{"id":"https://openalex.org/W2611529619","doi":"https://doi.org/10.1145/3025453.3025531","title":"Designing Interactive Advertisements for Public Displays","display_name":"Designing Interactive Advertisements for Public Displays","publication_year":2017,"publication_date":"2017-05-02","ids":{"openalex":"https://openalex.org/W2611529619","doi":"https://doi.org/10.1145/3025453.3025531","mag":"2611529619"},"language":"en","primary_location":{"id":"doi:10.1145/3025453.3025531","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3025453.3025531","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030881920","display_name":"Hasibullah Sahibzada","orcid":null},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":true,"raw_author_name":"Hasibullah Sahibzada","raw_affiliation_strings":["Bauhaus-Universit\u00e4t Weimar, Weimar, Thuringia, Germany"],"affiliations":[{"raw_affiliation_string":"Bauhaus-Universit\u00e4t Weimar, Weimar, Thuringia, Germany","institution_ids":["https://openalex.org/I51441396"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5074709858","display_name":"Eva Hornecker","orcid":"https://orcid.org/0000-0001-9406-5064"},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Eva Hornecker","raw_affiliation_strings":["Bauhaus-Universit\u00e4t Weimar, Weimar, Germany"],"affiliations":[{"raw_affiliation_string":"Bauhaus-Universit\u00e4t Weimar, Weimar, Germany","institution_ids":["https://openalex.org/I51441396"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5059378596","display_name":"Florian Echtler","orcid":"https://orcid.org/0000-0002-7175-9503"},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Florian Echtler","raw_affiliation_strings":["Bauhaus-Universit\u00e4t Weimar, Weimar, Germany"],"affiliations":[{"raw_affiliation_string":"Bauhaus-Universit\u00e4t Weimar, Weimar, Germany","institution_ids":["https://openalex.org/I51441396"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061216874","display_name":"Patrick Tobias Fischer","orcid":"https://orcid.org/0009-0002-8578-7203"},"institutions":[{"id":"https://openalex.org/I51441396","display_name":"Bauhaus-Universit\u00e4t Weimar","ror":"https://ror.org/033bb5z47","country_code":"DE","type":"education","lineage":["https://openalex.org/I51441396"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Patrick Tobias Fischer","raw_affiliation_strings":["Bauhaus-Universit\u00e4t Weimar, Weimar, Germany"],"affiliations":[{"raw_affiliation_string":"Bauhaus-Universit\u00e4t Weimar, Weimar, Germany","institution_ids":["https://openalex.org/I51441396"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5030881920"],"corresponding_institution_ids":["https://openalex.org/I51441396"],"apc_list":null,"apc_paid":null,"fwci":2.3095,"has_fulltext":false,"cited_by_count":24,"citation_normalized_percentile":{"value":0.88453276,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1518","last_page":"1529"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10789","display_name":"Interactive and Immersive Displays","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10789","display_name":"Interactive and Immersive Displays","score":0.9997000098228455,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10470","display_name":"Usability and User Interface Design","score":0.9958999752998352,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/interactivity","display_name":"Interactivity","score":0.8544752597808838},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7041122317314148},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.6227405667304993},{"id":"https://openalex.org/keywords/tracking","display_name":"Tracking (education)","score":0.5097236037254333},{"id":"https://openalex.org/keywords/interaction-design","display_name":"Interaction design","score":0.44500988721847534},{"id":"https://openalex.org/keywords/tourism","display_name":"Tourism","score":0.4435947835445404},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.4425645172595978},{"id":"https://openalex.org/keywords/mobile-interaction","display_name":"Mobile interaction","score":0.4135127663612366},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.3929326832294464},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.392548531293869},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.36918649077415466},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.17931249737739563}],"concepts":[{"id":"https://openalex.org/C144430266","wikidata":"https://www.wikidata.org/wiki/Q839721","display_name":"Interactivity","level":2,"score":0.8544752597808838},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7041122317314148},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.6227405667304993},{"id":"https://openalex.org/C2775936607","wikidata":"https://www.wikidata.org/wiki/Q466845","display_name":"Tracking (education)","level":2,"score":0.5097236037254333},{"id":"https://openalex.org/C13854087","wikidata":"https://www.wikidata.org/wiki/Q1061656","display_name":"Interaction design","level":2,"score":0.44500988721847534},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.4435947835445404},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.4425645172595978},{"id":"https://openalex.org/C115121344","wikidata":"https://www.wikidata.org/wiki/Q6887140","display_name":"Mobile interaction","level":3,"score":0.4135127663612366},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.3929326832294464},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.392548531293869},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.36918649077415466},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.17931249737739563},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C19417346","wikidata":"https://www.wikidata.org/wiki/Q7922","display_name":"Pedagogy","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/3025453.3025531","is_oa":false,"landing_page_url":"https://doi.org/10.1145/3025453.3025531","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":26,"referenced_works":["https://openalex.org/W188361862","https://openalex.org/W1498279636","https://openalex.org/W1542657334","https://openalex.org/W1556440562","https://openalex.org/W1586963532","https://openalex.org/W1967899499","https://openalex.org/W1989088130","https://openalex.org/W2004647952","https://openalex.org/W2009104953","https://openalex.org/W2015601258","https://openalex.org/W2015762759","https://openalex.org/W2034662415","https://openalex.org/W2049210289","https://openalex.org/W2092696917","https://openalex.org/W2106351401","https://openalex.org/W2108534875","https://openalex.org/W2118225036","https://openalex.org/W2123599291","https://openalex.org/W2125045484","https://openalex.org/W2136217935","https://openalex.org/W2162134050","https://openalex.org/W2274278822","https://openalex.org/W2293587765","https://openalex.org/W2414860666","https://openalex.org/W2914277640","https://openalex.org/W4241875890"],"related_works":["https://openalex.org/W4389919153","https://openalex.org/W2186187400","https://openalex.org/W2101102258","https://openalex.org/W2925183195","https://openalex.org/W562430061","https://openalex.org/W1789019621","https://openalex.org/W2325451640","https://openalex.org/W4253663785","https://openalex.org/W2140513043","https://openalex.org/W2065924200"],"abstract_inverted_index":{"Although":[0],"public":[1,42,146],"displays":[2],"are":[3,11],"increasingly":[4],"being":[5],"deployed":[6],"in":[7,44,111,122],"everyday":[8],"situations,":[9],"they":[10],"still":[12],"mostly":[13],"used":[14],"as":[15],"auto-active":[16],"information":[17,47],"sources.":[18],"Adding":[19],"interactivity":[20],"can":[21],"help":[22],"to":[23,71,106],"attract":[24],"and":[25,33,51,62,75,113,125],"engage":[26],"users.":[27],"We":[28,49,79],"report":[29],"on":[30,136,145],"the":[31,73,89,114,131],"design":[32],"in-the-wild":[34],"evaluation":[35],"of":[36,88,104],"an":[37,85,94,101],"interactive":[38,116,143],"advert":[39],"for":[40,118,142],"a":[41,45],"display":[43],"tourist":[46],"center.":[48],"evaluate":[50],"compare":[52,81],"3":[53],"different":[54],"variants":[55,83],"-":[56,68],"non-interactive,":[57],"interaction":[58,63,76,120],"using":[59,64],"body":[60,90,119],"tracking,":[61],"personal":[65],"mobile":[66,109],"devices":[67],"with":[69,84,93],"respect":[70],"attracting":[72],"attention":[74],"from":[77],"passersby.":[78],"further":[80],"these":[82],"iterated":[86],"version":[87],"tracking":[91,96],"system":[92],"extended":[95],"area.":[97],"Our":[98],"findings":[99],"include":[100],"unexpected":[102],"reluctance":[103],"passersby":[105],"use":[107],"their":[108],"device":[110],"public,":[112],"increased":[115,123],"area":[117],"resulting":[121],"engagement":[124],"spontaneous":[126],"multi-user":[127],"interaction,":[128],"while":[129],"removing":[130],"so-called":[132],"'landing":[133],"effect'.":[134],"Based":[135],"our":[137],"findings,":[138],"we":[139],"suggest":[140],"guidelines":[141],"adverts":[144],"displays.":[147]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
