{"id":"https://openalex.org/W2885534030","doi":"https://doi.org/10.1145/3227696.3227702","title":"Anchoring Effects on Backers' Pledges in Crowdfunding","display_name":"Anchoring Effects on Backers' Pledges in Crowdfunding","publication_year":2018,"publication_date":"2018-07-16","ids":{"openalex":"https://openalex.org/W2885534030","doi":"https://doi.org/10.1145/3227696.3227702","mag":"2885534030"},"language":"en","primary_location":{"id":"doi:10.1145/3227696.3227702","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3227696.3227702","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030452731","display_name":"Ying\u2010Feng Kuo","orcid":"https://orcid.org/0000-0002-4450-9023"},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":true,"raw_author_name":"Ying-Feng Kuo","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5069954849","display_name":"Cheng-Han Lin","orcid":null},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Cheng-Han Lin","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016927356","display_name":"Tso-Hao Shen","orcid":null},"institutions":[{"id":"https://openalex.org/I192168892","display_name":"National University of Kaohsiung","ror":"https://ror.org/013zjb662","country_code":"TW","type":"education","lineage":["https://openalex.org/I192168892"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Tso-Hao Shen","raw_affiliation_strings":["Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan"],"affiliations":[{"raw_affiliation_string":"Department of Information Management, National University of Kaohsiung, Kaohsiung City, Taiwan","institution_ids":["https://openalex.org/I192168892"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5030452731"],"corresponding_institution_ids":["https://openalex.org/I192168892"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.09765884,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"5"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11995","display_name":"FinTech, Crowdfunding, Digital Finance","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.989799976348877,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10987","display_name":"Microfinance and Financial Inclusion","score":0.9891999959945679,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/pledge","display_name":"Pledge","score":0.9980158805847168},{"id":"https://openalex.org/keywords/anchoring","display_name":"Anchoring","score":0.8503689765930176},{"id":"https://openalex.org/keywords/raising","display_name":"Raising (metalworking)","score":0.4743703305721283},{"id":"https://openalex.org/keywords/presentation","display_name":"Presentation (obstetrics)","score":0.4667499363422394},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.4505999684333801},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.3354790508747101},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.22893571853637695},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.17734289169311523},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.11937326192855835},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.108075350522995}],"concepts":[{"id":"https://openalex.org/C2780643141","wikidata":"https://www.wikidata.org/wiki/Q819049","display_name":"Pledge","level":2,"score":0.9980158805847168},{"id":"https://openalex.org/C18483071","wikidata":"https://www.wikidata.org/wiki/Q168432","display_name":"Anchoring","level":2,"score":0.8503689765930176},{"id":"https://openalex.org/C2780589192","wikidata":"https://www.wikidata.org/wiki/Q7285140","display_name":"Raising (metalworking)","level":2,"score":0.4743703305721283},{"id":"https://openalex.org/C2777601897","wikidata":"https://www.wikidata.org/wiki/Q3409113","display_name":"Presentation (obstetrics)","level":2,"score":0.4667499363422394},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4505999684333801},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3354790508747101},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.22893571853637695},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.17734289169311523},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.11937326192855835},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.108075350522995},{"id":"https://openalex.org/C126838900","wikidata":"https://www.wikidata.org/wiki/Q77604","display_name":"Radiology","level":1,"score":0.0},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3227696.3227702","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3227696.3227702","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 5th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Partnerships for the goals","score":0.41999998688697815,"id":"https://metadata.un.org/sdg/17"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":20,"referenced_works":["https://openalex.org/W141272238","https://openalex.org/W759278891","https://openalex.org/W1904821930","https://openalex.org/W2002921992","https://openalex.org/W2038886144","https://openalex.org/W2050362133","https://openalex.org/W2125588186","https://openalex.org/W2150421575","https://openalex.org/W2208615015","https://openalex.org/W2269427187","https://openalex.org/W2285786022","https://openalex.org/W2342812826","https://openalex.org/W2514543276","https://openalex.org/W2560762126","https://openalex.org/W2592270044","https://openalex.org/W2597285133","https://openalex.org/W2787759173","https://openalex.org/W3121545263","https://openalex.org/W3121716941","https://openalex.org/W3125052530"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2375586905","https://openalex.org/W4212930069","https://openalex.org/W2061297926","https://openalex.org/W2078086611","https://openalex.org/W2802380811","https://openalex.org/W4381197671","https://openalex.org/W2349849257","https://openalex.org/W4240448557","https://openalex.org/W2365862873"],"abstract_inverted_index":{"Crowdfunding":[0],"is":[1,152],"a":[2,11,21,42,63,77,121,180],"practice":[3],"of":[4,8,13,74,90,118,140,147,159,166,182,201],"raising":[5,31],"small":[6],"amounts":[7,83,136],"money":[9],"from":[10],"group":[12],"people":[14],"on":[15,76,100,120,132],"the":[16,28,32,81,88,91,101,111,115,133,138,141,157,160],"Internet":[17],"platform":[18,79],"to":[19,37,66,197],"back":[20],"specific":[22],"project.":[23],"All":[24],"those":[25],"founders":[26],"have":[27,96],"same":[29],"purpose:":[30],"funds":[33],"successful.":[34],"Thus,":[35],"how":[36,70],"gain":[38],"more":[39],"pledges":[40,75,119,125],"in":[41,114,137,156],"limited":[43],"period":[44],"becomes":[45],"an":[46,97,190],"issue":[47],"that":[48,108],"deserves":[49],"research":[50,204],"and":[51,173,185,195],"practical":[52,186],"attention.":[53],"In":[54],"this":[55],"study,":[56],"we":[57],"employ":[58],"anchoring":[59,98,154],"effect":[60,99,130,155],"theory":[61],"as":[62],"theoretical":[64,183],"foundation":[65],"explore":[67,86],"not":[68],"only":[69],"different":[71],"presentation":[72,116],"ways":[73,117],"crowdfunding":[78,122],"affect":[80],"pledge":[82,93,103,135,143,162],"but":[84,150,169],"also":[85],"whether":[87],"presence":[89,139,158],"average":[92,142,161],"amount":[94,144,163],"will":[95,126],"backers'":[102,124,134],"amounts.":[104],"The":[105],"results":[106],"indicate":[107],"if":[109],"using":[110],"bolstering":[112,174],"range":[113,175],"platform,":[123],"enhance":[127],"significantly.":[128],"Anchoring":[129],"exists":[131],"with":[145,164,179,189],"scenario":[146],"single":[148,167],"offer,":[149],"there":[151],"no":[153],"scenarios":[165],"offer":[168],"can":[170],"be":[171],"changed":[172],"offer.":[176],"We":[177],"conclude":[178],"summary":[181],"implications":[184],"implications,":[187],"along":[188],"opportunity":[191],"for":[192],"IS":[193],"researchers":[194],"practitioners":[196],"extend":[198],"our":[199],"knowledge":[200],"compelling":[202],"future":[203],"possibilities.":[205]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
