{"id":"https://openalex.org/W2277814926","doi":"https://doi.org/10.1145/2872427.2883071","title":"A Field Guide to Personalized Reserve Prices","display_name":"A Field Guide to Personalized Reserve Prices","publication_year":2016,"publication_date":"2016-04-11","ids":{"openalex":"https://openalex.org/W2277814926","doi":"https://doi.org/10.1145/2872427.2883071","mag":"2277814926"},"language":"en","primary_location":{"id":"doi:10.1145/2872427.2883071","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883071","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019999334","display_name":"Renato Paes Leme","orcid":"https://orcid.org/0000-0002-9799-5766"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Renato Paes Leme","raw_affiliation_strings":["Google Research, New York, NY, USA"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064235715","display_name":"Martin P\u00e1l","orcid":"https://orcid.org/0000-0002-1563-5426"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Martin Pal","raw_affiliation_strings":["Google Research, New York, NY, USA"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5070795618","display_name":"Sergei Vassilvitskii","orcid":"https://orcid.org/0000-0003-0235-1624"},"institutions":[{"id":"https://openalex.org/I1291425158","display_name":"Google (United States)","ror":"https://ror.org/00njsd438","country_code":"US","type":"company","lineage":["https://openalex.org/I1291425158","https://openalex.org/I4210128969"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Sergei Vassilvitskii","raw_affiliation_strings":["Google Research, New York, NY, USA"],"affiliations":[{"raw_affiliation_string":"Google Research, New York, NY, USA","institution_ids":["https://openalex.org/I1291425158"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5019999334"],"corresponding_institution_ids":["https://openalex.org/I1291425158"],"apc_list":null,"apc_paid":null,"fwci":7.1811,"has_fulltext":false,"cited_by_count":38,"citation_normalized_percentile":{"value":0.96898675,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1093","last_page":"1102"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9987999796867371,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12137","display_name":"Economic theories and models","score":0.9733999967575073,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.8045476675033569},{"id":"https://openalex.org/keywords/common-value-auction","display_name":"Common value auction","score":0.642941415309906},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6236437559127808},{"id":"https://openalex.org/keywords/complement","display_name":"Complement (music)","score":0.5851432681083679},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5089161396026611},{"id":"https://openalex.org/keywords/vickrey-auction","display_name":"Vickrey auction","score":0.4494917392730713},{"id":"https://openalex.org/keywords/microeconomics","display_name":"Microeconomics","score":0.4462326467037201},{"id":"https://openalex.org/keywords/field","display_name":"Field (mathematics)","score":0.41148242354393005},{"id":"https://openalex.org/keywords/economics","display_name":"Economics","score":0.3981941342353821},{"id":"https://openalex.org/keywords/econometrics","display_name":"Econometrics","score":0.33593714237213135},{"id":"https://openalex.org/keywords/auction-theory","display_name":"Auction theory","score":0.23811617493629456},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.14087843894958496},{"id":"https://openalex.org/keywords/finance","display_name":"Finance","score":0.11374717950820923}],"concepts":[{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.8045476675033569},{"id":"https://openalex.org/C163239763","wikidata":"https://www.wikidata.org/wiki/Q5153637","display_name":"Common value auction","level":2,"score":0.642941415309906},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6236437559127808},{"id":"https://openalex.org/C112313634","wikidata":"https://www.wikidata.org/wiki/Q7886648","display_name":"Complement (music)","level":5,"score":0.5851432681083679},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5089161396026611},{"id":"https://openalex.org/C83426474","wikidata":"https://www.wikidata.org/wiki/Q243758","display_name":"Vickrey auction","level":4,"score":0.4494917392730713},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.4462326467037201},{"id":"https://openalex.org/C9652623","wikidata":"https://www.wikidata.org/wiki/Q190109","display_name":"Field (mathematics)","level":2,"score":0.41148242354393005},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3981941342353821},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.33593714237213135},{"id":"https://openalex.org/C11276805","wikidata":"https://www.wikidata.org/wiki/Q771334","display_name":"Auction theory","level":3,"score":0.23811617493629456},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.14087843894958496},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.11374717950820923},{"id":"https://openalex.org/C104317684","wikidata":"https://www.wikidata.org/wiki/Q7187","display_name":"Gene","level":2,"score":0.0},{"id":"https://openalex.org/C202444582","wikidata":"https://www.wikidata.org/wiki/Q837863","display_name":"Pure mathematics","level":1,"score":0.0},{"id":"https://openalex.org/C188082640","wikidata":"https://www.wikidata.org/wiki/Q1780899","display_name":"Complementation","level":4,"score":0.0},{"id":"https://openalex.org/C185592680","wikidata":"https://www.wikidata.org/wiki/Q2329","display_name":"Chemistry","level":0,"score":0.0},{"id":"https://openalex.org/C127716648","wikidata":"https://www.wikidata.org/wiki/Q104053","display_name":"Phenotype","level":3,"score":0.0},{"id":"https://openalex.org/C55493867","wikidata":"https://www.wikidata.org/wiki/Q7094","display_name":"Biochemistry","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2872427.2883071","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883071","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":16,"referenced_works":["https://openalex.org/W1980177281","https://openalex.org/W1992428795","https://openalex.org/W2029050771","https://openalex.org/W2045927286","https://openalex.org/W2069003154","https://openalex.org/W2074380434","https://openalex.org/W2078319130","https://openalex.org/W2102588075","https://openalex.org/W2118442327","https://openalex.org/W2133764082","https://openalex.org/W2164143329","https://openalex.org/W2189241046","https://openalex.org/W2559655401","https://openalex.org/W2951702501","https://openalex.org/W3125821154","https://openalex.org/W7028673937"],"related_works":["https://openalex.org/W793445699","https://openalex.org/W3122350565","https://openalex.org/W2386843674","https://openalex.org/W3141303292","https://openalex.org/W2131190224","https://openalex.org/W2078043994","https://openalex.org/W2004238298","https://openalex.org/W2101917100","https://openalex.org/W2046395669","https://openalex.org/W3124536871"],"abstract_inverted_index":{"We":[0,69,163],"study":[1],"the":[2,15,29,35,41,49,55,64,67,72,119,123,138,147,151,157],"question":[3],"of":[4,28,131,133,140],"setting":[5],"and":[6,43,61,85,103],"testing":[7,106],"reserve":[8,46,181],"prices":[9,182],"in":[10,34,48,88,137],"single":[11],"item":[12],"auctions":[13],"when":[14],"bidders":[16,56,158],"are":[17,25,81,159,183],"not":[18,57],"identical.":[19],"At":[20],"a":[21,129,186],"high":[22],"level,":[23],"there":[24],"two":[26,73,124],"generalizations":[27],"standard":[30],"second":[31],"price":[32],"auction:":[33],"lazy":[36,79,152],"version":[37,51],"we":[38,52,116,144],"first":[39,53],"determine":[40,63],"winner,":[42],"then":[44,62],"apply":[45],"prices;":[47],"eager":[50,91,148,180],"discard":[54],"meeting":[58],"their":[59,99,113],"reserves,":[60],"winner":[65],"among":[66],"rest.":[68],"show":[70,117,175],"that":[71,118,146,174,176],"versions":[74],"have":[75],"dramatically":[76],"different":[77,114],"properties:":[78],"reserves":[80,92],"easy":[82],"to":[83,95,109],"optimize,":[84],"A/B":[86,105],"test":[87],"production,":[89],"whereas":[90],"always":[93,127],"lead":[94,108],"higher":[96],"welfare,":[97],"but":[98],"optimization":[100],"is":[101,126],"NP-complete,":[102],"naive":[104],"will":[107],"incorrect":[110],"conclusions.":[111],"Despite":[112],"characteristics,":[115],"overall":[120],"revenue":[121,155,187],"for":[122],"scenarios":[125],"within":[128],"factor":[130],"2":[132],"each":[134],"other,":[135],"even":[136,177],"presence":[139],"correlated":[141],"bids.":[142],"Moreover,":[143],"prove":[145],"auction":[149,153],"dominates":[150],"on":[154,170],"whenever":[156],"independent":[160],"or":[161],"symmetric.":[162],"complement":[164],"our":[165],"theoretical":[166],"results":[167],"with":[168],"simulations":[169],"real":[171],"world":[172],"data":[173],"suboptimally":[178],"set":[179],"preferred":[184],"from":[185],"standpoint.":[188]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2014,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}