{"id":"https://openalex.org/W2770772925","doi":"https://doi.org/10.1145/3131365.3131393","title":"Exploring the dynamics of search advertiser fraud","display_name":"Exploring the dynamics of search advertiser fraud","publication_year":2017,"publication_date":"2017-11-01","ids":{"openalex":"https://openalex.org/W2770772925","doi":"https://doi.org/10.1145/3131365.3131393","mag":"2770772925"},"language":"en","primary_location":{"id":"doi:10.1145/3131365.3131393","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3131365.3131393","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 Internet Measurement Conference","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5032008716","display_name":"Joe DeBlasio","orcid":null},"institutions":[{"id":"https://openalex.org/I2800935791","display_name":"UC San Diego Health System","ror":"https://ror.org/01kbfgm16","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I2800935791"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Joe DeBlasio","raw_affiliation_strings":["UC San Diego"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UC San Diego","institution_ids":["https://openalex.org/I2800935791"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049404285","display_name":"Saikat Guha","orcid":"https://orcid.org/0000-0002-2581-4380"},"institutions":[{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Saikat Guha","raw_affiliation_strings":["Microsoft Research India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research India","institution_ids":["https://openalex.org/I4210124949"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5081366293","display_name":"Geoffrey M. Voelker","orcid":"https://orcid.org/0000-0003-0865-7499"},"institutions":[{"id":"https://openalex.org/I2800935791","display_name":"UC San Diego Health System","ror":"https://ror.org/01kbfgm16","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I2800935791"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Geoffrey M. Voelker","raw_affiliation_strings":["UC San Diego"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UC San Diego","institution_ids":["https://openalex.org/I2800935791"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029890607","display_name":"Alex C. Snoeren","orcid":"https://orcid.org/0000-0001-5679-3888"},"institutions":[{"id":"https://openalex.org/I2800935791","display_name":"UC San Diego Health System","ror":"https://ror.org/01kbfgm16","country_code":"US","type":"healthcare","lineage":["https://openalex.org/I2800935791"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Alex C. Snoeren","raw_affiliation_strings":["UC San Diego"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UC San Diego","institution_ids":["https://openalex.org/I2800935791"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6473,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.71502288,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"157","last_page":"170"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12519","display_name":"Cybercrime and Law Enforcement Studies","score":0.9933000206947327,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11241","display_name":"Advanced Malware Detection Techniques","score":0.9930999875068665,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/search-advertising","display_name":"Search advertising","score":0.7017446160316467},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6682636141777039},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6151013970375061},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.5881242156028748},{"id":"https://openalex.org/keywords/dynamics","display_name":"Dynamics (music)","score":0.5699113011360168},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5398523211479187},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.5361272096633911},{"id":"https://openalex.org/keywords/search-engine-optimization","display_name":"Search engine optimization","score":0.4846004247665405},{"id":"https://openalex.org/keywords/search-analytics","display_name":"Search analytics","score":0.45875975489616394},{"id":"https://openalex.org/keywords/moment","display_name":"Moment (physics)","score":0.42835134267807007},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.42818740010261536},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.4201206862926483},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.24322789907455444},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.1942516565322876},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.17722076177597046},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.06888356804847717}],"concepts":[{"id":"https://openalex.org/C187687199","wikidata":"https://www.wikidata.org/wiki/Q844880","display_name":"Search advertising","level":4,"score":0.7017446160316467},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6682636141777039},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6151013970375061},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.5881242156028748},{"id":"https://openalex.org/C145912823","wikidata":"https://www.wikidata.org/wiki/Q113558","display_name":"Dynamics (music)","level":2,"score":0.5699113011360168},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5398523211479187},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.5361272096633911},{"id":"https://openalex.org/C178218473","wikidata":"https://www.wikidata.org/wiki/Q180711","display_name":"Search engine optimization","level":3,"score":0.4846004247665405},{"id":"https://openalex.org/C14838553","wikidata":"https://www.wikidata.org/wiki/Q7441639","display_name":"Search analytics","level":4,"score":0.45875975489616394},{"id":"https://openalex.org/C179254644","wikidata":"https://www.wikidata.org/wiki/Q13222844","display_name":"Moment (physics)","level":2,"score":0.42835134267807007},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.42818740010261536},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.4201206862926483},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.24322789907455444},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.1942516565322876},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.17722076177597046},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.06888356804847717},{"id":"https://openalex.org/C74650414","wikidata":"https://www.wikidata.org/wiki/Q11397","display_name":"Classical mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3131365.3131393","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3131365.3131393","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 Internet Measurement Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G6834591753","display_name":"TWC: Frontier: Collaborative: Beyond Technical Security: Developing an Empirical Basis for Socio-Economic Perspectives","funder_award_id":"1237264","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"},{"id":"https://openalex.org/F4320332603","display_name":"University of California, San Diego","ror":"https://ror.org/0168r3w48"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":30,"referenced_works":["https://openalex.org/W37854981","https://openalex.org/W59191864","https://openalex.org/W91931328","https://openalex.org/W123401891","https://openalex.org/W1539523973","https://openalex.org/W1815362064","https://openalex.org/W1835342030","https://openalex.org/W1985683032","https://openalex.org/W1988826795","https://openalex.org/W2008312500","https://openalex.org/W2012286502","https://openalex.org/W2013269776","https://openalex.org/W2014742088","https://openalex.org/W2025827699","https://openalex.org/W2029591949","https://openalex.org/W2043220593","https://openalex.org/W2049016433","https://openalex.org/W2082180526","https://openalex.org/W2096697338","https://openalex.org/W2097470225","https://openalex.org/W2099194763","https://openalex.org/W2099937944","https://openalex.org/W2108832274","https://openalex.org/W2125591927","https://openalex.org/W2132605240","https://openalex.org/W2150010379","https://openalex.org/W2159710624","https://openalex.org/W2165613200","https://openalex.org/W2914982603","https://openalex.org/W6632452292"],"related_works":["https://openalex.org/W3100478181","https://openalex.org/W4372346753","https://openalex.org/W2751687998","https://openalex.org/W2998243402","https://openalex.org/W2938512892","https://openalex.org/W4393094218","https://openalex.org/W2606161989","https://openalex.org/W2253117853","https://openalex.org/W2996068529","https://openalex.org/W2600277158"],"abstract_inverted_index":{"Most":[0],"search":[1,7,15],"engines":[2],"generate":[3],"significant":[4],"revenue":[5],"through":[6],"advertising,":[8],"wherein":[9],"advertisements":[10,18],"are":[11,19],"served":[12],"alongside":[13],"traditional":[14],"results.":[16],"These":[17],"attractive":[20],"to":[21,31],"advertisers":[22],"because":[23],"ads":[24],"can":[25],"be":[26],"targeted":[27],"and":[28],"prominently":[29],"presented":[30],"users":[32],"at":[33],"the":[34,38],"exact":[35],"moment":[36],"that":[37],"user":[39],"is":[40],"searching":[41],"for":[42],"relevant":[43],"topics.":[44]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}