{"id":"https://openalex.org/W2742720839","doi":"https://doi.org/10.1145/3092090.3092114","title":"Facebook Communication Strategies and Their Effectiveness","display_name":"Facebook Communication Strategies and Their Effectiveness","publication_year":2017,"publication_date":"2017-07-17","ids":{"openalex":"https://openalex.org/W2742720839","doi":"https://doi.org/10.1145/3092090.3092114","mag":"2742720839"},"language":"en","primary_location":{"id":"doi:10.1145/3092090.3092114","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3092090.3092114","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5065636977","display_name":"Georgios Lappas","orcid":"https://orcid.org/0000-0001-8428-2954"},"institutions":[{"id":"https://openalex.org/I89506807","display_name":"University of Western Macedonia","ror":"https://ror.org/00a5pe906","country_code":"GR","type":"education","lineage":["https://openalex.org/I89506807"]}],"countries":["GR"],"is_corresponding":true,"raw_author_name":"G. Lappas","raw_affiliation_strings":["Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece"],"affiliations":[{"raw_affiliation_string":"Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece","institution_ids":["https://openalex.org/I89506807"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061058789","display_name":"Amalia Triantafillidou","orcid":"https://orcid.org/0000-0003-4454-2840"},"institutions":[{"id":"https://openalex.org/I89506807","display_name":"University of Western Macedonia","ror":"https://ror.org/00a5pe906","country_code":"GR","type":"education","lineage":["https://openalex.org/I89506807"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"A. Triantafillidou","raw_affiliation_strings":["Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece"],"affiliations":[{"raw_affiliation_string":"Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece","institution_ids":["https://openalex.org/I89506807"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070305869","display_name":"Anastasia Deligiaouri","orcid":"https://orcid.org/0000-0002-3517-6212"},"institutions":[{"id":"https://openalex.org/I89506807","display_name":"University of Western Macedonia","ror":"https://ror.org/00a5pe906","country_code":"GR","type":"education","lineage":["https://openalex.org/I89506807"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"A. Deligiaouri","raw_affiliation_strings":["Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece"],"affiliations":[{"raw_affiliation_string":"Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece","institution_ids":["https://openalex.org/I89506807"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5016536147","display_name":"Alexandros Kleftodimos","orcid":"https://orcid.org/0000-0002-3334-6759"},"institutions":[{"id":"https://openalex.org/I89506807","display_name":"University of Western Macedonia","ror":"https://ror.org/00a5pe906","country_code":"GR","type":"education","lineage":["https://openalex.org/I89506807"]}],"countries":["GR"],"is_corresponding":false,"raw_author_name":"A. Kleftodimos","raw_affiliation_strings":["Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece"],"affiliations":[{"raw_affiliation_string":"Western Macedonia University of Applied Sciences, Fourka Area, Kastoria, Greece","institution_ids":["https://openalex.org/I89506807"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5065636977"],"corresponding_institution_ids":["https://openalex.org/I89506807"],"apc_list":null,"apc_paid":null,"fwci":3.64,"has_fulltext":false,"cited_by_count":8,"citation_normalized_percentile":{"value":0.94334602,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10953","display_name":"E-Government and Public Services","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10953","display_name":"E-Government and Public Services","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3320","display_name":"Political Science and International Relations"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10557","display_name":"Social Media and Politics","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11045","display_name":"Privacy, Security, and Data Protection","score":0.9830999970436096,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.628406286239624},{"id":"https://openalex.org/keywords/order","display_name":"Order (exchange)","score":0.628206729888916},{"id":"https://openalex.org/keywords/local-government","display_name":"Local government","score":0.6216236352920532},{"id":"https://openalex.org/keywords/government","display_name":"Government (linguistics)","score":0.5677573084831238},{"id":"https://openalex.org/keywords/public-relations","display_name":"Public relations","score":0.5321551561355591},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.49374088644981384},{"id":"https://openalex.org/keywords/online-participation","display_name":"Online participation","score":0.46228504180908203},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.4403296709060669},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.3982151448726654},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.34245362877845764},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.25284266471862793},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.23208078742027283},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2297547161579132},{"id":"https://openalex.org/keywords/public-administration","display_name":"Public administration","score":0.11225149035453796}],"concepts":[{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.628406286239624},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.628206729888916},{"id":"https://openalex.org/C2778719706","wikidata":"https://www.wikidata.org/wiki/Q6501447","display_name":"Local government","level":2,"score":0.6216236352920532},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.5677573084831238},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.5321551561355591},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.49374088644981384},{"id":"https://openalex.org/C137405303","wikidata":"https://www.wikidata.org/wiki/Q7094107","display_name":"Online participation","level":3,"score":0.46228504180908203},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4403296709060669},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3982151448726654},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.34245362877845764},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.25284266471862793},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.23208078742027283},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2297547161579132},{"id":"https://openalex.org/C3116431","wikidata":"https://www.wikidata.org/wiki/Q31728","display_name":"Public administration","level":1,"score":0.11225149035453796},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3092090.3092114","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3092090.3092114","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 4th Multidisciplinary International Social Networks Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/16","display_name":"Peace, Justice and strong institutions","score":0.6200000047683716}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W817217489","https://openalex.org/W1224841755","https://openalex.org/W1840875790","https://openalex.org/W1968668124","https://openalex.org/W2001766537","https://openalex.org/W2002045852","https://openalex.org/W2003826613","https://openalex.org/W2021958957","https://openalex.org/W2036625083","https://openalex.org/W2041544708","https://openalex.org/W2054712743","https://openalex.org/W2065893400","https://openalex.org/W2075669799","https://openalex.org/W2083861009","https://openalex.org/W2474761211","https://openalex.org/W2484115789","https://openalex.org/W2489907907","https://openalex.org/W2555386852","https://openalex.org/W2997967126"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2908364646","https://openalex.org/W2275271759","https://openalex.org/W2014532210","https://openalex.org/W4312622923","https://openalex.org/W1977056376","https://openalex.org/W2728430307","https://openalex.org/W1990545028","https://openalex.org/W2205314960","https://openalex.org/W3091848038"],"abstract_inverted_index":{"The":[0],"present":[1],"study1":[2],"examines":[3],"the":[4,32,73,144,163,166],"communication":[5],"strategies":[6,87],"used":[7],"by":[8,120,128],"Greek":[9],"local":[10,39,46,66,110,158],"governments":[11,47,111],"on":[12,31,72,118,143],"Facebook":[13,36,50,77,86,119,168],"as":[14,16,103,105],"well":[15,104,117],"their":[17],"effectiveness":[18],"in":[19,41,51,68,78,112,135],"engaging":[20,138],"citizens'":[21,82,98],"online.":[22],"Towards":[23],"this":[24],"end,":[25],"a":[26,52,63,146],"content":[27,122],"analysis":[28],"was":[29],"conducted":[30],"active":[33],"and":[34,126],"official":[35],"pages":[37],"of":[38,76,85,137,148,157,165],"municipalities":[40],"Greece.":[42],"Results":[43],"suggest":[44],"that":[45,89,96,123],"are":[48,70,151],"using":[49],"top-down":[53],"manner":[54],"to":[55,60,80,115,153],"simply":[56],"push":[57],"one-way":[58],"information":[59],"citizens.":[61],"In":[62],"lesser":[64],"extent,":[65],"authorities":[67],"Greece":[69,113],"investing":[71],"interactive":[74],"features":[75],"order":[79],"enhance":[81],"participation.":[83],"Evaluation":[84],"indicated":[88],"impression":[90],"management":[91],"is":[92,124],"an":[93],"effective":[94],"strategy":[95],"drives":[97],"online":[99,140],"attitude":[100],"expression":[101],"(liking)":[102],"advocacy":[106],"behavior":[107],"(sharing).":[108],"Although,":[109],"seem":[114],"perform":[116],"posting":[121],"liked":[125],"shared":[127],"citizens,":[129],"they":[130],"do":[131],"not":[132],"score":[133],"high":[134],"terms":[136],"citizens":[139],"(commenting).":[141],"Based":[142],"findings":[145],"number":[147],"valuable":[149],"insights":[150],"provided":[152],"IT/Social":[154],"media":[155],"managers":[156],"government":[159],"administrations":[160],"for":[161],"increasing":[162],"impact":[164],"municipal":[167],"pages.":[169]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2018,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}