{"id":"https://openalex.org/W2795737353","doi":"https://doi.org/10.1145/3173574.3173700","title":"Social Influence and Reciprocity in Online Gift Giving","display_name":"Social Influence and Reciprocity in Online Gift Giving","publication_year":2018,"publication_date":"2018-04-19","ids":{"openalex":"https://openalex.org/W2795737353","doi":"https://doi.org/10.1145/3173574.3173700","mag":"2795737353"},"language":"en","primary_location":{"id":"doi:10.1145/3173574.3173700","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3173574.3173700","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://hdl.handle.net/1721.1/137653.2","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5071778778","display_name":"Ren\u00e9 F. Kizilcec","orcid":"https://orcid.org/0000-0001-6283-5546"},"institutions":[{"id":"https://openalex.org/I97018004","display_name":"Stanford University","ror":"https://ror.org/00f54p054","country_code":"US","type":"education","lineage":["https://openalex.org/I97018004"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ren\u00e9 F. Kizilcec","raw_affiliation_strings":["Stanford University, Stanford, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Stanford University, Stanford, CA, USA","institution_ids":["https://openalex.org/I97018004"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5006700143","display_name":"Eytan Bakshy","orcid":null},"institutions":[{"id":"https://openalex.org/I4210099336","display_name":"Menlo School","ror":"https://ror.org/01240pn49","country_code":"US","type":"education","lineage":["https://openalex.org/I4210099336"]},{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Eytan Bakshy","raw_affiliation_strings":["Facebook, Menlo Park, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facebook, Menlo Park, CA, USA","institution_ids":["https://openalex.org/I4210099336","https://openalex.org/I4210114444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5080265907","display_name":"Dean Eckles","orcid":"https://orcid.org/0000-0001-8439-442X"},"institutions":[{"id":"https://openalex.org/I63966007","display_name":"Massachusetts Institute of Technology","ror":"https://ror.org/042nb2s44","country_code":"US","type":"education","lineage":["https://openalex.org/I63966007"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Dean Eckles","raw_affiliation_strings":["Massachusetts Institute of Technology, Cambridge, MA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Massachusetts Institute of Technology, Cambridge, MA, USA","institution_ids":["https://openalex.org/I63966007"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004439426","display_name":"Moira Burke","orcid":"https://orcid.org/0000-0001-9590-8107"},"institutions":[{"id":"https://openalex.org/I4210099336","display_name":"Menlo School","ror":"https://ror.org/01240pn49","country_code":"US","type":"education","lineage":["https://openalex.org/I4210099336"]},{"id":"https://openalex.org/I4210114444","display_name":"Meta (United States)","ror":"https://ror.org/01zbnvs85","country_code":"US","type":"company","lineage":["https://openalex.org/I4210114444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Moira Burke","raw_affiliation_strings":["Facebook, Menlo Park, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Facebook, Menlo Park, CA, USA","institution_ids":["https://openalex.org/I4210099336","https://openalex.org/I4210114444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"11"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9965000152587891,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9957000017166138,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/reciprocity","display_name":"Reciprocity (cultural anthropology)","score":0.8872263431549072},{"id":"https://openalex.org/keywords/gift-giving","display_name":"Gift giving","score":0.8517888784408569},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.6227470636367798},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.5852985978126526},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.4935802221298218},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.3981143832206726},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.3418850004673004},{"id":"https://openalex.org/keywords/social-psychology","display_name":"Social psychology","score":0.34066319465637207},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.3039659857749939},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.21584022045135498}],"concepts":[{"id":"https://openalex.org/C169903001","wikidata":"https://www.wikidata.org/wiki/Q3264987","display_name":"Reciprocity (cultural anthropology)","level":2,"score":0.8872263431549072},{"id":"https://openalex.org/C3017561558","wikidata":"https://www.wikidata.org/wiki/Q184303","display_name":"Gift giving","level":3,"score":0.8517888784408569},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.6227470636367798},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.5852985978126526},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4935802221298218},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3981143832206726},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.3418850004673004},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.34066319465637207},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3039659857749939},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.21584022045135498},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C2777276634","wikidata":"https://www.wikidata.org/wiki/Q211067","display_name":"Conflict of interest","level":2,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3173574.3173700","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3173574.3173700","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},{"id":"pmh:oai:dspace.mit.edu:1721.1/137653.2","is_oa":true,"landing_page_url":"https://hdl.handle.net/1721.1/137653.2","pdf_url":null,"source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Other repository","raw_type":"Article"}],"best_oa_location":{"id":"pmh:oai:dspace.mit.edu:1721.1/137653.2","is_oa":true,"landing_page_url":"https://hdl.handle.net/1721.1/137653.2","pdf_url":null,"source":{"id":"https://openalex.org/S4306400425","display_name":"DSpace@MIT (Massachusetts Institute of Technology)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I63966007","host_organization_name":"Massachusetts Institute of Technology","host_organization_lineage":["https://openalex.org/I63966007"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Other repository","raw_type":"Article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":56,"referenced_works":["https://openalex.org/W19620378","https://openalex.org/W1483357134","https://openalex.org/W1512366833","https://openalex.org/W1550621568","https://openalex.org/W1557661352","https://openalex.org/W1573227138","https://openalex.org/W1730782591","https://openalex.org/W1893161742","https://openalex.org/W1970874697","https://openalex.org/W1986926921","https://openalex.org/W1992714945","https://openalex.org/W1992868648","https://openalex.org/W1993651573","https://openalex.org/W1994473607","https://openalex.org/W1998518510","https://openalex.org/W2000087939","https://openalex.org/W2008759099","https://openalex.org/W2013583350","https://openalex.org/W2027135291","https://openalex.org/W2035384243","https://openalex.org/W2044225472","https://openalex.org/W2051090142","https://openalex.org/W2053647302","https://openalex.org/W2057114292","https://openalex.org/W2070958855","https://openalex.org/W2072455842","https://openalex.org/W2088838298","https://openalex.org/W2091841490","https://openalex.org/W2099287193","https://openalex.org/W2104433259","https://openalex.org/W2106114848","https://openalex.org/W2110749528","https://openalex.org/W2111394372","https://openalex.org/W2119104012","https://openalex.org/W2123091518","https://openalex.org/W2129971321","https://openalex.org/W2130354913","https://openalex.org/W2149084727","https://openalex.org/W2149910108","https://openalex.org/W2151329766","https://openalex.org/W2151572696","https://openalex.org/W2156020699","https://openalex.org/W2161116977","https://openalex.org/W2167062553","https://openalex.org/W2317597373","https://openalex.org/W2463347236","https://openalex.org/W3099386891","https://openalex.org/W3105011202","https://openalex.org/W3124909431","https://openalex.org/W3128178437","https://openalex.org/W3144040573","https://openalex.org/W4239154449","https://openalex.org/W4243846760","https://openalex.org/W4245592878","https://openalex.org/W4247703828","https://openalex.org/W4298013486"],"related_works":["https://openalex.org/W3121820748","https://openalex.org/W2795737353","https://openalex.org/W2588302902","https://openalex.org/W2022737124","https://openalex.org/W2016392351","https://openalex.org/W1583086327","https://openalex.org/W3123816591","https://openalex.org/W4235201726","https://openalex.org/W1965834206","https://openalex.org/W4313465768"],"abstract_inverted_index":{"Giving":[0],"gifts":[1],"is":[2,10,45],"a":[3,62,73,101],"fundamental":[4],"part":[5],"of":[6,100,111,120,135],"human":[7],"relationships":[8],"that":[9,60,81],"being":[11],"affected":[12],"by":[13,95],"technology.":[14],"The":[15],"Internet":[16],"enables":[17],"people":[18],"to":[19,30,48,66,71,89],"give":[20,72],"at":[21],"the":[22,76,107,124,133],"last":[23],"minute":[24],"and":[25,29,34,58,141],"over":[26],"long":[27],"distances,":[28],"observe":[31],"friends":[32],"giving":[33,40,84],"receiving":[35,61],"gifts.":[36],"How":[37],"online":[38,82,136],"gift":[39,54,63,74,83,108],"spreads":[41],"in":[42,75],"social":[43,130],"networks":[44],"therefore":[46],"important":[47],"understand.":[49],"We":[50],"examine":[51],"1.5":[52],"million":[53],"exchanges":[55],"on":[56],"Facebook":[57],"show":[59,80],"causes":[64],"individuals":[65],"be":[67],"56%":[68],"more":[69,86],"likely":[70],"future.":[77],"Additional":[78],"surveys":[79,116],"was":[85],"socially":[87],"acceptable":[88],"those":[90],"who":[91],"learned":[92],"about":[93],"it":[94],"observing":[96],"friends'":[97],"participation":[98],"instead":[99,110],"non-social":[102],"encouragement.":[103],"Most":[104],"receivers":[105],"pay":[106],"forward":[109],"reciprocating":[112],"directly":[113],"online,":[114],"although":[115],"revealed":[117],"additional":[118],"instances":[119],"direct":[121],"reciprocity,":[122],"where":[123],"initial":[125],"gifting":[126],"occurred":[127],"offline.":[128],"Thus,":[129],"influence":[131],"promotes":[132],"spread":[134],"gifting,":[137],"which":[138],"both":[139],"complements":[140],"substitutes":[142],"for":[143],"offline":[144],"gifting.":[145]},"counts_by_year":[{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4}],"updated_date":"2026-07-22T07:51:19.307946","created_date":"2025-10-10T00:00:00"}
