{"id":"https://openalex.org/W2336090659","doi":"https://doi.org/10.1145/2872427.2883053","title":"Predicting Pre-click Quality for Native Advertisements","display_name":"Predicting Pre-click Quality for Native Advertisements","publication_year":2016,"publication_date":"2016-04-11","ids":{"openalex":"https://openalex.org/W2336090659","doi":"https://doi.org/10.1145/2872427.2883053","mag":"2336090659"},"language":"en","primary_location":{"id":"doi:10.1145/2872427.2883053","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883053","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://nottingham-repository.worktribe.com/output/1125885","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101500495","display_name":"Ke Zhou","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Ke Zhou","raw_affiliation_strings":["Yahoo Labs, London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"Yahoo Labs, London, United Kingdom","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5007049707","display_name":"\u041c\u0438\u0440\u0438\u0430\u043c \u0420\u0435\u0434\u0438","orcid":"https://orcid.org/0000-0002-0581-0251"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Miriam Redi","raw_affiliation_strings":["Yahoo Labs, London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"Yahoo Labs, London, United Kingdom","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5036762305","display_name":"Andrew Haines","orcid":null},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Andrew Haines","raw_affiliation_strings":["Yahoo Labs, London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"Yahoo Labs, London, United Kingdom","institution_ids":["https://openalex.org/I1325784139"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5002597222","display_name":"Mounia Lalmas","orcid":"https://orcid.org/0000-0002-3531-3096"},"institutions":[{"id":"https://openalex.org/I1325784139","display_name":"Yahoo (United Kingdom)","ror":"https://ror.org/038p3gq39","country_code":"GB","type":"company","lineage":["https://openalex.org/I1325784139","https://openalex.org/I4210134091"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Mounia Lalmas","raw_affiliation_strings":["Yahoo Labs, London, United Kingdom"],"affiliations":[{"raw_affiliation_string":"Yahoo Labs, London, United Kingdom","institution_ids":["https://openalex.org/I1325784139"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5101500495"],"corresponding_institution_ids":["https://openalex.org/I1325784139"],"apc_list":null,"apc_paid":null,"fwci":5.9986,"has_fulltext":false,"cited_by_count":29,"citation_normalized_percentile":{"value":0.96299924,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"299","last_page":"310"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12262","display_name":"Hate Speech and Cyberbullying Detection","score":0.9998000264167786,"subfield":{"id":"https://openalex.org/subfields/1702","display_name":"Artificial Intelligence"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":0.9994000196456909,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11241","display_name":"Advanced Malware Detection Techniques","score":0.9932000041007996,"subfield":{"id":"https://openalex.org/subfields/1711","display_name":"Signal Processing"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/offensive","display_name":"Offensive","score":0.9788135290145874},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7319130897521973},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6229717135429382},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.6117002964019775},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.5895677208900452},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.5026726722717285},{"id":"https://openalex.org/keywords/perspective","display_name":"Perspective (graphical)","score":0.4432944357395172},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.3976592421531677},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.34269270300865173},{"id":"https://openalex.org/keywords/artificial-intelligence","display_name":"Artificial intelligence","score":0.2652493715286255},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.22220805287361145},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.11222222447395325},{"id":"https://openalex.org/keywords/operations-research","display_name":"Operations research","score":0.06274282932281494}],"concepts":[{"id":"https://openalex.org/C176856949","wikidata":"https://www.wikidata.org/wiki/Q2001676","display_name":"Offensive","level":2,"score":0.9788135290145874},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7319130897521973},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6229717135429382},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.6117002964019775},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5895677208900452},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.5026726722717285},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.4432944357395172},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3976592421531677},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.34269270300865173},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.2652493715286255},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.22220805287361145},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.11222222447395325},{"id":"https://openalex.org/C42475967","wikidata":"https://www.wikidata.org/wiki/Q194292","display_name":"Operations research","level":1,"score":0.06274282932281494},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1145/2872427.2883053","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883053","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"},{"id":"pmh:oai:nottingham-repository.worktribe.com:1125885","is_oa":true,"landing_page_url":"https://nottingham-repository.worktribe.com/output/1125885","pdf_url":null,"source":{"id":"https://openalex.org/S4306402483","display_name":"Repository@Nottingham (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Presentation / Conference Contribution"}],"best_oa_location":{"id":"pmh:oai:nottingham-repository.worktribe.com:1125885","is_oa":true,"landing_page_url":"https://nottingham-repository.worktribe.com/output/1125885","pdf_url":null,"source":{"id":"https://openalex.org/S4306402483","display_name":"Repository@Nottingham (University of Nottingham)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"host_organization":"https://openalex.org/I142263535","host_organization_name":"University of Nottingham","host_organization_lineage":["https://openalex.org/I142263535"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Presentation / Conference Contribution"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":46,"referenced_works":["https://openalex.org/W879130051","https://openalex.org/W1071251684","https://openalex.org/W1511924373","https://openalex.org/W1606532349","https://openalex.org/W1854214752","https://openalex.org/W1861683694","https://openalex.org/W1924133215","https://openalex.org/W1967602422","https://openalex.org/W1973435495","https://openalex.org/W1978118736","https://openalex.org/W1995609428","https://openalex.org/W2002302568","https://openalex.org/W2003856922","https://openalex.org/W2005311637","https://openalex.org/W2007917976","https://openalex.org/W2008831863","https://openalex.org/W2011569425","https://openalex.org/W2012905273","https://openalex.org/W2019922470","https://openalex.org/W2025047573","https://openalex.org/W2028904519","https://openalex.org/W2069361640","https://openalex.org/W2071446250","https://openalex.org/W2074099343","https://openalex.org/W2087511931","https://openalex.org/W2088640816","https://openalex.org/W2090883204","https://openalex.org/W2096904991","https://openalex.org/W2100738695","https://openalex.org/W2107476778","https://openalex.org/W2113227443","https://openalex.org/W2116008435","https://openalex.org/W2121290184","https://openalex.org/W2121839820","https://openalex.org/W2133866996","https://openalex.org/W2140910804","https://openalex.org/W2144375251","https://openalex.org/W2146103513","https://openalex.org/W2148143831","https://openalex.org/W2149427297","https://openalex.org/W2161969291","https://openalex.org/W2250183369","https://openalex.org/W2406862418","https://openalex.org/W3132670815","https://openalex.org/W4285719527","https://openalex.org/W6639055396"],"related_works":["https://openalex.org/W2899084033","https://openalex.org/W1568520348","https://openalex.org/W3214407891","https://openalex.org/W3194113117","https://openalex.org/W4287020359","https://openalex.org/W2078847107","https://openalex.org/W2336090659","https://openalex.org/W2540154673","https://openalex.org/W2914980363","https://openalex.org/W2594752036"],"abstract_inverted_index":{"Native":[0],"advertising":[1,8,51],"is":[2,30,155],"a":[3,22,53,59,103,121,143,176],"specific":[4],"form":[5],"of":[6,14,44,50,67,123,179,189],"online":[7],"where":[9],"ads":[10,29],"replicate":[11],"the":[12,27,42,48,64,94,131,187,190],"look-and-feel":[13],"their":[15],"serving":[16],"platform.":[17],"In":[18,37],"such":[19,180],"context,":[20],"providing":[21],"good":[23],"user":[24,35,54,87,111],"experience":[25,55],"with":[26],"served":[28],"crucial":[31],"to":[32,62,81,106,141,146],"ensure":[33],"long-term":[34],"engagement.":[36],"this":[38],"work,":[39],"we":[40,72,128,174],"explore":[41],"notion":[43],"ad":[45,83,85,124,132,171,192],"quality,":[46,84],"namely":[47],"effectiveness":[49,185],"from":[52,130],"perspective.":[56],"We":[57,100,116,150],"design":[58],"learning":[60],"framework":[61],"predict":[63],"pre-click":[65],"quality":[66,125],"native":[68,77,114],"ads.":[69,149],"More":[70],"specifically,":[71],"look":[73],"at":[74],"detecting":[75,159],"offensive":[76,86,148,160,191],"ads,":[78,161],"showing":[79],"that,":[80],"quantify":[82],"feedback":[88,193],"rates":[89],"are":[90],"more":[91],"reliable":[92],"than":[93],"commonly":[95],"used":[96],"click-through":[97],"rate":[98],"metrics.":[99],"then":[101,138],"conduct":[102],"crowd-sourcing":[104],"study":[105],"identify":[107,147],"which":[108],"criteria":[109,119],"drive":[110],"preferences":[112],"in":[113,158,186],"advertising.":[115],"translate":[117],"these":[118],"into":[120],"set":[122],"features":[126,169],"that":[127,152],"extract":[129],"text,":[133],"image":[134],"and":[135,137,162,182],"advertiser,":[136],"use":[139],"them":[140],"train":[142],"model":[144,154,181],"able":[145],"show":[151,183],"our":[153],"very":[156],"effective":[157],"provide":[163],"in-depth":[164],"insights":[165],"on":[166],"how":[167],"different":[168],"affect":[170],"quality.":[172],"Finally,":[173],"deploy":[175],"preliminary":[177],"version":[178],"its":[184],"reduction":[188],"rate.":[194]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":6},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}