{"id":"https://openalex.org/W2773231233","doi":"https://doi.org/10.1145/3152832.3152834","title":"Exploring mobile ad formats to increase brand recollection and enhance user experience","display_name":"Exploring mobile ad formats to increase brand recollection and enhance user experience","publication_year":2017,"publication_date":"2017-11-26","ids":{"openalex":"https://openalex.org/W2773231233","doi":"https://doi.org/10.1145/3152832.3152834","mag":"2773231233"},"language":"en","primary_location":{"id":"doi:10.1145/3152832.3152834","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3152832.3152834","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th International Conference on Mobile and Ubiquitous Multimedia","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5061704516","display_name":"Aku Visuri","orcid":"https://orcid.org/0000-0001-7127-4031"},"institutions":[{"id":"https://openalex.org/I98381234","display_name":"University of Oulu","ror":"https://ror.org/03yj89h83","country_code":"FI","type":"education","lineage":["https://openalex.org/I98381234"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Aku Visuri","raw_affiliation_strings":["University of Oulu, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Oulu, Finland","institution_ids":["https://openalex.org/I98381234"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5067689431","display_name":"Simo Hosio","orcid":"https://orcid.org/0000-0002-9609-0965"},"institutions":[{"id":"https://openalex.org/I98381234","display_name":"University of Oulu","ror":"https://ror.org/03yj89h83","country_code":"FI","type":"education","lineage":["https://openalex.org/I98381234"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Simo Hosio","raw_affiliation_strings":["University of Oulu, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Oulu, Finland","institution_ids":["https://openalex.org/I98381234"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046354027","display_name":"Denzil Ferreira","orcid":"https://orcid.org/0000-0002-2195-0449"},"institutions":[{"id":"https://openalex.org/I98381234","display_name":"University of Oulu","ror":"https://ror.org/03yj89h83","country_code":"FI","type":"education","lineage":["https://openalex.org/I98381234"]}],"countries":["FI"],"is_corresponding":false,"raw_author_name":"Denzil Ferreira","raw_affiliation_strings":["University of Oulu, Finland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Oulu, Finland","institution_ids":["https://openalex.org/I98381234"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I98381234"],"apc_list":null,"apc_paid":null,"fwci":8.675,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.97631308,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"311","last_page":"319"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10355","display_name":"Impact of Technology on Adolescents","score":0.9962000250816345,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/usable","display_name":"USable","score":0.6715095043182373},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6641192436218262},{"id":"https://openalex.org/keywords/recall","display_name":"Recall","score":0.6364665031433105},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.47390425205230713},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.4701060652732849},{"id":"https://openalex.org/keywords/mobile-web","display_name":"Mobile Web","score":0.4404065012931824},{"id":"https://openalex.org/keywords/usability","display_name":"Usability","score":0.4108608365058899},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3873424232006073},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3845823407173157},{"id":"https://openalex.org/keywords/mobile-technology","display_name":"Mobile technology","score":0.3661542534828186},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.34872570633888245},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.13245141506195068}],"concepts":[{"id":"https://openalex.org/C2780615836","wikidata":"https://www.wikidata.org/wiki/Q2471869","display_name":"USable","level":2,"score":0.6715095043182373},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6641192436218262},{"id":"https://openalex.org/C100660578","wikidata":"https://www.wikidata.org/wiki/Q18733","display_name":"Recall","level":2,"score":0.6364665031433105},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.47390425205230713},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.4701060652732849},{"id":"https://openalex.org/C516764902","wikidata":"https://www.wikidata.org/wiki/Q1043805","display_name":"Mobile Web","level":4,"score":0.4404065012931824},{"id":"https://openalex.org/C170130773","wikidata":"https://www.wikidata.org/wiki/Q216378","display_name":"Usability","level":2,"score":0.4108608365058899},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3873424232006073},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3845823407173157},{"id":"https://openalex.org/C60952562","wikidata":"https://www.wikidata.org/wiki/Q6887246","display_name":"Mobile technology","level":3,"score":0.3661542534828186},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.34872570633888245},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.13245141506195068},{"id":"https://openalex.org/C180747234","wikidata":"https://www.wikidata.org/wiki/Q23373","display_name":"Cognitive psychology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/3152832.3152834","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3152832.3152834","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 16th International Conference on Mobile and Ubiquitous Multimedia","raw_type":"proceedings-article"},{"id":"pmh:oai:oulu.fi:nbnfi-fe201901212665","is_oa":false,"landing_page_url":"http://urn.fi/urn:nbn:fi-fe201901212665","pdf_url":null,"source":{"id":"https://openalex.org/S4306400284","display_name":"University of Oulu Repository (University of Oulu)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I98381234","host_organization_name":"University of Oulu","host_organization_lineage":["https://openalex.org/I98381234"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1437666788","display_name":null,"funder_award_id":"285459","funder_id":"https://openalex.org/F4320321108","funder_display_name":"Academy of Finland"}],"funders":[{"id":"https://openalex.org/F4320321108","display_name":"Academy of Finland","ror":"https://ror.org/05k73zm37"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1524719444","https://openalex.org/W1791587663","https://openalex.org/W1975987926","https://openalex.org/W1979931661","https://openalex.org/W1984942926","https://openalex.org/W1999012125","https://openalex.org/W2011720192","https://openalex.org/W2015762759","https://openalex.org/W2017198675","https://openalex.org/W2053287405","https://openalex.org/W2080124030","https://openalex.org/W2099263563","https://openalex.org/W2144375251","https://openalex.org/W2338242597","https://openalex.org/W3124074442"],"related_works":["https://openalex.org/W2727923250","https://openalex.org/W2065943397","https://openalex.org/W4233524299","https://openalex.org/W2492213215","https://openalex.org/W2054912238","https://openalex.org/W2142667491","https://openalex.org/W4244415485","https://openalex.org/W2483563773","https://openalex.org/W4232994511","https://openalex.org/W1699002556"],"abstract_inverted_index":{"Digital":[0],"marketing":[1],"is":[2,84],"increasingly":[3],"moving":[4],"from":[5],"desktop":[6],"(e.g.,":[7,12],"browser)":[8],"to":[9,37,48],"mobile":[10,14,39,56,80],"environments":[11],"within":[13],"applications).":[15],"The":[16],"means":[17],"for":[18],"delivering":[19],"ads":[20],"however,":[21],"remains":[22],"largely":[23],"unchanged:":[24],"banners":[25],"and":[26,46,55],"videos.":[27],"In":[28],"this":[29],"work,":[30],"we":[31],"explore":[32],"transforming":[33],"ad":[34,66,92],"delivery":[35,93],"methods":[36],"the":[38,49,65,91],"environment":[40],"while":[41],"mitigating":[42],"issues":[43],"causing":[44],"frustration":[45],"distractions":[47],"users,":[50],"evident":[51],"in":[52],"both":[53],"web":[54],"marketing.":[57],"We":[58],"demonstrate":[59],"that":[60],"softly":[61],"enforcing":[62],"interaction":[63],"with":[64,68,90],"-":[67,74],"minimal":[69],"usable":[70],"screen":[71],"space":[72],"reduction":[73],"can":[75],"improve":[76],"user's":[77],"attitude":[78],"towards":[79],"advertising.":[81],"Brand":[82],"recollection":[83],"also":[85],"influenced":[86],"via":[87],"increased":[88],"interactions":[89],"method.":[94]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":6}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}