{"id":"https://openalex.org/W2071368102","doi":"https://doi.org/10.1145/2684822.2697048","title":"Global Optimization for Display Ad","display_name":"Global Optimization for Display Ad","publication_year":2015,"publication_date":"2015-01-28","ids":{"openalex":"https://openalex.org/W2071368102","doi":"https://doi.org/10.1145/2684822.2697048","mag":"2071368102"},"language":"en","primary_location":{"id":"doi:10.1145/2684822.2697048","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2684822.2697048","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Eighth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"},"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5076423424","display_name":"Rong Ji","orcid":null},"institutions":[{"id":"https://openalex.org/I45928872","display_name":"Alibaba Group (China)","ror":"https://ror.org/00k642b80","country_code":"CN","type":"company","lineage":["https://openalex.org/I45928872"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Rong Ji","raw_affiliation_strings":["Alibaba, Hang zhou, China"],"affiliations":[{"raw_affiliation_string":"Alibaba, Hang zhou, China","institution_ids":["https://openalex.org/I45928872"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5076423424"],"corresponding_institution_ids":["https://openalex.org/I45928872"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.09960296,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":"337","last_page":"338"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.9894999861717224,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11031","display_name":"Game Theory and Applications","score":0.9537000060081482,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12288","display_name":"Optimization and Search Problems","score":0.9498000144958496,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.7402440309524536},{"id":"https://openalex.org/keywords/display-advertising","display_name":"Display advertising","score":0.6834657192230225},{"id":"https://openalex.org/keywords/set","display_name":"Set (abstract data type)","score":0.6053174734115601},{"id":"https://openalex.org/keywords/simple","display_name":"Simple (philosophy)","score":0.6049672365188599},{"id":"https://openalex.org/keywords/greedy-algorithm","display_name":"Greedy algorithm","score":0.5583629608154297},{"id":"https://openalex.org/keywords/point","display_name":"Point (geometry)","score":0.5534791350364685},{"id":"https://openalex.org/keywords/online-advertising","display_name":"Online advertising","score":0.4746211767196655},{"id":"https://openalex.org/keywords/human\u2013computer-interaction","display_name":"Human\u2013computer interaction","score":0.3590713143348694},{"id":"https://openalex.org/keywords/world-wide-web","display_name":"World Wide Web","score":0.30517110228538513},{"id":"https://openalex.org/keywords/the-internet","display_name":"The Internet","score":0.213764488697052},{"id":"https://openalex.org/keywords/algorithm","display_name":"Algorithm","score":0.14704716205596924},{"id":"https://openalex.org/keywords/mathematics","display_name":"Mathematics","score":0.10432690382003784}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.7402440309524536},{"id":"https://openalex.org/C2777999536","wikidata":"https://www.wikidata.org/wiki/Q2399498","display_name":"Display advertising","level":4,"score":0.6834657192230225},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.6053174734115601},{"id":"https://openalex.org/C2780586882","wikidata":"https://www.wikidata.org/wiki/Q7520643","display_name":"Simple (philosophy)","level":2,"score":0.6049672365188599},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.5583629608154297},{"id":"https://openalex.org/C28719098","wikidata":"https://www.wikidata.org/wiki/Q44946","display_name":"Point (geometry)","level":2,"score":0.5534791350364685},{"id":"https://openalex.org/C512338625","wikidata":"https://www.wikidata.org/wiki/Q624902","display_name":"Online advertising","level":3,"score":0.4746211767196655},{"id":"https://openalex.org/C107457646","wikidata":"https://www.wikidata.org/wiki/Q207434","display_name":"Human\u2013computer interaction","level":1,"score":0.3590713143348694},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.30517110228538513},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.213764488697052},{"id":"https://openalex.org/C11413529","wikidata":"https://www.wikidata.org/wiki/Q8366","display_name":"Algorithm","level":1,"score":0.14704716205596924},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.10432690382003784},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2684822.2697048","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2684822.2697048","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Proceedings of the Eighth ACM International Conference on Web Search and Data Mining","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/17","score":0.41999998688697815,"display_name":"Partnerships for the goals"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1959333116","https://openalex.org/W2765325217","https://openalex.org/W2100597815","https://openalex.org/W2019140366","https://openalex.org/W4389708833","https://openalex.org/W2134194808","https://openalex.org/W2952316437","https://openalex.org/W2096914158","https://openalex.org/W2951754014","https://openalex.org/W1551421219"],"abstract_inverted_index":{"Online":[0],"display":[1,11,248],"advertisement":[2,249],"has":[3],"been":[4],"examined":[5],"by":[6,87],"numerous":[7],"studies.":[8],"Most":[9],"online":[10,247],"ad":[12,153,162,175,195,224,230,263],"systems":[13],"take":[14,46,167,209,252],"the":[15,24,32,38,49,69,78,168,203,212,242,255,262],"greedy":[16,39,169],"approach,":[17,170],"namely":[18],"they":[19],"display,":[20],"for":[21,199,246,265],"each":[22,53],"user,":[23],"set":[25],"of":[26,37,52,71,73,132,215,258],"ads":[27,63,82,145],"that":[28,42,61,125,138,250],"match":[29,67],"best":[30],"with":[31,68],"user's":[33],"interests.":[34],"One":[35],"shortcoming":[36],"approach":[40,220,245],"is":[41,141,149,158,221],"it":[43],"does":[44],"not":[45],"into":[47,210,253],"account":[48,211,254],"budget":[50,79,131,213,256],"limitation":[51,214,257],"advertiser.":[54],"As":[55],"a":[56,88,93,103,120,130,140,181,185,218,228],"result,":[57,182],"we":[58,107,166,171,190,207],"often":[59],"observed":[60],"some":[62],"are":[64],"popular":[65],"and":[66,114,116,121,229],"interests":[70],"millions":[72],"users;":[74],"but":[75],"due":[76],"to":[77,92,177,196,222,226,232,240],"restriction,":[80],"these":[81],"can":[83,208],"only":[84,108,129,159],"be":[85,197],"presented":[86],"limited":[89],"times,":[90],"leading":[91],"suboptimal":[94],"performance.":[95],"To":[96],"make":[97],"our":[98],"point":[99],"clear,":[100],"let's":[101],"consider":[102],"simple":[104,236],"case":[105],"where":[106],"have":[109,128,192],"two":[110,117],"advertisers":[111,127,259],"(i.e.":[112,119],"A":[113,176,231],"B),":[115],"users":[118],"b).":[122],"We":[123,135],"assume":[124,137],"both":[126,144,216],"one":[133],"display.":[134],"further":[136],"user":[139,156,178,184,188,200,227,233],"interested":[142,151,160],"in":[143,152,161],"even":[146],"though":[147],"he":[148],"more":[150],"A,":[154],"while":[155],"b":[157],"A.":[163],"Now,":[164],"if":[165,183,206],"will":[172,191],"always":[173],"present":[174,223],"a;":[179],"as":[180],"comes":[186],"before":[187],"b,":[189],"no":[193],"appropriate":[194],"displayed":[198],"b.":[201,234],"On":[202],"other":[204],"hand,":[205],"advertisers,":[217],"better":[219],"B":[225],"This":[235],"example":[237],"motivates":[238],"us":[239],"develop":[241],"global":[243],"optimization":[244],"explicitly":[251],"when":[260],"deciding":[261],"presentation":[264],"individual":[266],"users.":[267]},"counts_by_year":[],"updated_date":"2025-11-06T03:46:38.306776","created_date":"2025-10-10T00:00:00"}