{"id":"https://openalex.org/W2491757624","doi":"https://doi.org/10.1145/2897073.2897090","title":"AD-APT","display_name":"AD-APT","publication_year":2016,"publication_date":"2016-05-14","ids":{"openalex":"https://openalex.org/W2491757624","doi":"https://doi.org/10.1145/2897073.2897090","mag":"2491757624"},"language":"en","primary_location":{"id":"doi:10.1145/2897073.2897090","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2897073.2897090","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the International Conference on Mobile Software Engineering and Systems","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5073811431","display_name":"Andreas Pamboris","orcid":null},"institutions":[{"id":"https://openalex.org/I34771391","display_name":"University of Cyprus","ror":"https://ror.org/02qjrjx09","country_code":"CY","type":"education","lineage":["https://openalex.org/I34771391"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Andreas Pamboris","raw_affiliation_strings":["University of Cyprus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Cyprus","institution_ids":["https://openalex.org/I34771391"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046725930","display_name":"George S. Antoniou","orcid":null},"institutions":[{"id":"https://openalex.org/I45442566","display_name":"El Paso Community College","ror":"https://ror.org/01gswfc04","country_code":"US","type":"education","lineage":["https://openalex.org/I45442566"]},{"id":"https://openalex.org/I98677209","display_name":"University of Edinburgh","ror":"https://ror.org/01nrxwf90","country_code":"GB","type":"education","lineage":["https://openalex.org/I98677209"]}],"countries":["GB","US"],"is_corresponding":false,"raw_author_name":"George Antoniou","raw_affiliation_strings":["EPCC University of Edinburgh"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EPCC University of Edinburgh","institution_ids":["https://openalex.org/I45442566","https://openalex.org/I98677209"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5025505041","display_name":"Makris Constantinos","orcid":null},"institutions":[{"id":"https://openalex.org/I34771391","display_name":"University of Cyprus","ror":"https://ror.org/02qjrjx09","country_code":"CY","type":"education","lineage":["https://openalex.org/I34771391"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Constantinos Makris","raw_affiliation_strings":["Science University of Cyprus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Science University of Cyprus","institution_ids":["https://openalex.org/I34771391"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018520973","display_name":"Panayiotis C. Andreou","orcid":"https://orcid.org/0000-0001-5742-0311"},"institutions":[{"id":"https://openalex.org/I4210108889","display_name":"University of Central Lancashire Cyprus","ror":"https://ror.org/020ps3a34","country_code":"CY","type":"education","lineage":["https://openalex.org/I185852735","https://openalex.org/I4210108889"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"Panayiotis Andreou","raw_affiliation_strings":["University of Central Lancashire, Cyprus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Central Lancashire, Cyprus","institution_ids":["https://openalex.org/I4210108889"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5088484575","display_name":"George Samaras","orcid":null},"institutions":[{"id":"https://openalex.org/I34771391","display_name":"University of Cyprus","ror":"https://ror.org/02qjrjx09","country_code":"CY","type":"education","lineage":["https://openalex.org/I34771391"]}],"countries":["CY"],"is_corresponding":false,"raw_author_name":"George Samaras","raw_affiliation_strings":["Science University of Cyprus"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Science University of Cyprus","institution_ids":["https://openalex.org/I34771391"]}]}],"institutions":[],"countries_distinct_count":3,"institutions_distinct_count":4,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6145,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.80180348,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":"175","last_page":"178"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":1.0,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12238","display_name":"Green IT and Sustainability","score":1.0,"subfield":{"id":"https://openalex.org/subfields/2208","display_name":"Electrical and Electronic Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.9861000180244446,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11499","display_name":"ICT Impact and Policies","score":0.9775999784469604,"subfield":{"id":"https://openalex.org/subfields/2214","display_name":"Media Technology"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/monetization","display_name":"Monetization","score":0.9517230987548828},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7385876774787903},{"id":"https://openalex.org/keywords/android","display_name":"Android (operating system)","score":0.7160700559616089},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5757985711097717},{"id":"https://openalex.org/keywords/mobile-apps","display_name":"Mobile apps","score":0.5650734901428223},{"id":"https://openalex.org/keywords/mobile-computing","display_name":"Mobile computing","score":0.46677321195602417},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.46088457107543945},{"id":"https://openalex.org/keywords/energy-consumption","display_name":"Energy consumption","score":0.4482094943523407},{"id":"https://openalex.org/keywords/mobile-telephony","display_name":"Mobile telephony","score":0.4268086850643158},{"id":"https://openalex.org/keywords/cellular-network","display_name":"Cellular network","score":0.4240933358669281},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.35811319947242737},{"id":"https://openalex.org/keywords/computer-network","display_name":"Computer network","score":0.34220224618911743},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.27036452293395996},{"id":"https://openalex.org/keywords/mobile-radio","display_name":"Mobile radio","score":0.24160242080688477},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.18045774102210999},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.10735729336738586},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08653831481933594}],"concepts":[{"id":"https://openalex.org/C2780602052","wikidata":"https://www.wikidata.org/wiki/Q289845","display_name":"Monetization","level":2,"score":0.9517230987548828},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7385876774787903},{"id":"https://openalex.org/C557433098","wikidata":"https://www.wikidata.org/wiki/Q94","display_name":"Android (operating system)","level":2,"score":0.7160700559616089},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5757985711097717},{"id":"https://openalex.org/C2988145974","wikidata":"https://www.wikidata.org/wiki/Q620615","display_name":"Mobile apps","level":2,"score":0.5650734901428223},{"id":"https://openalex.org/C144543869","wikidata":"https://www.wikidata.org/wiki/Q2738570","display_name":"Mobile computing","level":2,"score":0.46677321195602417},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.46088457107543945},{"id":"https://openalex.org/C2780165032","wikidata":"https://www.wikidata.org/wiki/Q16869822","display_name":"Energy consumption","level":2,"score":0.4482094943523407},{"id":"https://openalex.org/C95491727","wikidata":"https://www.wikidata.org/wiki/Q992968","display_name":"Mobile telephony","level":3,"score":0.4268086850643158},{"id":"https://openalex.org/C153646914","wikidata":"https://www.wikidata.org/wiki/Q535695","display_name":"Cellular network","level":2,"score":0.4240933358669281},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.35811319947242737},{"id":"https://openalex.org/C31258907","wikidata":"https://www.wikidata.org/wiki/Q1301371","display_name":"Computer network","level":1,"score":0.34220224618911743},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.27036452293395996},{"id":"https://openalex.org/C2781307350","wikidata":"https://www.wikidata.org/wiki/Q6887221","display_name":"Mobile radio","level":2,"score":0.24160242080688477},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.18045774102210999},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.10735729336738586},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08653831481933594},{"id":"https://openalex.org/C119599485","wikidata":"https://www.wikidata.org/wiki/Q43035","display_name":"Electrical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.0},{"id":"https://openalex.org/C139719470","wikidata":"https://www.wikidata.org/wiki/Q39680","display_name":"Macroeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2897073.2897090","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2897073.2897090","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the International Conference on Mobile Software Engineering and Systems","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8999999761581421,"id":"https://metadata.un.org/sdg/7","display_name":"Affordable and clean energy"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1980443310","https://openalex.org/W1983293177","https://openalex.org/W1993158854","https://openalex.org/W1996162360","https://openalex.org/W2020631075","https://openalex.org/W2090420215","https://openalex.org/W2159548212","https://openalex.org/W2166760478"],"related_works":["https://openalex.org/W2906862988","https://openalex.org/W3126157907","https://openalex.org/W3003419070","https://openalex.org/W3005927381","https://openalex.org/W3168957092","https://openalex.org/W2124540127","https://openalex.org/W3197108443","https://openalex.org/W1973366582","https://openalex.org/W4210272022","https://openalex.org/W1844259124"],"abstract_inverted_index":{"The":[0],"choice":[1],"between":[2,68],"two":[3,70],"dominant":[4],"monetization":[5],"strategies":[6],"for":[7],"mobile":[8,51,82,131],"apps,":[9,34],"i.e.":[10],"capitalising":[11],"on":[12,53,88,103,109],"revenue":[13],"generated":[14],"from":[15],"either":[16],"users":[17,26],"or":[18],"advertisers,":[19],"is":[20],"not":[21],"a":[22,62,66],"straightforward":[23],"one.":[24],"While":[25],"are":[27,38],"initially":[28],"attracted":[29],"more":[30,39],"to":[31,41,77,124],"free":[32],"(ad-supported)":[33],"paid":[35],"(ad-free)":[36],"apps":[37,75,114],"likely":[40],"persist":[42],"over":[43],"time":[44],"by":[45,130],"avoiding":[46],"the":[47,69,79,92,96],"adverse":[48],"implications":[49],"of":[50,81,98,122],"advertising":[52],"device":[54],"energy":[55,136],"and":[56,101,115,133],"network":[57,99,104,127],"usage.":[58,105],"This":[59],"paper":[60],"proposes":[61],"system":[63],"that":[64,90,117],"strikes":[65],"balance":[67],"extremes:":[71],"AD-APT":[72,108],"re-factors":[73],"ad-supported":[74,112],"automatically":[76],"adjust":[78],"frequency":[80],"ad":[83],"occurrences":[84],"at":[85],"runtime":[86],"based":[87],"policies":[89],"consider":[91],"device's":[93],"battery":[94],"life,":[95],"type":[97],"connectivity":[100],"limits":[102],"We":[106],"evaluate":[107],"ten":[110],"popular":[111],"Android":[113],"show":[116],"it":[118],"can":[119],"yield":[120],"reductions":[121],"up":[123],"30\u00d7":[125],"in":[126,135],"usage":[128],"caused":[129],"ads":[132],"40%":[134],"consumption.":[137]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":3}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2016-08-23T00:00:00"}