{"id":"https://openalex.org/W2913570934","doi":"https://doi.org/10.1145/3283458.3283479","title":"Persuasive technology in African context","display_name":"Persuasive technology in African context","publication_year":2018,"publication_date":"2018-12-03","ids":{"openalex":"https://openalex.org/W2913570934","doi":"https://doi.org/10.1145/3283458.3283479","mag":"2913570934"},"language":"en","primary_location":{"id":"doi:10.1145/3283458.3283479","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3283458.3283479","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5004413011","display_name":"Makuochi Nkwo","orcid":"https://orcid.org/0000-0002-9774-9602"},"institutions":[{"id":"https://openalex.org/I2799770396","display_name":"Paul University Awka","ror":"https://ror.org/03hwy2z57","country_code":"NG","type":"education","lineage":["https://openalex.org/I2799770396"]}],"countries":["NG"],"is_corresponding":false,"raw_author_name":"Makuochi Nkwo","raw_affiliation_strings":["Paul University Awka, Anambra, Nigeria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Paul University Awka, Anambra, Nigeria","institution_ids":["https://openalex.org/I2799770396"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034768623","display_name":"Rita Orji","orcid":"https://orcid.org/0000-0001-6152-8034"},"institutions":[{"id":"https://openalex.org/I129902397","display_name":"Dalhousie University","ror":"https://ror.org/01e6qks80","country_code":"CA","type":"education","lineage":["https://openalex.org/I129902397"]}],"countries":["CA"],"is_corresponding":false,"raw_author_name":"Rita Orji","raw_affiliation_strings":["Dalhousie University, Halifax, NS, Halifax, Canada"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Dalhousie University, Halifax, NS, Halifax, Canada","institution_ids":["https://openalex.org/I129902397"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":10.1357,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.98594675,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"10"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9973000288009644,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9930999875068665,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/operationalization","display_name":"Operationalization","score":0.8952406644821167},{"id":"https://openalex.org/keywords/persuasive-technology","display_name":"Persuasive technology","score":0.7420737743377686},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.643181324005127},{"id":"https://openalex.org/keywords/knowledge-management","display_name":"Knowledge management","score":0.47077178955078125},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.42572110891342163},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.4043358564376831},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.30543041229248047},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2987278699874878},{"id":"https://openalex.org/keywords/persuasion","display_name":"Persuasion","score":0.1351238191127777},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.12074244022369385}],"concepts":[{"id":"https://openalex.org/C9354725","wikidata":"https://www.wikidata.org/wiki/Q286017","display_name":"Operationalization","level":2,"score":0.8952406644821167},{"id":"https://openalex.org/C100143864","wikidata":"https://www.wikidata.org/wiki/Q2902255","display_name":"Persuasive technology","level":3,"score":0.7420737743377686},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.643181324005127},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.47077178955078125},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.42572110891342163},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4043358564376831},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.30543041229248047},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2987278699874878},{"id":"https://openalex.org/C2781310500","wikidata":"https://www.wikidata.org/wiki/Q1231428","display_name":"Persuasion","level":2,"score":0.1351238191127777},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.12074244022369385},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3283458.3283479","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3283458.3283479","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Second African Conference for Human Computer Interaction: Thriving Communities","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.5199999809265137,"display_name":"Partnerships for the goals","id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":23,"referenced_works":["https://openalex.org/W1455990749","https://openalex.org/W1493500790","https://openalex.org/W1550332727","https://openalex.org/W1970794815","https://openalex.org/W1987523869","https://openalex.org/W1997136459","https://openalex.org/W2016128192","https://openalex.org/W2017487143","https://openalex.org/W2019853574","https://openalex.org/W2094204378","https://openalex.org/W2112786892","https://openalex.org/W2168569455","https://openalex.org/W2393828797","https://openalex.org/W2416323622","https://openalex.org/W2474349496","https://openalex.org/W2539865228","https://openalex.org/W2571574484","https://openalex.org/W2627483735","https://openalex.org/W2793848360","https://openalex.org/W2798451205","https://openalex.org/W2798704443","https://openalex.org/W3010879926","https://openalex.org/W3094202663"],"related_works":["https://openalex.org/W2944277854","https://openalex.org/W2258359646","https://openalex.org/W2493324121","https://openalex.org/W4234402960","https://openalex.org/W4210958110","https://openalex.org/W2483613126","https://openalex.org/W4210994448","https://openalex.org/W4386824558","https://openalex.org/W4394927648","https://openalex.org/W3155991788"],"abstract_inverted_index":{"Research":[0],"has":[1],"shown":[2],"the":[3,28,39,57,61,106,125,137,143,162,191,200,215,221,232],"effectiveness":[4],"of":[5,27,31,47,64,136,154,161,164,188,210,234],"persuasive":[6,32,50,76,118,174,235],"technologies":[7,33],"in":[8,12,56,105,122,167,228,237],"promoting":[9],"desirable":[10,103],"behaviors":[11],"many":[13],"domains":[14],"such":[15],"as":[16],"marketing":[17],"and":[18,178,189,225,240],"eCommerce.":[19,145],"However,":[20],"according":[21],"to":[22,54,68,74,81,94,101,115,157,176,220],"a":[23,45,147,152,211],"recent":[24],"meta-review,":[25],"most":[26],"existing":[29],"studies":[30],"have":[34],"focused":[35],"on":[36,49,85,142,199],"people":[37],"from":[38,214],"developed":[40],"countries.":[41],"There":[42],"is":[43,67,92],"still":[44],"dearth":[46],"research":[48],"technology":[51,77],"(PT)":[52,78],"application":[53],"eCommerce,":[55],"African":[58,71,88,107,238],"context.":[59,108],"Therefore,":[60],"overall":[62],"objective":[63],"this":[65],"paper":[66],"study":[69,153,213],"an":[70,112],"online":[72],"marketplace":[73],"identify":[75],"techniques":[79,98,119,139,166,175,196,236],"used":[80,100,121],"optimize":[82],"customer":[83],"experiences":[84],"Jumia":[86,123,144,171,201],"(an":[87],"eCommerce":[89,110,246],"site).":[90],"It":[91,181],"essential":[93],"evaluate":[95],"how":[96,134],"PT":[97,138,165,195],"were":[99,120,197],"motivate":[102],"behaviours":[104],"Consequently,":[109],"conducted":[111,151],"expert":[113],"evaluation":[114],"deconstruct":[116],"what":[117],"using":[124],"Persuasive":[126,223],"System":[127],"Design":[128],"(PSD)":[129],"framework.":[130],"We":[131,218],"also":[132,182],"analyzed":[133],"each":[135],"was":[140],"operationalized":[141,198],"As":[146],"secondary":[148],"objective,":[149],"we":[150,204],"112":[155],"users":[156],"determine":[158],"their":[159],"awareness":[160],"use":[163],"Jumia.":[168],"The":[169],"results":[170],"employed":[172],"some":[173,242],"attract":[177],"retain":[179],"customers.":[180],"shows":[183],"that":[184,193,209],"customers":[185],"are":[186],"aware":[187],"appreciated":[190],"fact":[192],"certain":[194],"site.":[202],"Finally,":[203],"compared":[205],"our":[206],"findings":[207],"with":[208],"similar":[212],"Western":[216],"culture.":[217],"contribute":[219],"AfriCHI,":[222],"Technology,":[224],"HCI":[226],"community":[227],"general":[229],"by":[230],"establishing":[231],"applicability":[233],"context":[239],"suggesting":[241],"design":[243],"implications":[244],"for":[245],"sites.":[247]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}
