{"id":"https://openalex.org/W2252227744","doi":"https://doi.org/10.1145/2740908.2742778","title":"Evaluating User Targeting Policies","display_name":"Evaluating User Targeting Policies","publication_year":2015,"publication_date":"2015-05-18","ids":{"openalex":"https://openalex.org/W2252227744","doi":"https://doi.org/10.1145/2740908.2742778","mag":"2252227744"},"language":"en","primary_location":{"id":"doi:10.1145/2740908.2742778","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2740908.2742778","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113466602","display_name":"Joel Barajas","orcid":null},"institutions":[{"id":"https://openalex.org/I185103710","display_name":"University of California, Santa Cruz","ror":"https://ror.org/03s65by71","country_code":"US","type":"education","lineage":["https://openalex.org/I185103710"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Joel Barajas","raw_affiliation_strings":["University of California, Santa Cruz, Santa Cruz, CA, USA"],"affiliations":[{"raw_affiliation_string":"University of California, Santa Cruz, Santa Cruz, CA, USA","institution_ids":["https://openalex.org/I185103710"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5111889519","display_name":"Ram Akella","orcid":null},"institutions":[{"id":"https://openalex.org/I95457486","display_name":"University of California, Berkeley","ror":"https://ror.org/01an7q238","country_code":"US","type":"education","lineage":["https://openalex.org/I95457486"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Ram Akella","raw_affiliation_strings":["University of California, Berkeley, Berkeley, CA, USA"],"affiliations":[{"raw_affiliation_string":"University of California, Berkeley, Berkeley, CA, USA","institution_ids":["https://openalex.org/I95457486"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5063571063","display_name":"Marius Holtan","orcid":null},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marius Holtan","raw_affiliation_strings":["AOL, Palo Alto, CA, USA"],"affiliations":[{"raw_affiliation_string":"AOL, Palo Alto, CA, USA","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5113466602"],"corresponding_institution_ids":["https://openalex.org/I185103710"],"apc_list":null,"apc_paid":null,"fwci":0.5658,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.79723439,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":94},"biblio":{"volume":null,"issue":null,"first_page":"11","last_page":"12"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9986000061035156,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.9864000082015991,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11942","display_name":"Transportation and Mobility Innovations","score":0.9861000180244446,"subfield":{"id":"https://openalex.org/subfields/2203","display_name":"Automotive Engineering"},"field":{"id":"https://openalex.org/fields/22","display_name":"Engineering"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6161090135574341},{"id":"https://openalex.org/keywords/targeted-advertising","display_name":"Targeted advertising","score":0.5439304709434509},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.2457161843776703}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6161090135574341},{"id":"https://openalex.org/C2777459780","wikidata":"https://www.wikidata.org/wiki/Q1628411","display_name":"Targeted advertising","level":2,"score":0.5439304709434509},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.2457161843776703}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2740908.2742778","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2740908.2742778","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th International Conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320321739","display_name":"Consejo Nacional de Ciencia y Tecnolog\u00eda","ror":"https://ror.org/059ex5q34"}],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W1997305783","https://openalex.org/W2047272082","https://openalex.org/W2168345670","https://openalex.org/W3126019886"],"related_works":["https://openalex.org/W4391375266","https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W4396701345","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W4396696052","https://openalex.org/W4402327032","https://openalex.org/W2382290278"],"abstract_inverted_index":{"We":[0,31],"propose":[1],"a":[2,46],"user":[3,28],"targeting":[4,29,56],"simulator":[5],"for":[6],"online":[7],"display":[8],"advertising.":[9],"Based":[10],"on":[11],"the":[12,35],"response":[13],"of":[14,45],"37":[15],"million":[16],"visiting":[17],"users":[18],"(targeted":[19],"and":[20,22,49],"non-targeted)":[21],"their":[23],"features,":[24],"we":[25],"simulate":[26],"different":[27],"policies.":[30,57],"provide":[32],"evidence":[33],"that":[34,44],"standard":[36],"conversion":[37],"optimization":[38],"policy":[39],"shows":[40],"similar":[41],"effectiveness":[42],"to":[43,52],"random":[47],"targeting,":[48],"significantly":[50],"inferior":[51],"other":[53],"causally":[54],"optimized":[55]},"counts_by_year":[{"year":2015,"cited_by_count":1}],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}
