{"id":"https://openalex.org/W2554949719","doi":"https://doi.org/10.1145/2998581.2998595","title":"A Critique of Personas as representations of \"the other\" in Cross-Cultural Technology Design","display_name":"A Critique of Personas as representations of \"the other\" in Cross-Cultural Technology Design","publication_year":2016,"publication_date":"2016-11-21","ids":{"openalex":"https://openalex.org/W2554949719","doi":"https://doi.org/10.1145/2998581.2998595","mag":"2554949719"},"language":"en","primary_location":{"id":"doi:10.1145/2998581.2998595","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2998581.2998595","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the First African Conference on Human Computer Interaction","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://pure.itu.dk/portal/da/publications/a4fbe568-86a5-46b2-be6f-88e4e01577dd","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037322459","display_name":"Daniel G. Cabrero","orcid":"https://orcid.org/0000-0003-2043-6664"},"institutions":[{"id":"https://openalex.org/I177463362","display_name":"University of West London","ror":"https://ror.org/03e5mzp60","country_code":"GB","type":"education","lineage":["https://openalex.org/I177463362"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Daniel G. Cabrero","raw_affiliation_strings":["University of West-London, London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"University of West-London, London, United Kingdom","institution_ids":["https://openalex.org/I177463362"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5050974623","display_name":"Heike Winschiers\u2010Theophilus","orcid":"https://orcid.org/0000-0002-9752-3398"},"institutions":[{"id":"https://openalex.org/I101993903","display_name":"Namibia University of Science and Technology","ror":"https://ror.org/03gg1ey66","country_code":"NA","type":"education","lineage":["https://openalex.org/I101993903"]}],"countries":["NA"],"is_corresponding":false,"raw_author_name":"Heike Winschiers-Theophilus","raw_affiliation_strings":["Namibia University of Science and Technology (NUST), Windhoek, Namibia"],"affiliations":[{"raw_affiliation_string":"Namibia University of Science and Technology (NUST), Windhoek, Namibia","institution_ids":["https://openalex.org/I101993903"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5076918526","display_name":"Jos\u00e9 Abdelnour-Nocera","orcid":"https://orcid.org/0000-0001-7935-7368"},"institutions":[{"id":"https://openalex.org/I83467386","display_name":"IT University of Copenhagen","ror":"https://ror.org/02309jg23","country_code":"DK","type":"education","lineage":["https://openalex.org/I83467386"]}],"countries":["DK"],"is_corresponding":false,"raw_author_name":"Jos\u00e9 Abdelnour-Nocera","raw_affiliation_strings":["IT University / M-ITI, Copenhagen, Denmark / Madeira, Portugal"],"affiliations":[{"raw_affiliation_string":"IT University / M-ITI, Copenhagen, Denmark / Madeira, Portugal","institution_ids":["https://openalex.org/I83467386"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5037322459"],"corresponding_institution_ids":["https://openalex.org/I177463362"],"apc_list":null,"apc_paid":null,"fwci":3.0719,"has_fulltext":true,"cited_by_count":43,"citation_normalized_percentile":{"value":0.91545139,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":90,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"149","last_page":"154"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T14074","display_name":"Persona Design and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10803","display_name":"Innovative Human-Technology Interaction","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11114","display_name":"Service and Product Innovation","score":0.9757999777793884,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/persona","display_name":"Persona","score":0.9850020408630371},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6034551858901978},{"id":"https://openalex.org/keywords/status-quo","display_name":"Status quo","score":0.5312371253967285},{"id":"https://openalex.org/keywords/sociology","display_name":"Sociology","score":0.44693267345428467},{"id":"https://openalex.org/keywords/user-research","display_name":"User Research","score":0.42647019028663635},{"id":"https://openalex.org/keywords/aesthetics","display_name":"Aesthetics","score":0.4123699963092804},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.40775826573371887},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.35641124844551086},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.33236628770828247},{"id":"https://openalex.org/keywords/user-experience-design","display_name":"User experience design","score":0.24166691303253174},{"id":"https://openalex.org/keywords/political-science","display_name":"Political science","score":0.19014519453048706},{"id":"https://openalex.org/keywords/art","display_name":"Art","score":0.1563885509967804},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.11737734079360962},{"id":"https://openalex.org/keywords/law","display_name":"Law","score":0.08012372255325317}],"concepts":[{"id":"https://openalex.org/C313442","wikidata":"https://www.wikidata.org/wiki/Q778556","display_name":"Persona","level":2,"score":0.9850020408630371},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6034551858901978},{"id":"https://openalex.org/C2776748549","wikidata":"https://www.wikidata.org/wiki/Q201610","display_name":"Status quo","level":2,"score":0.5312371253967285},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.44693267345428467},{"id":"https://openalex.org/C2777397297","wikidata":"https://www.wikidata.org/wiki/Q17118423","display_name":"User Research","level":3,"score":0.42647019028663635},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.4123699963092804},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.40775826573371887},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.35641124844551086},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33236628770828247},{"id":"https://openalex.org/C201025465","wikidata":"https://www.wikidata.org/wiki/Q11248500","display_name":"User experience design","level":2,"score":0.24166691303253174},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.19014519453048706},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1563885509967804},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.11737734079360962},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08012372255325317},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1145/2998581.2998595","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2998581.2998595","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the First African Conference on Human Computer Interaction","raw_type":"proceedings-article"},{"id":"pmh:oai:pure.atira.dk:openaire/a4fbe568-86a5-46b2-be6f-88e4e01577dd","is_oa":true,"landing_page_url":"https://pure.itu.dk/portal/da/publications/a4fbe568-86a5-46b2-be6f-88e4e01577dd","pdf_url":null,"source":{"id":"https://openalex.org/S4377196680","display_name":"IT University Of Copenhagen (IT University of Copenhagen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I83467386","host_organization_name":"IT University of Copenhagen","host_organization_lineage":["https://openalex.org/I83467386"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cabrero, D G, Winschiers-Theophilus, H & Abdelnour-Nocera, J 2016, A critique of personas as representations of \"the other\" in cross-cultural technology design. in AfriCHI'16 Proceedings of the First African Conference on Human Computer Interaction. Association for Computing Machinery, pp. 149-154. https://doi.org/10.1145/2998581.2998595","raw_type":"info:eu-repo/semantics/publishedVersion"},{"id":"pmh:oai:repository.uwl.ac.uk:4277","is_oa":true,"landing_page_url":"https://orcid.org/0000-0001-7935-7368","pdf_url":"https://repository.uwl.ac.uk/id/eprint/4277/1/Cabrero_et_al_AfriCHI%2716.pdf","source":{"id":"https://openalex.org/S4306402477","display_name":"UWL Repository (University of West London)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I177463362","host_organization_name":"University of West London","host_organization_lineage":["https://openalex.org/I177463362"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":null,"raw_type":"PeerReviewed"},{"id":"pmh:oai:oro.open.ac.uk:54298","is_oa":false,"landing_page_url":null,"pdf_url":null,"source":{"id":"https://openalex.org/S4306401187","display_name":"Open Research Online (The Open University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I204136569","host_organization_name":"The Open University","host_organization_lineage":["https://openalex.org/I204136569"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Conference or Workshop Item"}],"best_oa_location":{"id":"pmh:oai:pure.atira.dk:openaire/a4fbe568-86a5-46b2-be6f-88e4e01577dd","is_oa":true,"landing_page_url":"https://pure.itu.dk/portal/da/publications/a4fbe568-86a5-46b2-be6f-88e4e01577dd","pdf_url":null,"source":{"id":"https://openalex.org/S4377196680","display_name":"IT University Of Copenhagen (IT University of Copenhagen)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I83467386","host_organization_name":"IT University of Copenhagen","host_organization_lineage":["https://openalex.org/I83467386"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Cabrero, D G, Winschiers-Theophilus, H & Abdelnour-Nocera, J 2016, A critique of personas as representations of \"the other\" in cross-cultural technology design. in AfriCHI'16 Proceedings of the First African Conference on Human Computer Interaction. Association for Computing Machinery, pp. 149-154. https://doi.org/10.1145/2998581.2998595","raw_type":"info:eu-repo/semantics/publishedVersion"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/11","score":0.8100000023841858,"display_name":"Sustainable cities and communities"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":29,"referenced_works":["https://openalex.org/W598121734","https://openalex.org/W983578057","https://openalex.org/W1488727463","https://openalex.org/W1505213278","https://openalex.org/W1593973884","https://openalex.org/W1609891258","https://openalex.org/W1877093828","https://openalex.org/W1989840370","https://openalex.org/W1990648000","https://openalex.org/W2024112587","https://openalex.org/W2028045345","https://openalex.org/W2047765435","https://openalex.org/W2047883041","https://openalex.org/W2055619730","https://openalex.org/W2140586157","https://openalex.org/W2149305514","https://openalex.org/W2156655839","https://openalex.org/W2158931116","https://openalex.org/W2205987757","https://openalex.org/W2228254744","https://openalex.org/W2232913539","https://openalex.org/W2304962436","https://openalex.org/W2319234398","https://openalex.org/W2408057763","https://openalex.org/W2479932151","https://openalex.org/W2488159111","https://openalex.org/W2802435436","https://openalex.org/W4242623581","https://openalex.org/W4251706070"],"related_works":["https://openalex.org/W4389400787","https://openalex.org/W3182286990","https://openalex.org/W4285531607","https://openalex.org/W2889621817","https://openalex.org/W2004041388","https://openalex.org/W3128681549","https://openalex.org/W3213183010","https://openalex.org/W2799095379","https://openalex.org/W1972152093","https://openalex.org/W2345974409"],"abstract_inverted_index":{"A":[0,94],"literature":[1],"review":[2],"on":[3,97],"cross-cultural":[4],"personas":[5,15,44],"reveals":[6],"both,":[7],"a":[8,33,84,122],"trend":[9],"in":[10,53,91,100,134,146,151,155],"projects":[11],"lacking":[12],"accomplishment":[13],"and":[14,42,67,77,114,132,143,150],"reinforcing":[16],"previous":[17],"biases.":[18],"We":[19],"first":[20],"suggest":[21],"why":[22],"failures":[23],"or":[24],"incompleteness":[25],"may":[26],"have":[27],"ensued,":[28],"while":[29],"then":[30],"we":[31,80,118,139],"entice":[32],"thoughtful":[34],"alteration":[35],"of":[36,60,72],"the":[37,58,70,103,152],"design":[38,59,123,147],"process":[39],"by":[40,62],"creating":[41],"validating":[43],"together":[45],"with":[46,112],"those":[47,73],"that":[48],"they":[49],"embody.":[50],"Personas":[51],"created":[52],"people's":[54],"own":[55],"terms":[56],"support":[57],"technologies":[61],"truly":[63],"satisfying":[64],"users'":[65],"needs":[66],"drives.":[68],"Examining":[69],"experiences":[71],"working":[74],"\"out":[75],"there\",":[76],"our":[78],"practises,":[79],"conclude":[81],"persona":[82,105,120],"is":[83],"vital":[85],"designerly":[86],"artefact":[87],"to":[88,131],"empowering":[89],"people":[90],"representing":[92],"themselves.":[93],"persona-based":[95],"study":[96],"User-Created":[98],"Persona":[99],"Namibia":[101],"contrasts":[102],"current":[104],"status-quo":[106],"via":[107],"an":[108],"ongoing":[109],"co-design":[110],"effort":[111],"urban":[113],"rural":[115],"non-designers.":[116],"However":[117],"argue":[119],"as":[121],"device":[124],"must":[125],"ease":[126],"its":[127],"implicit":[128],"colonial":[129],"tendency":[130],"impulses":[133],"depicting":[135],"\"the":[136],"other\".":[137],"Instead":[138],"endorse":[140],"serenity,":[141],"mindfulness":[142],"local":[144],"enabling":[145],"at":[148],"large":[149],"African":[153],"context":[154],"particular.":[156]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":4},{"year":2021,"cited_by_count":7},{"year":2020,"cited_by_count":4},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-04-14T08:04:32.555800","created_date":"2025-10-10T00:00:00"}
