{"id":"https://openalex.org/W1988826795","doi":"https://doi.org/10.1145/2783258.2788566","title":"Interpreting Advertiser Intent in Sponsored Search","display_name":"Interpreting Advertiser Intent in Sponsored Search","publication_year":2015,"publication_date":"2015-08-07","ids":{"openalex":"https://openalex.org/W1988826795","doi":"https://doi.org/10.1145/2783258.2788566","mag":"1988826795"},"language":"en","primary_location":{"id":"doi:10.1145/2783258.2788566","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2783258.2788566","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059004574","display_name":"Bhanu C. Vattikonda","orcid":null},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Bhanu C. Vattikonda","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA","University of California - San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]},{"raw_affiliation_string":"University of California - San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Santhosh Kodipaka","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Santhosh Kodipaka","raw_affiliation_strings":["Microsoft, Redmond, WA, USA","Microsoft Redmond, WA, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Redmond, WA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5065999524","display_name":"Hongyan Zhou","orcid":"https://orcid.org/0000-0003-4093-2585"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Hongyan Zhou","raw_affiliation_strings":["Microsoft, Redmond, WA, USA","Microsoft Redmond, WA, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Redmond, WA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5000342994","display_name":"Vacha Dave","orcid":null},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Vacha Dave","raw_affiliation_strings":["Microsoft, Redmond, WA, USA","Microsoft Redmond, WA, USA#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft, Redmond, WA, USA","institution_ids":["https://openalex.org/I1290206253"]},{"raw_affiliation_string":"Microsoft Redmond, WA, USA#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5049404285","display_name":"Saikat Guha","orcid":"https://orcid.org/0000-0002-2581-4380"},"institutions":[{"id":"https://openalex.org/I1290206253","display_name":"Microsoft (United States)","ror":"https://ror.org/00d0nc645","country_code":"US","type":"company","lineage":["https://openalex.org/I1290206253"]},{"id":"https://openalex.org/I4210124949","display_name":"Microsoft Research (India)","ror":"https://ror.org/02w7f3w92","country_code":"IN","type":"company","lineage":["https://openalex.org/I1290206253","https://openalex.org/I4210124949"]}],"countries":["IN","US"],"is_corresponding":false,"raw_author_name":"Saikat Guha","raw_affiliation_strings":["Microsoft Research, Bangalore, India","Microsoft Research, Bangalore, India#TAB#"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Microsoft Research, Bangalore, India","institution_ids":["https://openalex.org/I4210124949"]},{"raw_affiliation_string":"Microsoft Research, Bangalore, India#TAB#","institution_ids":["https://openalex.org/I1290206253"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029890607","display_name":"Alex C. Snoeren","orcid":"https://orcid.org/0000-0001-5679-3888"},"institutions":[{"id":"https://openalex.org/I36258959","display_name":"University of California San Diego","ror":"https://ror.org/0168r3w48","country_code":"US","type":"education","lineage":["https://openalex.org/I36258959"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Alex C. Snoeren","raw_affiliation_strings":["University of California, San Diego, La Jolla, CA, USA","University of California - San Diego, La Jolla, CA, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of California, San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]},{"raw_affiliation_string":"University of California - San Diego, La Jolla, CA, USA","institution_ids":["https://openalex.org/I36258959"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":6,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3636,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.90891847,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":"2177","last_page":"2185"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11182","display_name":"Auction Theory and Applications","score":0.9955000281333923,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10286","display_name":"Information Retrieval and Search Behavior","score":0.9945999979972839,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7211381196975708},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.6961787939071655},{"id":"https://openalex.org/keywords/relevance","display_name":"Relevance (law)","score":0.6937921047210693},{"id":"https://openalex.org/keywords/search-engine","display_name":"Search engine","score":0.6871291399002075},{"id":"https://openalex.org/keywords/revenue","display_name":"Revenue","score":0.6624378561973572},{"id":"https://openalex.org/keywords/query-expansion","display_name":"Query expansion","score":0.552580714225769},{"id":"https://openalex.org/keywords/web-search-query","display_name":"Web search query","score":0.48877808451652527},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.3458375930786133}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7211381196975708},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.6961787939071655},{"id":"https://openalex.org/C158154518","wikidata":"https://www.wikidata.org/wiki/Q7310970","display_name":"Relevance (law)","level":2,"score":0.6937921047210693},{"id":"https://openalex.org/C97854310","wikidata":"https://www.wikidata.org/wiki/Q19541","display_name":"Search engine","level":2,"score":0.6871291399002075},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.6624378561973572},{"id":"https://openalex.org/C99016210","wikidata":"https://www.wikidata.org/wiki/Q5488129","display_name":"Query expansion","level":2,"score":0.552580714225769},{"id":"https://openalex.org/C164120249","wikidata":"https://www.wikidata.org/wiki/Q995982","display_name":"Web search query","level":3,"score":0.48877808451652527},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.3458375930786133},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":3,"locations":[{"id":"doi:10.1145/2783258.2788566","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2783258.2788566","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining","raw_type":"proceedings-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.697.4312","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.697.4312","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://research.microsoft.com/en-us/um/people/saikat/pub/kdd15-adrelevance.pdf","raw_type":"text"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.698.2718","is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.698.2718","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://cseweb.ucsd.edu/%7Esnoeren/papers/ads-kdd15.pdf","raw_type":"text"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[{"id":"https://openalex.org/G1220500775","display_name":null,"funder_award_id":"CNS-1237264","funder_id":"https://openalex.org/F4320306076","funder_display_name":"National Science Foundation"}],"funders":[{"id":"https://openalex.org/F4320306076","display_name":"National Science Foundation","ror":"https://ror.org/021nxhr62"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W5799852","https://openalex.org/W170437618","https://openalex.org/W186258178","https://openalex.org/W1481308070","https://openalex.org/W1538556863","https://openalex.org/W1646006088","https://openalex.org/W1948287798","https://openalex.org/W1997690648","https://openalex.org/W1999817920","https://openalex.org/W2002306339","https://openalex.org/W2008248260","https://openalex.org/W2011720192","https://openalex.org/W2012852390","https://openalex.org/W2056705371","https://openalex.org/W2076618162","https://openalex.org/W2090883204","https://openalex.org/W2098162425","https://openalex.org/W2098876286","https://openalex.org/W2105106523","https://openalex.org/W2110417303","https://openalex.org/W2113227443","https://openalex.org/W2113765418","https://openalex.org/W2115584760","https://openalex.org/W2115766295","https://openalex.org/W2116163449","https://openalex.org/W2123198781","https://openalex.org/W2125771191","https://openalex.org/W2133001314","https://openalex.org/W2139891288","https://openalex.org/W2162059449","https://openalex.org/W2164295002","https://openalex.org/W2165744911","https://openalex.org/W2167547465","https://openalex.org/W2171806843","https://openalex.org/W2990138404","https://openalex.org/W6607690188"],"related_works":["https://openalex.org/W2096359267","https://openalex.org/W1521725692","https://openalex.org/W3008917487","https://openalex.org/W3197639690","https://openalex.org/W2026738364","https://openalex.org/W2572349046","https://openalex.org/W2901901036","https://openalex.org/W2185998359","https://openalex.org/W2381709896","https://openalex.org/W2160726690"],"abstract_inverted_index":{"Search":[0],"engines":[1,20,61],"derive":[2],"revenue":[3,43],"by":[4],"displaying":[5],"sponsored":[6,31,46,69,95],"results":[7,11,32,47,70],"along":[8],"with":[9],"organic":[10],"in":[12,51],"response":[13],"to":[14,29,33,55,63,71,97],"user":[15,52],"queries.":[16],"In":[17,35],"general,":[18],"search":[19,60],"run":[21],"a":[22,83],"per-query,":[23],"on-line":[24],"auction":[25],"amongst":[26],"interested":[27],"advertisers":[28],"select":[30],"display.":[34],"doing":[36],"so,":[37],"they":[38],"must":[39],"carefully":[40],"balance":[41],"the":[42,65,72,91,99],"derived":[44],"from":[45,89],"against":[48],"potential":[49,68,94],"degradation":[50],"experience":[53],"due":[54],"less-relevant":[56],"results.":[57],"Hence,":[58],"major":[59],"attempt":[62],"analyze":[64],"relevance":[66],"of":[67],"user's":[73],"query":[74,92],"using":[75,86],"supervised":[76],"learning":[77],"algorithms.":[78],"Past":[79],"work":[80],"has":[81],"employed":[82],"bag-of-words":[84],"approach":[85],"features":[87],"extracted":[88],"both":[90],"and":[93],"result":[96],"train":[98],"ranker.":[100]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-06-11T09:08:48.828518","created_date":"2025-10-10T00:00:00"}