{"id":"https://openalex.org/W1110892643","doi":"https://doi.org/10.1145/2740908.2741996","title":"AdAlyze Redux","display_name":"AdAlyze Redux","publication_year":2015,"publication_date":"2015-05-18","ids":{"openalex":"https://openalex.org/W1110892643","doi":"https://doi.org/10.1145/2740908.2741996","mag":"1110892643"},"language":"en","primary_location":{"id":"doi:10.1145/2740908.2741996","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2740908.2741996","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2740908.2741996","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th International Conference on World Wide Web","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://dl.acm.org/doi/pdf/10.1145/2740908.2741996","any_repository_has_fulltext":null},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5037564368","display_name":"Thomas Steiner","orcid":"https://orcid.org/0000-0001-7482-6129"},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Thomas Steiner","raw_affiliation_strings":["Google Germany GmbH, Hamburg, Germany","Google Germany GmbH, Hamburg, Germany#TAB#"],"affiliations":[{"raw_affiliation_string":"Google Germany GmbH, Hamburg, Germany","institution_ids":[]},{"raw_affiliation_string":"Google Germany GmbH, Hamburg, Germany#TAB#","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5037564368"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":{"value":0.02466271,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"1299","last_page":"1304"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T12016","display_name":"Web Data Mining and Analysis","score":0.9959999918937683,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10203","display_name":"Recommender Systems and Techniques","score":0.9955999851226807,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/redux","display_name":"Redux","score":0.9373168349266052},{"id":"https://openalex.org/keywords/html5","display_name":"HTML5","score":0.8095029592514038},{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7765017747879028},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.6718907356262207},{"id":"https://openalex.org/keywords/key","display_name":"Key (lock)","score":0.6395925283432007},{"id":"https://openalex.org/keywords/click-through-rate","display_name":"Click-through rate","score":0.564767599105835},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.47585269808769226},{"id":"https://openalex.org/keywords/quality","display_name":"Quality (philosophy)","score":0.4670006036758423},{"id":"https://openalex.org/keywords/information-retrieval","display_name":"Information retrieval","score":0.45464998483657837},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4252341389656067},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.2212805151939392},{"id":"https://openalex.org/keywords/engineering","display_name":"Engineering","score":0.1499153971672058},{"id":"https://openalex.org/keywords/computer-security","display_name":"Computer security","score":0.12888067960739136},{"id":"https://openalex.org/keywords/programming-language","display_name":"Programming language","score":0.08580246567726135}],"concepts":[{"id":"https://openalex.org/C2777087702","wikidata":"https://www.wikidata.org/wiki/Q7306421","display_name":"Redux","level":2,"score":0.9373168349266052},{"id":"https://openalex.org/C84063617","wikidata":"https://www.wikidata.org/wiki/Q2053","display_name":"HTML5","level":2,"score":0.8095029592514038},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7765017747879028},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.6718907356262207},{"id":"https://openalex.org/C26517878","wikidata":"https://www.wikidata.org/wiki/Q228039","display_name":"Key (lock)","level":2,"score":0.6395925283432007},{"id":"https://openalex.org/C115174607","wikidata":"https://www.wikidata.org/wiki/Q1100934","display_name":"Click-through rate","level":2,"score":0.564767599105835},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.47585269808769226},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4670006036758423},{"id":"https://openalex.org/C23123220","wikidata":"https://www.wikidata.org/wiki/Q816826","display_name":"Information retrieval","level":1,"score":0.45464998483657837},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4252341389656067},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.2212805151939392},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.1499153971672058},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.12888067960739136},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.08580246567726135},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C146978453","wikidata":"https://www.wikidata.org/wiki/Q3798668","display_name":"Aerospace engineering","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2740908.2741996","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2740908.2741996","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2740908.2741996","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th International Conference on World Wide Web","raw_type":"proceedings-article"}],"best_oa_location":{"id":"doi:10.1145/2740908.2741996","is_oa":true,"landing_page_url":"https://doi.org/10.1145/2740908.2741996","pdf_url":"https://dl.acm.org/doi/pdf/10.1145/2740908.2741996","source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the 24th International Conference on World Wide Web","raw_type":"proceedings-article"},"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W1110892643.pdf","grobid_xml":"https://content.openalex.org/works/W1110892643.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W1990966354","https://openalex.org/W2064987260","https://openalex.org/W2071373606","https://openalex.org/W2090883204","https://openalex.org/W2096254678","https://openalex.org/W2107635568","https://openalex.org/W2110417303","https://openalex.org/W2142589616","https://openalex.org/W2611939915"],"related_works":["https://openalex.org/W3121555120","https://openalex.org/W4286419063","https://openalex.org/W175164097","https://openalex.org/W2100597815","https://openalex.org/W2143648166","https://openalex.org/W1977797174","https://openalex.org/W2106728444","https://openalex.org/W2463331419","https://openalex.org/W3120879483","https://openalex.org/W2334894004"],"abstract_inverted_index":{"In":[0],"this":[1],"paper,":[2],"we":[3,15],"present":[4],"our":[5],"ongoing":[6],"research":[7],"on":[8,30],"an":[9,31,44],"ads":[10,36,42],"quality":[11],"testing":[12],"tool":[13,20],"that":[14],"call":[16],"AdAlyze":[17],"Redux.":[18],"This":[19,49],"allows":[21],"advertisers":[22],"to":[23,39],"get":[24],"individual":[25],"best":[26],"practice":[27],"recommendations":[28],"based":[29],"expandable":[32],"set":[33,46],"of":[34,47],"textual":[35],"features,":[37],"tailored":[38],"exactly":[40],"the":[41,57,73,76,82],"in":[43],"advertiser's":[45],"accounts.":[48],"lets":[50],"them":[51],"optimize":[52],"their":[53],"ad":[54],"copies":[55],"against":[56],"common":[58],"online":[59],"advertising":[60],"key":[61],"performance":[62],"indicators":[63],"clickthrough":[64],"rate":[65],"and,":[66],"if":[67],"available,":[68],"conversion":[69],"rate.":[70],"We":[71],"choose":[72],"Web":[74],"as":[75,84],"tool's":[77],"platform":[78],"and":[79,88],"automatically":[80],"generate":[81],"analyses":[83],"platform-independent":[85],"HTML5":[86],"slides":[87],"full":[89],"reports.":[90]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2016-06-24T00:00:00"}
