{"id":"https://openalex.org/W2340605418","doi":"https://doi.org/10.1145/2872427.2883008","title":"Characterizing Long-tail SEO Spam on Cloud Web Hosting Services","display_name":"Characterizing Long-tail SEO Spam on Cloud Web Hosting Services","publication_year":2016,"publication_date":"2016-04-11","ids":{"openalex":"https://openalex.org/W2340605418","doi":"https://doi.org/10.1145/2872427.2883008","mag":"2340605418"},"language":"en","primary_location":{"id":"doi:10.1145/2872427.2883008","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883008","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5084889167","display_name":"Xiaojing Liao","orcid":"https://orcid.org/0000-0001-7555-1673"},"institutions":[{"id":"https://openalex.org/I130701444","display_name":"Georgia Institute of Technology","ror":"https://ror.org/01zkghx44","country_code":"US","type":"education","lineage":["https://openalex.org/I130701444"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Xiaojing Liao","raw_affiliation_strings":["Georgia Institute of Technology, Atlanta, USA"],"affiliations":[{"raw_affiliation_string":"Georgia Institute of Technology, Atlanta, USA","institution_ids":["https://openalex.org/I130701444"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100353334","display_name":"Chang Liu","orcid":"https://orcid.org/0000-0003-0795-5785"},"institutions":[{"id":"https://openalex.org/I66946132","display_name":"University of Maryland, College Park","ror":"https://ror.org/047s2c258","country_code":"US","type":"education","lineage":["https://openalex.org/I66946132"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Chang Liu","raw_affiliation_strings":["University of Maryland, College Park, USA"],"affiliations":[{"raw_affiliation_string":"University of Maryland, College Park, USA","institution_ids":["https://openalex.org/I66946132"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5037313918","display_name":"Damon McCoy","orcid":"https://orcid.org/0000-0001-7386-7260"},"institutions":[{"id":"https://openalex.org/I57206974","display_name":"New York University","ror":"https://ror.org/0190ak572","country_code":"US","type":"education","lineage":["https://openalex.org/I57206974"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Damon McCoy","raw_affiliation_strings":["New York University, New York, USA"],"affiliations":[{"raw_affiliation_string":"New York University, New York, USA","institution_ids":["https://openalex.org/I57206974"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089202539","display_name":"Elaine Shi","orcid":"https://orcid.org/0000-0002-5605-1048"},"institutions":[{"id":"https://openalex.org/I205783295","display_name":"Cornell University","ror":"https://ror.org/05bnh6r87","country_code":"US","type":"education","lineage":["https://openalex.org/I205783295"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Elaine Shi","raw_affiliation_strings":["Cornell University, Ithaca, USA"],"affiliations":[{"raw_affiliation_string":"Cornell University, Ithaca, USA","institution_ids":["https://openalex.org/I205783295"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5027549447","display_name":"Shuang Hao","orcid":"https://orcid.org/0000-0003-2756-6015"},"institutions":[{"id":"https://openalex.org/I154570441","display_name":"University of California, Santa Barbara","ror":"https://ror.org/02t274463","country_code":"US","type":"education","lineage":["https://openalex.org/I154570441"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Shuang Hao","raw_affiliation_strings":["University of California, Santa Barbara, Santa Barbara, USA"],"affiliations":[{"raw_affiliation_string":"University of California, Santa Barbara, Santa Barbara, USA","institution_ids":["https://openalex.org/I154570441"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5033073212","display_name":"Raheem Beyah","orcid":"https://orcid.org/0000-0002-9188-3464"},"institutions":[{"id":"https://openalex.org/I130701444","display_name":"Georgia Institute of Technology","ror":"https://ror.org/01zkghx44","country_code":"US","type":"education","lineage":["https://openalex.org/I130701444"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Raheem Beyah","raw_affiliation_strings":["Georgia Institute of Technology, Atlanta, USA"],"affiliations":[{"raw_affiliation_string":"Georgia Institute of Technology, Atlanta, USA","institution_ids":["https://openalex.org/I130701444"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":6,"corresponding_author_ids":["https://openalex.org/A5084889167"],"corresponding_institution_ids":["https://openalex.org/I130701444"],"apc_list":null,"apc_paid":null,"fwci":7.2982,"has_fulltext":false,"cited_by_count":30,"citation_normalized_percentile":{"value":0.96902969,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"321","last_page":"332"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T11644","display_name":"Spam and Phishing Detection","score":1.0,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12735","display_name":"Blood donation and transfusion practices","score":0.9889000058174133,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9873999953269958,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/cloud-computing","display_name":"Cloud computing","score":0.8599883317947388},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.6200412511825562},{"id":"https://openalex.org/keywords/long-tail","display_name":"Long tail","score":0.6016767621040344},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.5843589305877686},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5629608035087585},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.5234819650650024},{"id":"https://openalex.org/keywords/competition","display_name":"Competition (biology)","score":0.44198817014694214},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.3916833698749542},{"id":"https://openalex.org/keywords/internet-privacy","display_name":"Internet privacy","score":0.34881019592285156},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.17900297045707703},{"id":"https://openalex.org/keywords/operating-system","display_name":"Operating system","score":0.093056321144104}],"concepts":[{"id":"https://openalex.org/C79974875","wikidata":"https://www.wikidata.org/wiki/Q483639","display_name":"Cloud computing","level":2,"score":0.8599883317947388},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.6200412511825562},{"id":"https://openalex.org/C15189868","wikidata":"https://www.wikidata.org/wiki/Q534685","display_name":"Long tail","level":2,"score":0.6016767621040344},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5843589305877686},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5629608035087585},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.5234819650650024},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.44198817014694214},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.3916833698749542},{"id":"https://openalex.org/C108827166","wikidata":"https://www.wikidata.org/wiki/Q175975","display_name":"Internet privacy","level":1,"score":0.34881019592285156},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.17900297045707703},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.093056321144104},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2872427.2883008","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2872427.2883008","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 25th International Conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"},{"id":"https://openalex.org/F4320316785","display_name":"VMware","ror":null}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":31,"referenced_works":["https://openalex.org/W108643321","https://openalex.org/W169466422","https://openalex.org/W1595409123","https://openalex.org/W1608412409","https://openalex.org/W1650881334","https://openalex.org/W1843351773","https://openalex.org/W1845137714","https://openalex.org/W1930512120","https://openalex.org/W1973258108","https://openalex.org/W1981004461","https://openalex.org/W1984936212","https://openalex.org/W2001759130","https://openalex.org/W2044911211","https://openalex.org/W2053377618","https://openalex.org/W2066055909","https://openalex.org/W2074507113","https://openalex.org/W2082180526","https://openalex.org/W2091692346","https://openalex.org/W2119028650","https://openalex.org/W2120960514","https://openalex.org/W2121252355","https://openalex.org/W2139148100","https://openalex.org/W2159710624","https://openalex.org/W2164641162","https://openalex.org/W2209064213","https://openalex.org/W2265910047","https://openalex.org/W2405780168","https://openalex.org/W2899702797","https://openalex.org/W2983396602","https://openalex.org/W6638958490","https://openalex.org/W6688098044"],"related_works":["https://openalex.org/W2368605798","https://openalex.org/W2518037665","https://openalex.org/W2348524959","https://openalex.org/W2477036161","https://openalex.org/W2903395998","https://openalex.org/W2977371568","https://openalex.org/W2964427276","https://openalex.org/W4298084577","https://openalex.org/W2102841071","https://openalex.org/W2340282405"],"abstract_inverted_index":{"The":[0,27],"popularity":[1],"of":[2,14,29,114,120,128,140],"long-tail":[3,15,41,51,80,104,123,143],"search":[4,138],"engine":[5],"optimization":[6],"(SEO)":[7],"brings":[8],"with":[9,126],"new":[10,36],"security":[11],"challenges:":[12],"incidents":[13],"keyword":[16],"poisoning":[17],"to":[18],"lower":[19],"competition":[20],"and":[21,37,94],"increase":[22],"revenue":[23],"have":[24],"been":[25],"reported.":[26],"emergence":[28],"cloud":[30,59,86,92,101],"web":[31],"hosting":[32,60,67,87],"services":[33],"provides":[34],"a":[35],"effective":[38],"platform":[39],"for":[40,103],"SEO":[42,52,81,105,124],"spam":[43,82],"attacks.":[44],"There":[45],"is":[46,83,117],"growing":[47],"evidence":[48],"that":[49],"large-scale":[50],"campaigns":[53],"are":[54],"being":[55],"carried":[56],"out":[57],"on":[58,85,98],"platforms":[61,102],"because":[62],"they":[63],"offer":[64],"low-cost,":[65],"high-speed":[66],"services.":[68],"In":[69],"this":[70],"paper,":[71],"we":[72,107],"take":[73],"the":[74,99,118,121,129,135,141],"first":[75],"step":[76],"toward":[77],"understanding":[78],"how":[79],"implemented":[84],"platforms.":[88],"After":[89],"identifying":[90],"3,186":[91],"directories":[93],"318,470":[95],"doorway":[96,130],"pages":[97,131],"leading":[100],"spam,":[106,125],"characterize":[108],"their":[109],"abusive":[110],"behavior.":[111],"One":[112],"highlight":[113],"our":[115],"findings":[116],"effectiveness":[119],"cloud-based":[122],"6%":[127],"successfully":[132],"appearing":[133],"in":[134],"top":[136],"10":[137],"results":[139],"poisoned":[142],"keywords.":[144]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":7},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":3}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}