{"id":"https://openalex.org/W2464011913","doi":"https://doi.org/10.1145/2832932.2856223","title":"Delivering haptic sensations in mobile marketing","display_name":"Delivering haptic sensations in mobile marketing","publication_year":2015,"publication_date":"2015-11-16","ids":{"openalex":"https://openalex.org/W2464011913","doi":"https://doi.org/10.1145/2832932.2856223","mag":"2464011913"},"language":"en","primary_location":{"id":"doi:10.1145/2832932.2856223","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2832932.2856223","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5086011155","display_name":"Gilang Andi Pradana","orcid":null},"institutions":[{"id":"https://openalex.org/I180825142","display_name":"City, University of London","ror":"https://ror.org/04489at23","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I180825142"]}],"countries":["GB"],"is_corresponding":true,"raw_author_name":"Gilang Andi Pradana","raw_affiliation_strings":["City University London, London, UK"],"affiliations":[{"raw_affiliation_string":"City University London, London, UK","institution_ids":["https://openalex.org/I180825142"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5089895760","display_name":"Emma Yann Zhang","orcid":"https://orcid.org/0000-0002-1424-2866"},"institutions":[{"id":"https://openalex.org/I180825142","display_name":"City, University of London","ror":"https://ror.org/04489at23","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I180825142"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Emma Yann Zhang","raw_affiliation_strings":["City University London, London, UK"],"affiliations":[{"raw_affiliation_string":"City University London, London, UK","institution_ids":["https://openalex.org/I180825142"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5013649214","display_name":"Adrian David Cheok","orcid":"https://orcid.org/0000-0001-6316-2339"},"institutions":[{"id":"https://openalex.org/I180825142","display_name":"City, University of London","ror":"https://ror.org/04489at23","country_code":"GB","type":"education","lineage":["https://openalex.org/I124357947","https://openalex.org/I180825142"]}],"countries":["GB"],"is_corresponding":false,"raw_author_name":"Adrian David Cheok","raw_affiliation_strings":["City University London, London, UK"],"affiliations":[{"raw_affiliation_string":"City University London, London, UK","institution_ids":["https://openalex.org/I180825142"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5062136710","display_name":"Yukihiro Morisawa","orcid":null},"institutions":[{"id":"https://openalex.org/I185365093","display_name":"Saitama Institute of Technology","ror":"https://ror.org/01pkeax38","country_code":"JP","type":"education","lineage":["https://openalex.org/I185365093"]}],"countries":["JP"],"is_corresponding":false,"raw_author_name":"Yukihiro Morisawa","raw_affiliation_strings":["Saitama Institute of Technology, Saitama, Japan"],"affiliations":[{"raw_affiliation_string":"Saitama Institute of Technology, Saitama, Japan","institution_ids":["https://openalex.org/I185365093"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":4,"corresponding_author_ids":["https://openalex.org/A5086011155"],"corresponding_institution_ids":["https://openalex.org/I180825142"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.18278368,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"3"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10914","display_name":"Tactile and Sensory Interactions","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T10914","display_name":"Tactile and Sensory Interactions","score":0.9976000189781189,"subfield":{"id":"https://openalex.org/subfields/2805","display_name":"Cognitive Neuroscience"},"field":{"id":"https://openalex.org/fields/28","display_name":"Neuroscience"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T10648","display_name":"Virtual Reality Applications and Impacts","score":0.9969000220298767,"subfield":{"id":"https://openalex.org/subfields/1709","display_name":"Human-Computer Interaction"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12032","display_name":"Multisensory perception and integration","score":0.9815999865531921,"subfield":{"id":"https://openalex.org/subfields/3205","display_name":"Experimental and Cognitive Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/haptic-technology","display_name":"Haptic technology","score":0.9447290897369385},{"id":"https://openalex.org/keywords/multimedia","display_name":"Multimedia","score":0.5584970116615295},{"id":"https://openalex.org/keywords/mobile-device","display_name":"Mobile device","score":0.5497180223464966},{"id":"https://openalex.org/keywords/wearable-computer","display_name":"Wearable computer","score":0.5425456762313843},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.5376938581466675},{"id":"https://openalex.org/keywords/popularity","display_name":"Popularity","score":0.4973814785480499},{"id":"https://openalex.org/keywords/wearable-technology","display_name":"Wearable technology","score":0.4546613097190857},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.44001051783561707},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.17763975262641907},{"id":"https://openalex.org/keywords/simulation","display_name":"Simulation","score":0.16297930479049683},{"id":"https://openalex.org/keywords/psychology","display_name":"Psychology","score":0.07258924841880798}],"concepts":[{"id":"https://openalex.org/C152086174","wikidata":"https://www.wikidata.org/wiki/Q3030571","display_name":"Haptic technology","level":2,"score":0.9447290897369385},{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.5584970116615295},{"id":"https://openalex.org/C186967261","wikidata":"https://www.wikidata.org/wiki/Q5082128","display_name":"Mobile device","level":2,"score":0.5497180223464966},{"id":"https://openalex.org/C150594956","wikidata":"https://www.wikidata.org/wiki/Q1334829","display_name":"Wearable computer","level":2,"score":0.5425456762313843},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5376938581466675},{"id":"https://openalex.org/C2780586970","wikidata":"https://www.wikidata.org/wiki/Q1357284","display_name":"Popularity","level":2,"score":0.4973814785480499},{"id":"https://openalex.org/C54290928","wikidata":"https://www.wikidata.org/wiki/Q4845080","display_name":"Wearable technology","level":3,"score":0.4546613097190857},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.44001051783561707},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.17763975262641907},{"id":"https://openalex.org/C44154836","wikidata":"https://www.wikidata.org/wiki/Q45045","display_name":"Simulation","level":1,"score":0.16297930479049683},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.07258924841880798},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.0},{"id":"https://openalex.org/C149635348","wikidata":"https://www.wikidata.org/wiki/Q193040","display_name":"Embedded system","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2832932.2856223","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2832932.2856223","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 12th International Conference on Advances in Computer Entertainment Technology","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":10,"referenced_works":["https://openalex.org/W402758101","https://openalex.org/W1565964790","https://openalex.org/W1965411251","https://openalex.org/W1979356868","https://openalex.org/W1992071249","https://openalex.org/W1998918994","https://openalex.org/W2074665722","https://openalex.org/W2146729579","https://openalex.org/W2336594004","https://openalex.org/W4247041294"],"related_works":["https://openalex.org/W3090300519","https://openalex.org/W2514492205","https://openalex.org/W4250401876","https://openalex.org/W2943851981","https://openalex.org/W2566526749","https://openalex.org/W2907667791","https://openalex.org/W3047461507","https://openalex.org/W3126390843","https://openalex.org/W4245880644","https://openalex.org/W2481123202"],"abstract_inverted_index":{"The":[0],"sense":[1],"of":[2,29,130],"touch":[3],"has":[4],"a":[5,41],"significant":[6],"role":[7],"in":[8,97,143],"establishing":[9],"effective":[10],"communication":[11,30],"with":[12,106,146],"customers":[13,108],"and":[14,18,23,44,55,65,82,90,116,133],"improving":[15],"brand":[16],"awareness":[17],"product":[19],"experience.":[20],"With":[21],"mobile":[22,32,71],"wearable":[24],"devices":[25,69,72,103],"at":[26],"the":[27,75,95,128],"core":[28],"today,":[31],"marketing":[33],"is":[34],"crucial":[35],"for":[36,70],"advertisers":[37],"to":[38,40,51,59,88,104,112,141],"appeal":[39],"larger":[42],"audience":[43],"new":[45],"haptic":[46,57,68,77,110],"technologies":[47],"should":[48],"be":[49],"developed":[50],"deliver":[52],"more":[53],"realistic":[54],"meaningful":[56],"messages":[58],"these":[60,102],"devices.":[61],"We":[62],"introduce":[63],"RingU":[64],"Kissenger,":[66],"two":[67],"that":[73],"enhance":[74,113],"vibration":[76],"feedback":[78],"using":[79,109],"force-variable":[80],"vibrotactile":[81],"linear":[83],"force":[84],"actuation,":[85],"allowing":[86,137],"users":[87],"hug":[89],"kiss":[91],"each":[92],"other":[93],"over":[94],"Internet":[96],"real-time.":[98],"Businesses":[99],"can":[100],"use":[101],"communicate":[105],"their":[107,118,131],"stimulations":[111],"customer":[114],"experience":[115],"advertise":[117],"services.":[119],"Artist":[120],"agencies":[121],"or":[122],"game":[123],"producers":[124],"could":[125],"also":[126],"increase":[127],"popularity":[129],"idols":[132],"virtual":[134],"characters":[135],"by":[136],"fans":[138],"from":[139],"worldwide":[140],"come":[142],"\"close":[144],"contact\"":[145],"them.":[147]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
