702606},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22579485177993774},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.08548510074615479},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C118552586","wikidata":"https://www.wikidata.org/wiki/Q7867","display_name":"Psychiatry","level":1,"score":0.0},{"id":"https://openalex.org/C27415008","wikidata":"https://www.wikidata.org/wiki/Q7256382","display_name":"Psychological intervention","level":2,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3283458.3283516","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3283458.3283516","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":12,"referenced_works":["https://openalex.org/W1550332727","https://openalex.org/W1864731401","https://openalex.org/W1987523869","https://openalex.org/W1997136459","https://openalex.org/W2112786892","https://openalex.org/W2416323622","https://openalex.org/W2474349496","https://openalex.org/W2539865228","https://openalex.org/W2571574484","https://openalex.org/W2793848360","https://openalex.org/W2798489706","https://openalex.org/W2913570934"],"related_works":["https://openalex.org/W2078262023","https://openalex.org/W2903800454","https://openalex.org/W2166516789","https://openalex.org/W4295942716","https://openalex.org/W2165096662","https://openalex.org/W2049539380","https://openalex.org/W4385783535","https://openalex.org/W1514594677","https://openalex.org/W2167460962","https://openalex.org/W4380879611"],"abstract_inverted_index":{"Persuasive":[0,36],"technologies":[1],"have":[2],"been":[3],"shown":[4],"to":[5,84,97],"motivate":[6],"a":[7,82],"desirable":[8],"change":[9],"of":[10,30,64],"behavior":[11],"in":[12,40,61],"various":[13],"domains":[14],"like":[15],"education,":[16],"health,":[17],"and":[18,46,70,87],"eCommerce.":[19],"Using":[20],"the":[21,28,31,35,41,62,65],"expert":[22],"evaluation":[23],"methodology,":[24],"this":[25],"study":[26,53,78],"compared":[27],"implementation":[29,63],"persuasive":[32,66],"principles":[33,67],"from":[34],"System":[37],"Design":[38],"(PSD)":[39],"Amazon":[42,69],"(a":[43],"western":[44],"eCommerce)":[45],"Jumia":[47],"(an":[48],"indigenous":[49],"African":[50],"eCommerce).":[51],"Our":[52],"reveals":[54],"that":[55],"although":[56],"there":[57,72],"are":[58,73],"some":[59],"similarities":[60],"across":[68],"Jumia,":[71],"also":[74],"significant":[75],"differences.":[76],"This":[77],"could":[79],"serve":[80,98],"as":[81],"guide":[83],"eCommerce":[85,95],"designers":[86],"e-business":[88],"developers":[89],"for":[90],"building":[91],"or":[92],"improving":[93],"existing":[94],"platforms":[96],"multicultural":[99],"audiences.":[100]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":3}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}