{"id":"https://openalex.org/W2613004929","doi":"https://doi.org/10.1145/3091478.3091513","title":"Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance","display_name":"Using Facebook Ads Audiences for Global Lifestyle Disease Surveillance","publication_year":2017,"publication_date":"2017-06-25","ids":{"openalex":"https://openalex.org/W2613004929","doi":"https://doi.org/10.1145/3091478.3091513","mag":"2613004929"},"language":"en","primary_location":{"id":"doi:10.1145/3091478.3091513","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3091478.3091513","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 ACM on Web Science Conference","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5102962549","display_name":"Matheus Ara\u00fajo","orcid":"https://orcid.org/0000-0003-0979-3417"},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Matheus Araujo","raw_affiliation_strings":["Qatar Computing Research Institute & Federal University of Minas Gerais, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute & Federal University of Minas Gerais, Doha, Qatar","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5041808447","display_name":"Yelena Mejova","orcid":"https://orcid.org/0000-0001-5560-4109"},"institutions":[{"id":"https://openalex.org/I1301390666","display_name":"Qatar Airways (Qatar)","ror":"https://ror.org/01hx00y13","country_code":"QA","type":"company","lineage":["https://openalex.org/I1301390666"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Yelena Mejova","raw_affiliation_strings":["Qatar Computing Research Institute, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Doha, Qatar","institution_ids":["https://openalex.org/I1301390666"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5033656008","display_name":"Ingmar Weber","orcid":"https://orcid.org/0000-0003-4169-2579"},"institutions":[{"id":"https://openalex.org/I1301390666","display_name":"Qatar Airways (Qatar)","ror":"https://ror.org/01hx00y13","country_code":"QA","type":"company","lineage":["https://openalex.org/I1301390666"]}],"countries":["QA"],"is_corresponding":false,"raw_author_name":"Ingmar Weber","raw_affiliation_strings":["Qatar Computing Research Institute, Doha, Qatar"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Qatar Computing Research Institute, Doha, Qatar","institution_ids":["https://openalex.org/I1301390666"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5085054435","display_name":"Fabr\u00ed\u00adcio Benevenuto","orcid":"https://orcid.org/0000-0001-6875-6259"},"institutions":[{"id":"https://openalex.org/I110200422","display_name":"Universidade Federal de Minas Gerais","ror":"https://ror.org/0176yjw32","country_code":"BR","type":"education","lineage":["https://openalex.org/I110200422"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Fabricio Benevenuto","raw_affiliation_strings":["Federal University of Minas Gerais, Belo Horizonte, Brazil"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Federal University of Minas Gerais, Belo Horizonte, Brazil","institution_ids":["https://openalex.org/I110200422"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":5.7342,"has_fulltext":false,"cited_by_count":63,"citation_normalized_percentile":{"value":0.96918878,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"253","last_page":"257"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11819","display_name":"Data-Driven Disease Surveillance","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},"topics":[{"id":"https://openalex.org/T11819","display_name":"Data-Driven Disease Surveillance","score":0.9995999932289124,"subfield":{"id":"https://openalex.org/subfields/2713","display_name":"Epidemiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T12027","display_name":"Social Media in Health Education","score":0.9656999707221985,"subfield":{"id":"https://openalex.org/subfields/3306","display_name":"Health"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10060","display_name":"Smoking Behavior and Cessation","score":0.9538999795913696,"subfield":{"id":"https://openalex.org/subfields/2737","display_name":"Physiology"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/tracking","display_name":"Tracking (education)","score":0.5693766474723816},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5552030205726624},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.46431681513786316},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.43441537022590637},{"id":"https://openalex.org/keywords/obesity","display_name":"Obesity","score":0.4222489297389984},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.36311542987823486},{"id":"https://openalex.org/keywords/medicine","display_name":"Medicine","score":0.3316304683685303},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.2950623035430908}],"concepts":[{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.5693766474723816},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5552030205726624},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.46431681513786316},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.43441537022590637},{"id":"https://openalex.org/C511355011","wikidata":"https://www.wikidata.org/wiki/Q12174","display_name":"Obesity","level":2,"score":0.4222489297389984},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.36311542987823486},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3316304683685303},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2950623035430908},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3091478.3091513","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3091478.3091513","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 ACM on Web Science Conference","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","display_name":"Good health and well-being","score":0.7799999713897705}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":19,"referenced_works":["https://openalex.org/W336195196","https://openalex.org/W2003064313","https://openalex.org/W2010079596","https://openalex.org/W2025702214","https://openalex.org/W2028085927","https://openalex.org/W2036865209","https://openalex.org/W2049704571","https://openalex.org/W2068181924","https://openalex.org/W2077691217","https://openalex.org/W2112334970","https://openalex.org/W2115535574","https://openalex.org/W2117239687","https://openalex.org/W2132446932","https://openalex.org/W2180166051","https://openalex.org/W2283694230","https://openalex.org/W2598305407","https://openalex.org/W2611391136","https://openalex.org/W2613988912","https://openalex.org/W2621329742"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2084086966","https://openalex.org/W2023861399","https://openalex.org/W2908364646","https://openalex.org/W2730915376","https://openalex.org/W2275271759","https://openalex.org/W4381470518","https://openalex.org/W4382631096","https://openalex.org/W2014532210","https://openalex.org/W3116387307"],"abstract_inverted_index":{"Every":[0],"day,":[1],"millions":[2],"of":[3,26,47,69,82,96,112,130],"users":[4],"reveal":[5],"their":[6,52],"interests":[7],"on":[8,110],"Facebook,":[9],"which":[10],"are":[11,92],"then":[12],"monetized":[13],"via":[14],"targeted":[15],"advertisement":[16],"marketing":[17],"campaigns.":[18],"In":[19],"this":[20],"paper,":[21],"we":[22,43,76,119],"explore":[23],"the":[24,38,45,67,97,102,127],"use":[25],"demographically":[27],"rich":[28],"Facebook":[29],"Ads":[30],"audience":[31],"estimates":[32],"for":[33,79],"tracking":[34,55],"non-communicable":[35],"diseases":[36],"around":[37],"world.":[39],"Across":[40],"47":[41],"countries,":[42,86,103],"compute":[44],"audiences":[46,91],"marker":[48],"interests,":[49],"and":[50,63],"evaluate":[51],"potential":[53,128],"in":[54,88],"health":[56,83,113],"conditions":[57,84],"associated":[58],"with":[59],"tobacco":[60],"use,":[61],"obesity,":[62],"diabetes,":[64],"compared":[65],"to":[66,125],"performance":[68],"placebo":[70],"interests.":[71],"Despite":[72],"its":[73],"huge":[74],"potential,":[75],"find":[77],"that,":[78],"modeling":[80],"prevalence":[81,99],"across":[85,115],"differences":[87],"these":[89],"interest":[90],"only":[93],"weakly":[94],"indicative":[95],"corresponding":[98],"rates.":[100],"Within":[101],"however,":[104],"our":[105],"approach":[106],"provides":[107],"interesting":[108],"insights":[109],"trends":[111],"awareness":[114],"demographic":[116],"groups.":[117],"Finally,":[118],"provide":[120],"a":[121,136],"temporal":[122],"error":[123],"analysis":[124],"expose":[126],"pitfalls":[129],"using":[131],"Facebook's":[132],"Marketing":[133],"API":[134],"as":[135],"black":[137],"box.":[138]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":4},{"year":2024,"cited_by_count":5},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":11},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":10},{"year":2018,"cited_by_count":8},{"year":2016,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}