{"id":"https://openalex.org/W2604924934","doi":"https://doi.org/10.1145/3038912.3052616","title":"Monetary Discount Strategies for Real-Time Promotion Campaign","display_name":"Monetary Discount Strategies for Real-Time Promotion Campaign","publication_year":2017,"publication_date":"2017-04-03","ids":{"openalex":"https://openalex.org/W2604924934","doi":"https://doi.org/10.1145/3038912.3052616","mag":"2604924934"},"language":"en","primary_location":{"id":"doi:10.1145/3038912.3052616","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3038912.3052616","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 26th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://doi.org/10.1145/3038912.3052616","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5016654115","display_name":"Ying\u2010Chun Lin","orcid":"https://orcid.org/0000-0001-6605-0906"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Ying-Chun Lin","raw_affiliation_strings":["National Cheng Kung University, Tainan City, Taiwan Roc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Cheng Kung University, Tainan City, Taiwan Roc","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5070726642","display_name":"Chi-Hsuan Huang","orcid":null},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Chi-Hsuan Huang","raw_affiliation_strings":["National Cheng Kung University, Tainan City, Taiwan Roc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Cheng Kung University, Tainan City, Taiwan Roc","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5061512142","display_name":"Chu-Cheng Hsieh","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chu-Cheng Hsieh","raw_affiliation_strings":["Slice Technologies, Inc., San Mateo, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Slice Technologies, Inc., San Mateo, CA, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5053357842","display_name":"Yu\u2010Chen Shu","orcid":"https://orcid.org/0000-0002-6450-7076"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Yu-Chen Shu","raw_affiliation_strings":["National Cheng Kung University, Tainan City, Taiwan Roc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Cheng Kung University, Tainan City, Taiwan Roc","institution_ids":["https://openalex.org/I91807558"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5034198742","display_name":"Kun-Ta Chuang","orcid":"https://orcid.org/0000-0002-3914-8550"},"institutions":[{"id":"https://openalex.org/I91807558","display_name":"National Cheng Kung University","ror":"https://ror.org/01b8kcc49","country_code":"TW","type":"education","lineage":["https://openalex.org/I91807558"]}],"countries":["TW"],"is_corresponding":false,"raw_author_name":"Kun-Ta Chuang","raw_affiliation_strings":["National Cheng Kung University, Tainan City, Taiwan Roc"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"National Cheng Kung University, Tainan City, Taiwan Roc","institution_ids":["https://openalex.org/I91807558"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":17,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1123","last_page":"1132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9927999973297119,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.9840999841690063,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/promotion","display_name":"Promotion (chess)","score":0.7842295169830322},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.7256057262420654},{"id":"https://openalex.org/keywords/product","display_name":"Product (mathematics)","score":0.6388165354728699},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.6117908954620361},{"id":"https://openalex.org/keywords/affect","display_name":"Affect (linguistics)","score":0.4792604446411133},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.46676892042160034},{"id":"https://openalex.org/keywords/sales-promotion","display_name":"Sales promotion","score":0.4555974006652832},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.42574629187583923},{"id":"https://openalex.org/keywords/sales-management","display_name":"Sales management","score":0.07402923703193665}],"concepts":[{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.7842295169830322},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.7256057262420654},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.6388165354728699},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6117908954620361},{"id":"https://openalex.org/C2776035688","wikidata":"https://www.wikidata.org/wiki/Q1606558","display_name":"Affect (linguistics)","level":2,"score":0.4792604446411133},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.46676892042160034},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.4555974006652832},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.42574629187583923},{"id":"https://openalex.org/C139749660","wikidata":"https://www.wikidata.org/wiki/Q5657855","display_name":"Sales management","level":2,"score":0.07402923703193665},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3038912.3052616","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3038912.3052616","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 26th International Conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/3038912.3052616","is_oa":true,"landing_page_url":"https://doi.org/10.1145/3038912.3052616","pdf_url":null,"source":null,"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 26th International Conference on World Wide Web","raw_type":"proceedings-article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/8","score":0.6299999952316284,"display_name":"Decent work and economic growth"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W74203006","https://openalex.org/W118259468","https://openalex.org/W828197376","https://openalex.org/W1504212531","https://openalex.org/W1911551976","https://openalex.org/W1973976093","https://openalex.org/W1988576693","https://openalex.org/W2009551863","https://openalex.org/W2015954563","https://openalex.org/W2021375049","https://openalex.org/W2033798573","https://openalex.org/W2035518103","https://openalex.org/W2042270211","https://openalex.org/W2052307584","https://openalex.org/W2073685064","https://openalex.org/W2088799021","https://openalex.org/W2106976816","https://openalex.org/W2118309135","https://openalex.org/W2129905273","https://openalex.org/W2131771069","https://openalex.org/W2149822245","https://openalex.org/W2153635508","https://openalex.org/W2163209281","https://openalex.org/W2168405694","https://openalex.org/W2213824155","https://openalex.org/W2215853537","https://openalex.org/W2290203315","https://openalex.org/W2508468814","https://openalex.org/W2513944453","https://openalex.org/W2532780566","https://openalex.org/W2576800649","https://openalex.org/W3012348758","https://openalex.org/W3106419620","https://openalex.org/W3120421331","https://openalex.org/W3123707289","https://openalex.org/W4233014035","https://openalex.org/W4238210511","https://openalex.org/W4239517556","https://openalex.org/W4249618410","https://openalex.org/W6980159480","https://openalex.org/W7002245434"],"related_works":["https://openalex.org/W2560936962","https://openalex.org/W2788727012","https://openalex.org/W4388203630","https://openalex.org/W2526386912","https://openalex.org/W2410591377","https://openalex.org/W2323113755","https://openalex.org/W2104953402","https://openalex.org/W811505970","https://openalex.org/W2351275953","https://openalex.org/W1850126523"],"abstract_inverted_index":{"The":[0],"effectiveness":[1],"of":[2],"monetary":[3],"promotions":[4],"has":[5],"been":[6],"well":[7],"reported":[8],"in":[9,18,33],"the":[10],"literature":[11],"to":[12,42],"affect":[13],"shopping":[14],"decisions":[15],"for":[16,50],"products":[17],"real":[19],"life":[20],"experience.":[21],"Nowadays,":[22],"e-commerce":[23],"retailers":[24],"are":[25],"facing":[26],"more":[27],"fierce":[28],"competition":[29],"on":[30],"price":[31],"promotion":[32],"that":[34],"consumers":[35],"can":[36],"easily":[37],"use":[38],"a":[39],"search":[40],"engine":[41],"find":[43],"another":[44],"merchant":[45],"selling":[46],"an":[47],"identical":[48],"product":[49],"comparing":[51],"price.":[52]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":3},{"year":2018,"cited_by_count":1}],"updated_date":"2026-07-14T23:27:15.235271","created_date":"2025-10-10T00:00:00"}
