{"id":"https://openalex.org/W2804102411","doi":"https://doi.org/10.1145/3229335.3229340","title":"The Benefit of Being Second: An Event Study of Social Media Adoption","display_name":"The Benefit of Being Second: An Event Study of Social Media Adoption","publication_year":2018,"publication_date":"2018-05-25","ids":{"openalex":"https://openalex.org/W2804102411","doi":"https://doi.org/10.1145/3229335.3229340","mag":"2804102411"},"language":"en","primary_location":{"id":"doi:10.1145/3229335.3229340","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3229335.3229340","pdf_url":null,"source":{"id":"https://openalex.org/S4210234096","display_name":"ACM SIGMIS Database the DATABASE for Advances in Information Systems","issn_l":"0095-0033","issn":["0095-0033","1532-0936","2331-1584","2331-1622"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGMIS Database: the DATABASE for Advances in Information Systems","raw_type":"journal-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://iu.tind.io/record/722","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5040066757","display_name":"Jeff Cummings","orcid":null},"institutions":[{"id":"https://openalex.org/I153901656","display_name":"University of North Carolina Wilmington","ror":"https://ror.org/02t0qr014","country_code":"US","type":"education","lineage":["https://openalex.org/I153901656"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jeff Cummings","raw_affiliation_strings":["University of North Carolina Wilmington"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of North Carolina Wilmington","institution_ids":["https://openalex.org/I153901656"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5073216478","display_name":"Alan R. Dennis","orcid":"https://orcid.org/0000-0002-6439-6134"},"institutions":[{"id":"https://openalex.org/I592451","display_name":"Indiana University","ror":"https://ror.org/01kg8sb98","country_code":"US","type":"education","lineage":["https://openalex.org/I592451"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Alan Dennis","raw_affiliation_strings":["Indiana University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Indiana University","institution_ids":["https://openalex.org/I592451"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5097704654","display_name":"Shawn O'Donoghue","orcid":null},"institutions":[{"id":"https://openalex.org/I94658018","display_name":"University of Memphis","ror":"https://ror.org/01cq23130","country_code":"US","type":"education","lineage":["https://openalex.org/I94658018"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shawn O'Donoghue","raw_affiliation_strings":["University of Memphis"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Memphis","institution_ids":["https://openalex.org/I94658018"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5012497323","display_name":"Kevin Cooney","orcid":null},"institutions":[{"id":"https://openalex.org/I4210089985","display_name":"Amazon (Germany)","ror":"https://ror.org/00b9ktm87","country_code":"DE","type":"company","lineage":["https://openalex.org/I1311688040","https://openalex.org/I4210089985"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Kevin Cooney","raw_affiliation_strings":["Amazon, Inc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Amazon, Inc","institution_ids":["https://openalex.org/I4210089985"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.08158695,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"49","issue":"2","first_page":"54","last_page":"78"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9991999864578247,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9991000294685364,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/competitor-analysis","display_name":"Competitor analysis","score":0.9304898977279663},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.7691699862480164},{"id":"https://openalex.org/keywords/early-adopter","display_name":"Early adopter","score":0.6734320521354675},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.632187008857727},{"id":"https://openalex.org/keywords/value","display_name":"Value (mathematics)","score":0.6177238821983337},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.5302303433418274},{"id":"https://openalex.org/keywords/emerging-technologies","display_name":"Emerging technologies","score":0.4831959009170532},{"id":"https://openalex.org/keywords/event","display_name":"Event (particle physics)","score":0.45381635427474976},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.35305193066596985},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.10415118932723999},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.07200372219085693}],"concepts":[{"id":"https://openalex.org/C127576917","wikidata":"https://www.wikidata.org/wiki/Q624630","display_name":"Competitor analysis","level":2,"score":0.9304898977279663},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.7691699862480164},{"id":"https://openalex.org/C125502","wikidata":"https://www.wikidata.org/wiki/Q1153279","display_name":"Early adopter","level":2,"score":0.6734320521354675},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.632187008857727},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6177238821983337},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5302303433418274},{"id":"https://openalex.org/C207267971","wikidata":"https://www.wikidata.org/wiki/Q120208","display_name":"Emerging technologies","level":2,"score":0.4831959009170532},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.45381635427474976},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.35305193066596985},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10415118932723999},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.07200372219085693},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3229335.3229340","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3229335.3229340","pdf_url":null,"source":{"id":"https://openalex.org/S4210234096","display_name":"ACM SIGMIS Database the DATABASE for Advances in Information Systems","issn_l":"0095-0033","issn":["0095-0033","1532-0936","2331-1584","2331-1622"],"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/P4310319798","host_organization_name":"Association for Computing Machinery","host_organization_lineage":["https://openalex.org/P4310319798"],"host_organization_lineage_names":["Association for Computing Machinery"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"ACM SIGMIS Database: the DATABASE for Advances in Information Systems","raw_type":"journal-article"},{"id":"pmh:oai:iu.tind.io:722","is_oa":true,"landing_page_url":"http://iu.tind.io/record/722","pdf_url":null,"source":{"id":"https://openalex.org/S4306402656","display_name":"IUScholarWorks Open (Indiana University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I592451","host_organization_name":"Indiana University","host_organization_lineage":["https://openalex.org/I592451"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://iu.tind.io/record/722","raw_type":"Text"}],"best_oa_location":{"id":"pmh:oai:iu.tind.io:722","is_oa":true,"landing_page_url":"http://iu.tind.io/record/722","pdf_url":null,"source":{"id":"https://openalex.org/S4306402656","display_name":"IUScholarWorks Open (Indiana University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I592451","host_organization_name":"Indiana University","host_organization_lineage":["https://openalex.org/I592451"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-nd","license_id":"https://openalex.org/licenses/cc-by-nc-nd","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://iu.tind.io/record/722","raw_type":"Text"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":119,"referenced_works":["https://openalex.org/W25568037","https://openalex.org/W1481699316","https://openalex.org/W1485916023","https://openalex.org/W1487531252","https://openalex.org/W1522581641","https://openalex.org/W1533968683","https://openalex.org/W1548345105","https://openalex.org/W1561070268","https://openalex.org/W1580741241","https://openalex.org/W1587560705","https://openalex.org/W1607031738","https://openalex.org/W1788647087","https://openalex.org/W1918570226","https://openalex.org/W1966144537","https://openalex.org/W1967395701","https://openalex.org/W1970404990","https://openalex.org/W1973331032","https://openalex.org/W1980324747","https://openalex.org/W1983586681","https://openalex.org/W1985749074","https://openalex.org/W1986757771","https://openalex.org/W1988991843","https://openalex.org/W1989538307","https://openalex.org/W1993194278","https://openalex.org/W1993703856","https://openalex.org/W2004171936","https://openalex.org/W2005651917","https://openalex.org/W2005914253","https://openalex.org/W2010997253","https://openalex.org/W2015268974","https://openalex.org/W2021015364","https://openalex.org/W2021638366","https://openalex.org/W2023596193","https://openalex.org/W2027039996","https://openalex.org/W2027116170","https://openalex.org/W2027597802","https://openalex.org/W2035771545","https://openalex.org/W2049291682","https://openalex.org/W2061977616","https://openalex.org/W2077996704","https://openalex.org/W2079633841","https://openalex.org/W2080230317","https://openalex.org/W2081208077","https://openalex.org/W2091775201","https://openalex.org/W2093657153","https://openalex.org/W2096425259","https://openalex.org/W2099556653","https://openalex.org/W2101043223","https://openalex.org/W2101356889","https://openalex.org/W2101718392","https://openalex.org/W2106234524","https://openalex.org/W2108818539","https://openalex.org/W2109024756","https://openalex.org/W2111255674","https://openalex.org/W2111995023","https://openalex.org/W2113305199","https://openalex.org/W2114469794","https://openalex.org/W2115273186","https://openalex.org/W2117013770","https://openalex.org/W2117083060","https://openalex.org/W2118477499","https://openalex.org/W2119816321","https://openalex.org/W2120027247","https://openalex.org/W2120612169","https://openalex.org/W2122679534","https://openalex.org/W2123601949","https://openalex.org/W2128778916","https://openalex.org/W2131773668","https://openalex.org/W2133401531","https://openalex.org/W2136120210","https://openalex.org/W2145681829","https://openalex.org/W2146434703","https://openalex.org/W2149408458","https://openalex.org/W2154374169","https://openalex.org/W2154509588","https://openalex.org/W2157375194","https://openalex.org/W2158959885","https://openalex.org/W2159134604","https://openalex.org/W2163883525","https://openalex.org/W2169736278","https://openalex.org/W2169855821","https://openalex.org/W2171160038","https://openalex.org/W2171851100","https://openalex.org/W2174476841","https://openalex.org/W2179517840","https://openalex.org/W2184715609","https://openalex.org/W2235567502","https://openalex.org/W2251883511","https://openalex.org/W2266639535","https://openalex.org/W2401494627","https://openalex.org/W2408679220","https://openalex.org/W2604191123","https://openalex.org/W2605968929","https://openalex.org/W2612428913","https://openalex.org/W2996762106","https://openalex.org/W2996963619","https://openalex.org/W2999957753","https://openalex.org/W3000569951","https://openalex.org/W3011132531","https://openalex.org/W3015442651","https://openalex.org/W3122789689","https://openalex.org/W3123076728","https://openalex.org/W3124342358","https://openalex.org/W3124536214","https://openalex.org/W4231546411","https://openalex.org/W4232201694","https://openalex.org/W4234081717","https://openalex.org/W4235100194","https://openalex.org/W4243348960","https://openalex.org/W4249865149","https://openalex.org/W4250315842","https://openalex.org/W4250940244","https://openalex.org/W4285719527","https://openalex.org/W4292492728","https://openalex.org/W4300567850","https://openalex.org/W6631368699","https://openalex.org/W6669703415","https://openalex.org/W6686127503","https://openalex.org/W7029095783"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2358804928","https://openalex.org/W4225710828","https://openalex.org/W1998528887","https://openalex.org/W2965538880","https://openalex.org/W1601893083","https://openalex.org/W2528370785","https://openalex.org/W4200335562","https://openalex.org/W2804102411","https://openalex.org/W120485128"],"abstract_inverted_index":{"New":[0],"technologies":[1,49,149,152,158],"are":[2,167],"continually":[3],"being":[4],"introduced":[5],"and":[6,33,82,94,150,159],"changing":[7],"how":[8],"firms":[9,99],"interact":[10],"with":[11],"their":[12],"customers.":[13],"Because":[14],"of":[15,19,22,75,91,111,153],"this":[16],"rapid":[17],"rate":[18],"change,":[20],"one":[21],"the":[23,70,89,108,118,154],"most":[24],"fundamental":[25],"questions":[26],"a":[27,37,60,163],"firm":[28,73],"faces":[29],"is":[30,41],"deciding":[31],"whether,":[32],"when,":[34],"to":[35,68,169],"adopt":[36],"new":[38,146],"technology.":[39],"This":[40,130],"even":[42],"more":[43,123],"challenging":[44],"for":[45,136],"public":[46],"social":[47,78,147],"media":[48,79,148],"(e.g.,":[50],"Facebook)":[51],"that":[52,115,121,166],"can":[53],"be":[54],"adopted":[55],"by":[56,162],"all":[57,98,170],"competitors":[58],"in":[59,103,145],"marketplace.":[61],"Our":[62],"study":[63,66,131],"uses":[64],"event":[65],"analysis":[67],"investigate":[69],"impact":[71],"on":[72,134],"value":[74,87],"adopting":[76],"two":[77],"technologies:":[80],"Facebook":[81,93],"Twitter.":[83],"We":[84],"find":[85],"increased":[86],"following":[88],"adoption":[90],"both":[92],"Twitter,":[95],"but":[96],"not":[97],"experienced":[100],"an":[101],"increase":[102],"value.":[104],"Interestingly,":[105],"it":[106],"was":[107],"second":[109],"wave":[110],"adopters":[112],"(i.e.,":[113],"those":[114],"quickly":[116],"followed":[117],"initial":[119],"adopters)":[120],"benefited":[122],"than":[124],"first":[125],"movers":[126],"or":[127],"later":[128],"adopters.":[129],"sheds":[132],"light":[133],"strategies":[135],"companies":[137],"considering":[138],"if":[139],"(and":[140],"when)":[141],"they":[142],"should":[143],"invest":[144],"other":[151],"same":[155],"form":[156],"-direct-to-consumer":[157],"apps":[160],"offered":[161],"third":[164],"party":[165],"open":[168],"competitors.":[171]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2023,"cited_by_count":1}],"updated_date":"2026-05-21T06:26:12.895304","created_date":"2025-10-10T00:00:00"}
