{"id":"https://openalex.org/W2299835335","doi":"https://doi.org/10.1145/2857546.2857591","title":"Multiple Influence Maximization in Social Networks","display_name":"Multiple Influence Maximization in Social Networks","publication_year":2016,"publication_date":"2016-01-04","ids":{"openalex":"https://openalex.org/W2299835335","doi":"https://doi.org/10.1145/2857546.2857591","mag":"2299835335"},"language":"en","primary_location":{"id":"doi:10.1145/2857546.2857591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2857546.2857591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 10th International Conference on Ubiquitous Information Management and Communication","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5089236391","display_name":"Honglin Sun","orcid":"https://orcid.org/0000-0002-4882-8128"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Honglin Sun","raw_affiliation_strings":["Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5019439900","display_name":"Xiaofeng Gao","orcid":"https://orcid.org/0000-0003-1776-8799"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Xiaofeng Gao","raw_affiliation_strings":["Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100428808","display_name":"Guihai Chen","orcid":"https://orcid.org/0000-0002-6934-1685"},"institutions":[{"id":"https://openalex.org/I183067930","display_name":"Shanghai Jiao Tong University","ror":"https://ror.org/0220qvk04","country_code":"CN","type":"education","lineage":["https://openalex.org/I183067930"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Guihai Chen","raw_affiliation_strings":["Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Shanghai Key Lab of Scalable Computing and Systems, Dept. of Computer Science and Engineering Shanghai Jiao Tong University, Shanghai, China","institution_ids":["https://openalex.org/I183067930"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100370047","display_name":"Jian Gu","orcid":"https://orcid.org/0009-0005-5918-7433"},"institutions":[{"id":"https://openalex.org/I1302611135","display_name":"Ministry of Public Security of the People's Republic of China","ror":"https://ror.org/00bt9we26","country_code":"CN","type":"government","lineage":["https://openalex.org/I1302611135"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Jian Gu","raw_affiliation_strings":["Key Laboratory of Information Network Security of Ministry of Public Security, The Third Research Institute of Ministry of Public Security, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Key Laboratory of Information Network Security of Ministry of Public Security, The Third Research Institute of Ministry of Public Security, Shanghai, China","institution_ids":["https://openalex.org/I1302611135"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5100670537","display_name":"Yongjian Wang","orcid":"https://orcid.org/0000-0002-7695-9838"},"institutions":[{"id":"https://openalex.org/I1302611135","display_name":"Ministry of Public Security of the People's Republic of China","ror":"https://ror.org/00bt9we26","country_code":"CN","type":"government","lineage":["https://openalex.org/I1302611135"]}],"countries":["CN"],"is_corresponding":false,"raw_author_name":"Yongjian Wang","raw_affiliation_strings":["Key Laboratory of Information Network Security of Ministry of Public Security, The Third Research Institute of Ministry of Public Security, Shanghai, China"],"affiliations":[{"raw_affiliation_string":"Key Laboratory of Information Network Security of Ministry of Public Security, The Third Research Institute of Ministry of Public Security, Shanghai, China","institution_ids":["https://openalex.org/I1302611135"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":5,"corresponding_author_ids":["https://openalex.org/A5089236391"],"corresponding_institution_ids":["https://openalex.org/I183067930"],"apc_list":null,"apc_paid":null,"fwci":0.8839,"has_fulltext":false,"cited_by_count":21,"citation_normalized_percentile":{"value":0.74376427,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"8"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":0.9998999834060669,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9901000261306763,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/submodular-set-function","display_name":"Submodular set function","score":0.8915995359420776},{"id":"https://openalex.org/keywords/maximization","display_name":"Maximization","score":0.7736949920654297},{"id":"https://openalex.org/keywords/heuristics","display_name":"Heuristics","score":0.7387774586677551},{"id":"https://openalex.org/keywords/greedy-algorithm","display_name":"Greedy algorithm","score":0.7099934816360474},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7064088582992554},{"id":"https://openalex.org/keywords/computation","display_name":"Computation","score":0.5902079939842224},{"id":"https://openalex.org/keywords/function","display_name":"Function (biology)","score":0.5260229706764221},{"id":"https://openalex.org/keywords/purchasing","display_name":"Purchasing","score":0.5174568295478821},{"id":"https://openalex.org/keywords/mathematical-optimization","display_name":"Mathematical optimization","score":0.47067388892173767},{"id":"https://openalex.org/keywords/social-network","display_name":"Social network (sociolinguistics)","score":0.4599333107471466},{"id":"https://openalex.org/keywords/social-media","display_name":"Social media","score":0.25648391246795654},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.16933223605155945},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.13424721360206604},{"id":"https://openalex.org/keywords/marketing","display_name":"Marketing","score":0.1060686707496643},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.08066415786743164}],"concepts":[{"id":"https://openalex.org/C178621042","wikidata":"https://www.wikidata.org/wiki/Q7631710","display_name":"Submodular set function","level":2,"score":0.8915995359420776},{"id":"https://openalex.org/C2776330181","wikidata":"https://www.wikidata.org/wiki/Q18358244","display_name":"Maximization","level":2,"score":0.7736949920654297},{"id":"https://openalex.org/C127705205","wikidata":"https://www.wikidata.org/wiki/Q5748245","display_name":"Heuristics","level":2,"score":0.7387774586677551},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.7099934816360474},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7064088582992554},{"id":"https://openalex.org/C45374587","wikidata":"https://www.wikidata.org/wiki/Q12525525","display_name":"Computation","level":2,"score":0.5902079939842224},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.5260229706764221},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5174568295478821},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.47067388892173767},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.4599333107471466},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.25648391246795654},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.16933223605155945},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.13424721360206604},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.1060686707496643},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.08066415786743164},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2857546.2857591","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2857546.2857591","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 10th International Conference on Ubiquitous Information Management and Communication","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Reduced inequalities","score":0.6200000047683716,"id":"https://metadata.un.org/sdg/10"}],"awards":[{"id":"https://openalex.org/G920612765","display_name":null,"funder_award_id":"61202024, 61472252, 61133006, 61422208","funder_id":"https://openalex.org/F4320321001","funder_display_name":"National Natural Science Foundation of China"}],"funders":[{"id":"https://openalex.org/F4320321001","display_name":"National Natural Science Foundation of China","ror":"https://ror.org/01h0zpd94"},{"id":"https://openalex.org/F4320333063","display_name":"Stanford Bio-X","ror":"https://ror.org/00f54p054"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":21,"referenced_works":["https://openalex.org/W1984069252","https://openalex.org/W1986437707","https://openalex.org/W1987316501","https://openalex.org/W1990570693","https://openalex.org/W1996218898","https://openalex.org/W2004331402","https://openalex.org/W2018172179","https://openalex.org/W2024626449","https://openalex.org/W2042123098","https://openalex.org/W2056609785","https://openalex.org/W2061820396","https://openalex.org/W2077822890","https://openalex.org/W2095494083","https://openalex.org/W2108278206","https://openalex.org/W2108858998","https://openalex.org/W2132801025","https://openalex.org/W2155274680","https://openalex.org/W2158204848","https://openalex.org/W2185001246","https://openalex.org/W2398784425","https://openalex.org/W2963122331"],"related_works":["https://openalex.org/W4229053050","https://openalex.org/W2246969754","https://openalex.org/W3124980765","https://openalex.org/W2159176819","https://openalex.org/W2770609074","https://openalex.org/W2783860665","https://openalex.org/W2236345491","https://openalex.org/W149168385","https://openalex.org/W2285412805","https://openalex.org/W2461499990"],"abstract_inverted_index":{"Influence":[0,78],"Maximization,":[1],"a":[2,11,32,44,161],"technique":[3],"of":[4,14,23,52,94,132,147,154,198],"social":[5,57,115,156],"analysis":[6],"to":[7,16,48,109,143],"help":[8],"marketers":[9],"select":[10],"small":[12],"group":[13],"users":[15,104],"promote":[17,49],"their":[18,25,114],"products":[19,53],"with":[20,128],"the":[21,41,55,76,84,100,123,137,145,152,181,186],"goal":[22],"maximizing":[24],"influence":[26,138,148,157,163,169,194],"spread,":[27],"has":[28,62],"been":[29],"studied":[30],"for":[31,65,96],"long":[33],"time.":[34],"However,":[35],"previous":[36],"researches":[37],"did":[38],"not":[39],"consider":[40],"scenario":[42,70],"that":[43,86,185],"company":[45],"may":[46],"intend":[47],"serval":[50,92,190],"kinds":[51,93],"in":[54,71,167,193],"same":[56,101],"network,":[58],"where":[59],"each":[60],"user":[61,89],"different":[63,66,111],"preferences":[64],"categories.":[67],"Considering":[68],"this":[69,72,119,175],"paper,":[73],"we":[74,121,159],"propose":[75,160],"Multiple":[77],"Maximization":[79],"(MIM)":[80],"problem":[81],"based":[82],"on":[83],"assumption":[85],"one":[87],"seed":[88],"can":[90],"accept":[91,110],"goods":[95],"free,":[97],"and":[98,150],"at":[99],"time":[102],"non-seed":[103],"have":[105],"enough":[106],"purchasing":[107],"power":[108],"promotions":[112],"from":[113],"friends.":[116],"To":[117],"address":[118],"issue,":[120],"design":[122],"corresponding":[124],"greedy":[125,187],"algorithm":[126,188],"framework":[127],"an":[129],"approximate":[130],"radio":[131],"1":[133],"--":[134],"1/e":[135],"if":[136],"function":[139,170],"is":[140,172],"submodular.":[141,173],"Besides,":[142],"simplify":[144],"computation":[146,165],"spread":[149,195],"considering":[151],"properties":[153],"real":[155],"propagation,":[158],"novel":[162],"quantitative":[164],"model":[166,176],"which":[168],"fortunately":[171],"Applying":[174],"into":[177],"our":[178],"MIM":[179],"problem,":[180],"experiment":[182],"results":[183],"show":[184],"out-performs":[189],"traditional":[191],"heuristics":[192],"without":[196],"loss":[197],"performance.":[199]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":3},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":4}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
