{"id":"https://openalex.org/W2799150466","doi":"https://doi.org/10.1145/3209978.3210207","title":"Large Scale Search Engine Marketing (SEM) at Airbnb","display_name":"Large Scale Search Engine Marketing (SEM) at Airbnb","publication_year":2018,"publication_date":"2018-06-27","ids":{"openalex":"https://openalex.org/W2799150466","doi":"https://doi.org/10.1145/3209978.3210207","mag":"2799150466"},"language":"en","primary_location":{"id":"doi:10.1145/3209978.3210207","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3209978.3210207","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016125811","display_name":"James Wong","orcid":"https://orcid.org/0000-0001-5570-2163"},"institutions":[{"id":"https://openalex.org/I4401726968","display_name":"Airbnb (United States)","ror":"https://ror.org/03xxf5v12","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726968"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"James Wong","raw_affiliation_strings":["Airbnb Inc, San Francisco, CA, USA"],"affiliations":[{"raw_affiliation_string":"Airbnb Inc, San Francisco, CA, USA","institution_ids":["https://openalex.org/I4401726968"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5072352881","display_name":"Brendan Collins","orcid":"https://orcid.org/0000-0002-3023-8189"},"institutions":[{"id":"https://openalex.org/I4401726968","display_name":"Airbnb (United States)","ror":"https://ror.org/03xxf5v12","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726968"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Brendan Collins","raw_affiliation_strings":["Airbnb Inc, San Francisco, CA, USA"],"affiliations":[{"raw_affiliation_string":"Airbnb Inc, San Francisco, CA, USA","institution_ids":["https://openalex.org/I4401726968"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5101577886","display_name":"Ganesh Venkataraman","orcid":"https://orcid.org/0009-0005-4007-8309"},"institutions":[{"id":"https://openalex.org/I4401726968","display_name":"Airbnb (United States)","ror":"https://ror.org/03xxf5v12","country_code":null,"type":"company","lineage":["https://openalex.org/I4401726968"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ganesh Venkataraman","raw_affiliation_strings":["Airbnb Inc, San Francisco, CA, USA"],"affiliations":[{"raw_affiliation_string":"Airbnb Inc, San Francisco, CA, USA","institution_ids":["https://openalex.org/I4401726968"]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5016125811"],"corresponding_institution_ids":["https://openalex.org/I4401726968"],"apc_list":null,"apc_paid":null,"fwci":0.3133,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":{"value":0.68649918,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"1357","last_page":"1358"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9940000176429749,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12392","display_name":"Sharing Economy and Platforms","score":0.9940000176429749,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9936000108718872,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9922999739646912,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6043391823768616},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.5507038831710815},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.5384355187416077},{"id":"https://openalex.org/keywords/scale","display_name":"Scale (ratio)","score":0.5170522332191467},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4082295298576355},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.40535977482795715},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.3888067901134491},{"id":"https://openalex.org/keywords/data-science","display_name":"Data science","score":0.33922111988067627},{"id":"https://openalex.org/keywords/geography","display_name":"Geography","score":0.12401074171066284},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.10508257150650024},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.08410805463790894}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6043391823768616},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.5507038831710815},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.5384355187416077},{"id":"https://openalex.org/C2778755073","wikidata":"https://www.wikidata.org/wiki/Q10858537","display_name":"Scale (ratio)","level":2,"score":0.5170522332191467},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4082295298576355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.40535977482795715},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.3888067901134491},{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.33922111988067627},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.12401074171066284},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.10508257150650024},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.08410805463790894},{"id":"https://openalex.org/C58640448","wikidata":"https://www.wikidata.org/wiki/Q42515","display_name":"Cartography","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3209978.3210207","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3209978.3210207","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The 41st International ACM SIGIR Conference on Research & Development in Information Retrieval","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Industry, innovation and infrastructure","score":0.4300000071525574,"id":"https://metadata.un.org/sdg/9"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":6,"referenced_works":["https://openalex.org/W2019762987","https://openalex.org/W2219430387","https://openalex.org/W2465065661","https://openalex.org/W2739753405","https://openalex.org/W2741530523","https://openalex.org/W2768024336"],"related_works":["https://openalex.org/W3160245905","https://openalex.org/W2945406195","https://openalex.org/W4286495490","https://openalex.org/W4285151680","https://openalex.org/W2091179487","https://openalex.org/W2914679850","https://openalex.org/W2615861233","https://openalex.org/W2372631828","https://openalex.org/W2061851335","https://openalex.org/W4281956144"],"abstract_inverted_index":{"Airbnb":[0,34],"is":[1,35],"an":[2],"online":[3],"marketplace":[4],"which":[5,21],"connects":[6],"hosts":[7],"and":[8,56,76,86],"guests":[9],"all":[10],"over":[11,17,26],"the":[12,23],"world.":[13],"Our":[14],"inventory":[15],"includes":[16],"4.5":[18],"million":[19,28],"listings,":[20],"enable":[22],"travel":[24],"of":[25,89],"300":[27],"guests.":[29],"The":[30],"growth":[31],"team":[32],"at":[33],"responsible":[36],"for":[37],"helping":[38],"travelers":[39],"find":[40],"Airbnb,":[41],"in":[42,46],"part":[43],"by":[44],"participating":[45],"ad":[47],"auctions":[48],"on":[49,68],"major":[50],"search":[51],"platforms":[52,70],"such":[53],"as":[54],"Google":[55],"Bing.":[57],"In":[58],"this":[59],"talk,":[60],"we":[61],"will":[62],"describe":[63],"how":[64],"ad-":[65],"vertising":[66],"efficiently":[67],"these":[69],"requires":[71],"solving":[72],"several":[73],"information":[74],"retrieval":[75],"machine":[77],"learning":[78],"problems,":[79],"including":[80],"query":[81],"understanding,":[82],"click":[83],"value":[84],"estimation,":[85],"realtime":[87],"pacing":[88],"our":[90],"expenditure.":[91]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}