{"id":"https://openalex.org/W2125916028","doi":"https://doi.org/10.1145/2667239.2667281","title":"Context-aware in-car advertising","display_name":"Context-aware in-car advertising","publication_year":2014,"publication_date":"2014-09-17","ids":{"openalex":"https://openalex.org/W2125916028","doi":"https://doi.org/10.1145/2667239.2667281","mag":"2125916028"},"language":"en","primary_location":{"id":"doi:10.1145/2667239.2667281","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2667239.2667281","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications","raw_type":"proceedings-article"},"type":"conference-paper","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085727504","display_name":"Peter Fr\u00f6hlich","orcid":"https://orcid.org/0000-0002-2502-5947"},"institutions":[{"id":"https://openalex.org/I3019548852","display_name":"Donauspital","ror":"https://ror.org/02cm3s998","country_code":"AT","type":"healthcare","lineage":["https://openalex.org/I3019548852","https://openalex.org/I4210117134"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"Peter Fr\u00f6hlich","raw_affiliation_strings":["DonaucityStr. 1, A- 1220 Vienna, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DonaucityStr. 1, A- 1220 Vienna, Austria","institution_ids":["https://openalex.org/I3019548852"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000111616","display_name":"J\u00fcrgen Rehak","orcid":null},"institutions":[{"id":"https://openalex.org/I3019548852","display_name":"Donauspital","ror":"https://ror.org/02cm3s998","country_code":"AT","type":"healthcare","lineage":["https://openalex.org/I3019548852","https://openalex.org/I4210117134"]}],"countries":["AT"],"is_corresponding":false,"raw_author_name":"J\u00fcrgen Rehak","raw_affiliation_strings":["DonaucityStr. 1, A- 1220 Vienna, Austria"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"DonaucityStr. 1, A- 1220 Vienna, Austria","institution_ids":["https://openalex.org/I3019548852"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I3019548852"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":3,"citation_normalized_percentile":{"value":0.17846536,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":90,"max":95},"biblio":{"volume":null,"issue":null,"first_page":"1","last_page":"6"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.8120999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12720","display_name":"Multimedia Communication and Technology","score":0.8120999932289124,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12885","display_name":"Digital Innovation in Industries","score":0.779699981212616,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12799","display_name":"Mobile and Web Applications","score":0.7766000032424927,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/computer-science","display_name":"Computer science","score":0.6430237293243408},{"id":"https://openalex.org/keywords/context","display_name":"Context (archaeology)","score":0.6197654604911804},{"id":"https://openalex.org/keywords/advertising","display_name":"Advertising","score":0.5172274708747864},{"id":"https://openalex.org/keywords/business","display_name":"Business","score":0.2748534679412842},{"id":"https://openalex.org/keywords/history","display_name":"History","score":0.05848976969718933}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.6430237293243408},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.6197654604911804},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5172274708747864},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2748534679412842},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.05848976969718933},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1145/2667239.2667281","is_oa":false,"landing_page_url":"https://doi.org/10.1145/2667239.2667281","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Adjunct Proceedings of the 6th International Conference on Automotive User Interfaces and Interactive Vehicular Applications","raw_type":"proceedings-article"}],"best_oa_location":null,"sustainable_development_goals":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":1,"referenced_works":["https://openalex.org/W4240278694"],"related_works":["https://openalex.org/W2748952813","https://openalex.org/W2390279801","https://openalex.org/W2358668433","https://openalex.org/W2376932109","https://openalex.org/W2001405890","https://openalex.org/W2382290278","https://openalex.org/W2478288626","https://openalex.org/W2350741829","https://openalex.org/W2530322880","https://openalex.org/W1596801655"],"abstract_inverted_index":{"The":[0],"emerging":[1],"\"connected":[2],"car\",":[3],"with":[4],"its":[5],"ability":[6],"to":[7,94,118],"extract":[8],"user":[9,77],"needs":[10],"from":[11],"realtime":[12],"contextual":[13],"data":[14],"streams,":[15],"provides":[16],"novel":[17],"application":[18],"and":[19,34,73,126,133],"business":[20],"opportunities.":[21],"For":[22],"example,":[23],"service":[24],"providers":[25],"along":[26],"the":[27,45,62,83,103,123,129],"driver's":[28],"route":[29],"can":[30],"advertise":[31],"their":[32],"services":[33],"products":[35],"(such":[36,106],"as":[37,107],"refilling":[38],"fuel":[39,109],"or":[40,110],"engine":[41],"cooling":[42],"water)":[43],"in":[44,69,122],"exact":[46],"situation":[47],"that":[48,60,64,82],"a":[49,55],"driver":[50],"requires":[51],"them.":[52],"We":[53,80],"conducted":[54],"scenario-based":[56],"lab":[57],"interview":[58],"study":[59,130],"investigated":[61],"likelihood":[63],"drivers":[65,116],"would":[66],"be":[67,119],"interested":[68,121],"obtaining":[70],"such":[71],"offers":[72],"we":[74],"explored":[75],"related":[76],"experience":[78],"aspects.":[79],"found":[81],"mere":[84],"presentation":[85],"of":[86,128],"an":[87,97],"advertisement":[88],"does":[89],"not":[90],"provide":[91],"considerable":[92],"willingness":[93],"follow":[95],"up":[96],"offer.":[98,124],"However,":[99],"when":[100],"information":[101],"about":[102],"car's":[104],"status":[105],"low":[108],"tire":[111],"air":[112],"level)":[113],"is":[114,136],"provided,":[115],"appear":[117],"more":[120],"Implications":[125],"limitations":[127],"are":[131],"discussed,":[132],"further":[134],"work":[135],"outlined.":[137]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-07-29T14:22:42.915294","created_date":"2025-10-10T00:00:00"}